Jian Pu Email & Phone Number

Shanghai, China

Shanghai, China

- Developed the iVoice audio advertising platform covering the traffic from multiple scenarios including the Internet of Vehicles, Internet of Things, and mobile Internet.- Provide native and interactive auditory marketing services to brands.- The audio ad daily plays reached 25,000,000.

Hangzhou, Zhejiang, China

- In charge of three product departments: the ad platform department, the interactive ad product department (for H5 traffic), and the SDK product department (for App traffic)- Leading a series of projects such as interactive DSP/ADX/SDK, oCPC algorithm, RTA, deeplink advertising, push/splash/interstitial/icon/banner/text ads, in-app bidding, etc.- Established in 2016, Bianxianmao is a leading traffic monetization platform in China, providing interactive ad solutions for advertisers such as insurance, telecommunication, education, etc. on H5 and App traffic to increase conversion rate and media revenue. It received a pre-A round financing of 24 million CNY from Hongdao Capital.

Shanghai City, China

Responsible for the product development and operation of the WiFi master key advertising platform, including oCPC performance ads, DPA dynamic product ads, DSP/ADX real-time bidding, feed/lock-screen/interstitial/video ads, SDK mediation, etc.

Shanghai City, China

- Designed and developed the APMAX mobile advertising platform from 0 to 1 which can serve both advertisers and publishers at the same time (DSP+SSP). Main functions include customer registration & login (Account), app and ad unit management (Monetize), ad network and ad source management (Mediation), campaign and ad management (Promote), multi-dimensional real-time reports (Report), recharge and billing (Finance).- Built a R&D team of 8 people which produce the equivalent output of normally a team of 20 people.

Shanghai City, China

Avazu operates multiple leading ad platforms globally including Avazu DSP, Avazu aNative and Avazu APX. With offices in Shanghai, Beijing , Amsterdam, Berlin, Hong Kong, Mumbai, Delhi, Tokyo, Jakarta, Brunei, Los Angeles, Toronto, Buenos Aires and Brasilia, Avazu is collaborating with the largest international advertising clients. Avazu DSP- Programmatic Advertising for AdvertisersAvazu DSP was first launched in early 2010. Being an early adaptor in programmatic advertising, Avazu DSP is committed to provide state-of-the-art performance marketing solutions to its global clientele. Avazu DSP has a global coverage of over 20 billion ad impressions daily, and is capable to process more than 1 million ad requests every second (QPS) with its proprietary prediction engines.Avazu aNative- Monetization for DevelopersAs a highly customizable ad solution, aNative offers seamless and flexible app ad integration. aNative offers multiple native ad types to find a maximum balance between user experience and monetization. With seamless native ad integration and cutting-edge ad optimization technologies, aNative aims to bring end users the best experience, and at the same time ensuring developers to achieve higher eCPM and ARPU for their traffic.Avazu Private Exchange- Monetization for Affiliates and AgenciesAvazu Private Exchange (APX), a performance-driven ad platform, was launched in 2011. With proprietary technologies and top-notch experience in media buying, APX ensures premium offers for publishers and top quality traffic with solid volumes for direct-response advertisers.DotC United Group announced that it raised $350 million in Series B round of funding led by Zeus Entertainment (002354) in June 2017. The round converted Avazu Inc., previously completely owned by Zeus Entertainment, into a wholly owned subsidiary company of DotC United Group.

Shanghai City, China

- Responsible for the Zampda DSP which serves dynamic ads based on audience targeting and retargeting. We display the pictures of products that may be of interest to users in the dynamic ads using the historical behavior data and the personalized recommendation algorithm.- Provide marketing services for top vertical websites such as CTrip, DangDang, COFCO, AnJuKe, 1HaoDian, Bitauto, HC, ZhenAi, etc.

Shanghai City, China

Shanda Open PlatformShanda Advertising Platform

Doctor Of Philosophy (Phd), Computer Science And Engineering

Bachelor Of Science (Bs), Computer Science And Technology