With over 5 years of experience in FMCG domain, I am heading category at J24, a chain of modern convenience stores catering to the needs of the middle urban Bharat. I am responsible for the P&L management of all categories (non-FnV), including sales, RGM and availability, sourcing and vendor management, pricing & product mix, merchandising and people management.I have a proven track record of delivering growth and profitability for multiple brands and products, leveraging my skills in business expansion, category management, customer acquisition, revenue optimization, portfolio shaping, and stakeholder management. Previously, I worked as a category manager and a regional demand lead at udaan.com, where I managed an annual turnover of over 200+ cr, launched 25 new cities covering 200+ towns in the North region, and built a sustainable monthly business of 18+ cr. I also have a sales leadership experience with Reckitt, overseeing their hygiene-home portfolio in East UP (HQ - Allahabad) - General Trade Sales. I hold a PGDM from IMI New Delhi, a master's from KEDGE Business School, and a B.Tech from IIT (ISM) Dhanbad. I am passionate about creating value for customers and partners through innovation and collaboration in the FMCG e-commerce space.