• Brand Development: Spearheaded the creation of UPTOR’s brand identity from the ground up. This included developing the brand name, as well as crafting initial moodboards and stylescapes to establish a cohesive visual and emotional tone. • Narrative Creation: Developed compelling brand narratives that clearly communicate UPTOR’s mission, vision, and values, resonating with our target audience. • Brand Guidelines: Authored comprehensive brand guidelines, encompassing visual identity, copywriting standards, and design principles, ensuring consistency and cohesiveness across all marketing and communication channels. • Strategic Planning: Formulated and executed strategic plans to effectively position UPTOR in the market, enhancing brand recognition and loyalty. • Collaborative Efforts: Collaborated with cross-functional teams, including designers, copywriters, and marketers, to ensure alignment and coherence in all brand-related projects and initiatives. • Continuous Improvement: Regularly assessed and refined branding strategies based on market trends, customer feedback, and performance metrics to maintain relevance and engagement.

Worked in more than 10 Kollywood moviesAnd collaboration with leading real estate and tourism companies

As a Creative strategist, I use data, research and my understanding of psychology to shape the narrative and create creative experiences tailored to the company’s target audience and Demographics.

I expect creativity rather than productivity!