As part of the embedded Google India marketing team, I’ve been working on strengthening the Google brand in India through integrated marketing campaigns and always on editorial content.My key responsibilities include: - Building the digital creative strategy for Google products like GPay, Pixel, Play Store and Search.- Managing multiple boutique and network agencies across digital and mainline creative, media planning and social listening simultaneously to achieve seamless campaign execution.- Overseeing creative delivery for TV and digital video ads, social first short form video, paid social ads and creator content.- Managing internal stakeholders across global teams, ensuring great work is reported well and inputs are taken from cross functional teams before executing any campaign.

Creative ideation, social listening, social media analytics , influencer marketing, experiential marketing and media buying.

Managing overall creative, media & technology strategy for key accounts in the healthcare, wellness, FMCG and consumer products sectors.

Formulating, structuring and planning execution cycles for the following verticals:- Youth marketing: Executing internship/brand ambassador programs among college and school students to drive sales, create brand visibility and improve PR for brands. - Partnerships & alliances: Enabling strategic tie-ups and collaborations for companies through need analysis, market research, cold-calls and face to face interactions. - BTL marketing activities: Identifying key areas to create presence and visibility for brands. Planning and executing appropriate BTL activities to meet objectives.- Business development: Project-based product expansions for companies through requirement analysis, market research and deployment of sales forces.

- Sales strategy to increase client-base- Executing sales activities for overall company growth- Overall marketing strategy- B2B sales for FnB sector clients - Events & offline activity execution for HORECA

Working in conjugation with the Content team to moderate content & reviews posted by Zomato users to ensure only the best content is visible to users.

- Preparing Databases for sales & product awareness- Integration of CRM to virtual platform- Operational & Logistics work

- Managing a team of 20+ college students to provide international HR solutions to companies across India- Handling & supervising relations with 30+ corporate clients- Servicing companies in the Education, IT, Hospitality & Consultancy sectors- Facilitating 40 international exchanges personally - Induction & training of team members to perform operational activities

Part of the teams that raised upwards of 6 lakh rupees in cash & in-kind over two years to organize multiple engaging events for more than 5000 underprivileged kids from 30+ NGOs. Events included art competitions, sport meets, movie screenings & workshops.Responsibilities included:- Raising money & in-kind for conducting events- Handling logistics for a total of 15 events under the Udaan banner- Maintaining relations with sponsors & ensuring their requirements are met- Doing crisis management with respect to venues, supplies & HR.