Managing marketing and PR functions across the company in order to:• Ensuring the leadership of Beget in the industry.• Strategy creation and implementation, marketing and brand communications.• Launch and development of competitive products/services.• Providing high-quality analytical researches and support.

I am responsible for the development and implementation of the marketing strategy for B2B and B2C campaign projects and business.Developing and implementing multi-channel communication strategy for current and potential customers.I am responsible for all external marketing communications of the company and for new products promotion.

Launch of new business areas, responsibility for the implementation of special projects.

Responsible for leading and overseeing the digital media team in strategy, planning, tactical execution, implementation, optimization and performance analysis.Working closely with Account, Creative, Social and Analytics/Insights teams to develop integrated digital media plans. Responsible for total management of assigned accounts throughout the entire strategic, planning and implementation processManage and supervise a team in day to day media management while also leading the process of strategic media planning/execution and serving as a resource for the teamAnalyze relevant channels and outlets, develop budgets and flowcharts, and recommend tactical implementation and timingDay-to-day management of digital media plans including developing recommendations, execution details, and budgetsResearch and implement new techniques and technologies Responsible for training, managing, motivating, growing & evaluating team-members

Handle special assignments, do in-depth analysis, follow up on various files and work in close connection with all the members of the Senior Management Team.Responsible for the implementation and achievement of his/her Business Area’s mission, goals and financial objectives. Develop long-term plans and budgets for the department and its activities, monitor the progress, assure the adherence and evaluate performance. Ensure systems and procedures necessary to the smooth operation of the department.Maintain a climate that attracts, retains and motivates top - quality personnel. Recruit, train, appraise, supervise, support, develop, promote and guide qualified personnel.Develop strategic direction and plans for the company with regard to all commercial functions including sales, marketing, business development and customer support/customer experience.Manage sales operations organization, field sales organization, and manufacturer’s agents, distributors and value-added-resellers to ensure sales targets are met or exceeded.Develop annual marketing plans per region and per market verticals.Manage sales pipeline to ensure accurate and adequate lead inflow to reach targeted sales objectives.Develop and maintain initiatives in order to achieve up to date competitive analysis portfolio.Interact with the sales operations teams to ensure a smooth flow through the process in the CRM system from the outset to the closing stage.Develop annual and long-term budgets for revenues as well as expenses.Develop and monitor quality metrics to ensure outstanding service and customer support.Establish and monitor progress against key performance indicators.Identify and develop new market opportunities for the company’s product portfolio.Develop and drive the pricing strategy of the organization.Develop and administer incentive plans which entice individuals as well as teams to perform successfully against the objectives while respecting the budget.

Aligns the sales organization’s objectives with firm business strategy through active participation in corporate strategic planning, sales strategy development, forecasting, sales resourceplanning, and budgeting.Establishes and governs the sales organizations performancemanagement system. Provides leadership to the sales organization’s management team.Leads sales organization change initiatives by continuously assessing the need for organizational change, championing change initiatives, and removing obstacles impeding constructiveorganizational change.Establishes and maintains productive peer-to-peer relationships with customers and prospects.

PollToPay is the first web based platform for app monetization which pay for the non paying audience. It uses the non-paying audience of an app as respondents for polls.PollToPay takes the opinions of your users and gives you real money in return.

I am setting up the Founder Institute in Saint-Petersburg, Russia.The Founder Institute, the world's largest early stage accelerator, aims to "globalize Silicon Valley" by empowering founders to launch 1,000 companies per year worldwide.The Founder Institute has created a 4 month training and mentoring program to help entrepreneurs launching a new startup, create meaningful and enduring technology companies with shared equity that encourages peer support. Entrepreneurs can launch companies with expert training, feedback, and support from experienced startup CEOs, without quitting their day jobs.Key activities:- Chapter Lead- Organize 15+ recrutting events- Recruit and attract high-potential founders- Oversee the enrollment process- Significantly develop the local startup community in Saint-Petersburg

Brand management, strategic partnerships, PR activities, events organization, online marketing, traffic control.

pr, sales, events organisation, partnerships

pr, sales, events organisation, partnerships, market research