Pulak Kumar Email and Phone Number
An accomplished and a seasoned product marketer with 15+ years of in-depth experience across product, strategy and digital marketing.I can handle the entire chain from ideation of new products/features, through exploration and design, to launch and iteration of product.I also develop and execute the digital go-to-market strategy. Own digital marketing budget/costs, spends, revenue and track ROI. What to expect from me?- To build strategy from inception to execution of a product- Optimize product for customers & search- Drive traffic via Organic, Paid, Social & Affiliate Channels- Build tools for marketing automation- Optimize User experience for Conversion Optimization- Content planning and its management- Data mining and analysis through analytics platforms- Data-oriented marketing programsIndustry: Travel and Hospitality, E Commerce, Management Consulting and MedicalSkills:Project Management- Product Planning and Optimization - Strategic Branding & Market Positioning- Marketing Automation- Conversion Optimization and Web Analytics- Mentoring & TrainingDigital Marketing: -Search Engine Optimization (SEO), - Performance Marketing (SEM and SMM)- Social Media Optimization (SMO)- Content Management
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Co-Founder, Product And Digital MarketingAurven Consulting Jul 2015 - PresentNoida Area, India- Setup Organic strategy for HCLTech in the rebranding process and managing organic campaign helping them achieve a 20% increase in website traffic and improved search rankings for key terms. - Supporting brands like Swiggy and Motherson to achieve their digital goals.- Launched and market products like TravelOpod, HireMeCar, DealsPricer and Travgeo.- Helped achieve 50 fold growth to Travelopod.- Worked on development of in-house CMS, CRM to manage content and customer data for various portals.- Build a 50+ member team by bootstrapping Trained workforce on various verticals to optimize company’s monthly cost and nurturing careers..
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Search SpecialistAccenture Jun 2012 - Jul 2015Gurgaon, India- Managed Accenture.com global website.- Build strategy for migration of old website to new generation website.- Plan, develop and implement SEO strategy and ROI maximization.- Monitor redirects, click rate, bounce rate, and other KPIs. -
Manager, SeoFareportal Jul 2009 - Jun 2012- Built and managed CheapOair.com for 1st 6 years of launch.- Helped to achieve a 100 fold growth- Helped build Global CMS to manage content for all the portals which currently handle 18M Traffic .- Strategize and plan the digital media mix across search (Organic and Paid), - Launched portals for the UK and Canada market along with the US.- Leverage data to generate UGC and dynamic content for the portals -
Team Leader, SeoFareportal Jun 2006 - Jun 2009
Pulak Kumar Skills
Pulak Kumar Education Details
Frequently Asked Questions about Pulak Kumar
What company does Pulak Kumar work for?
Pulak Kumar works for Aurven Consulting
What is Pulak Kumar's role at the current company?
Pulak Kumar's current role is Co Founder - Aurven | Product and Digital Marketing Consultant.
What schools did Pulak Kumar attend?
Pulak Kumar attended Symbiosis Institute Of Management Studies.
What skills is Pulak Kumar known for?
Pulak Kumar has skills like Seo, Team Management, Web Analytics, Sem, Social Media Marketing, E Commerce, Crm.
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Pulak Satish Kumar
Bengaluru -
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