Brand Manager
Current- Brand Development: Spearheaded the creation of UPTORβs brand identity from the ground up. This included developing the brand name, as well as crafting initial moodboards and stylescapes to establish a cohesive visual.
- Narrative Creation: Developed compelling brand narratives that clearly communicate UPTORβs mission, vision, and values, resonating with our target audience.
- Brand Guidelines: Authored comprehensive brand guidelines, encompassing visual identity, copywriting standards, and design principles, ensuring consistency and cohesiveness across all marketing and communication.
- Strategic Planning: Formulated and executed strategic plans to effectively position UPTOR in the market, enhancing brand recognition and loyalty.
- Collaborative Efforts: Collaborated with cross-functional teams, including designers, copywriters, and marketers, to ensure alignment and coherence in all brand-related projects and initiatives.
- Continuous Improvement: Regularly assessed and refined branding strategies based on market trends, customer feedback, and performance metrics to maintain relevance and engagement.
May 2024 - Present
