Pulkit Bhalla Email and Phone Number
“Driving success, fueling growth, steering towards excellence—that’s the journey I navigate in the fast lanes of the automotive and Fintech industries.”With a solid track record spanning over a decade, I have mastered the art of sales and marketing, with a keen focus on boosting market share, enhancing brand visibility, and fostering revenue growth. Recognized repeatedly for my exceptional contributions, I pride myself on receiving accolades from senior leadership for elevating sales figures, expanding market presence, and cultivating customer loyalty through innovative branding and communication strategies.My expertise encompasses a broad spectrum of skills, including:Sales Excellence: Building and nurturing client relationships to drive sales success.Strategic Marketing: Crafting and executing marketing strategies that resonate with target audiences.Channel Management: Optimizing distribution channels for maximum efficiency and reach.Leadership: guiding teams towards common goals with a shared vision.Cross-Functional Collaboration: Working seamlessly across departments to achieve business objectives.ATL & BTL Activities: Creating impactful above-the-line and below-the-line marketing campaigns.Branding & Communication: Developing compelling narratives that align with brand identity.Profit & Loss (P&L) Management: Overseeing financial performance to ensure profitability.I am passionate about solving complex challenges and am always eager to connect with professionals who are looking to make a difference. If you’re seeking innovative solutions or need assistance with organizational hurdles, don’t hesitate to reach out to me at pulkitbhalla90@gmail.com
Phonepe
View- Website:
- phonepe.com
- Employees:
- 2832
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State HeadPhonepe Feb 2022 - PresentMumbai, Maharashtra, India● Executed launch of revenue generating products in Mumbai including Smart Speakers, EDC (POS) devices, loans, and Shop Insurance, and managed Mumbai’s P&L, generating an annualized revenue of 52 Crore, and market share increment of 18%.● Spearheaded brand marketing and content creation for the Merchant Business Unit, tailoring strategies to meet the unique needs of merchants across General Trade channels, driving brand visibility and engagement, such as Photo QRs, festival QRs, and souvenirs.● Identified opportunities for improvement through a systematic and standardized review process, thereby increasing team efficiency by 26%.● Increased the workforce of Mumbai from 62 to 200+ agents and trained them to fulfil business KPIs, leading to a 19% YOY increase in Market Share.● Developed leadership skills and Capability building in my team, elevating 42 Agents and 4 Managers to higher levels.● Improved the device action % on inactive devices by 28 % in a span of 4 months by devising strategy that included increasing the MAM and Market Share of my region.● Won National PhonePe Champions League in Q3’22 and Q1’23, and Regional PhonePe Champions League in Q3’23, Q4’23, and Q1’24.● Appreciated by National Sales Head for exceptional contribution in creating special Sub- Category of Liquor Shops onboarding and servicing.
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Senior Manager (Sales And Marketing)Tata Motors Limited - Commercial Vehicles Mar 2017 - Jan 2022Gurgaon, Haryana● Maintained Market leadership position of commercial vehicles passenger segment with an average monthly TIV of over 300 vehicles and an average monthly turnover of over 25 Crores.● Developed Go-To-Market strategies for new product introductions in domestic and international markets, leading to a 12% and 7% increase in Market Share in Haryana and Nepal respectively.● Awarded the best team in the North region for effectively increasing the market share of Haryana and Delhi by 12%.● Awarded the Rising Star of the Galaxy award for achieving the highest market share growth in domestic and international markets.● Significantly increased Market Share of intermediary and Light Commercial Vehicle trucks in Mumbai by 8.2% YOY using METPACS and competition benchmarking.● Supported ERC team in VOC and developed House of Quality Framework for new models, for introduction of BS6 range of buses with modular and wider chassis frame and body.● Worked with marketing team to create effective sales collateral, presentations, and promotions for the sales process, to improve the visibility of product range in the market.ACHIEVEMENTS• Awarded best team in the north by Regional Manager.• Awarded Rising Star of the Galaxy in the north by Tata Motors Ltd.• Awarded with Gold Team Recognition certificate by the President for successfully implementing GTM in Nepal. -
Associate Marketing ManagerVe Commercial Vehicles Limited (A Volvo Group And Eicher Motors Joint Venture) Dec 2014 - Mar 2017Chandigarh Area, India● Oversee campaign planning and execution for 22 dealerships in Punjab, HP, and J&K, including budget forecasting and expenditure, budget analysis, dashboards, and real-time targeting suggestions.● Training of sales teams to equip them with tools, and resources (Such as METPACS method and 7 Step Sales Process) that effectively explain product value to consumers, resulting in 3% Market Share increase in Chandigarh Regional Office for heavy trucks (Pro 6000 and Pro 8000 series).● Created MIS by monitoring competition activity and analyzed the data and results to optimize marketing efforts.● Cross functional Collaboration and training of sales teams to equip them with tools, and resources (Such as METPACS method and 7 Step Sales Process) that effectively explain product value to consumers, resulting in 3% Market Share increase in Chandigarh RO.● Developed innovative marketing methods for trucks, including Sky balloons, OPECO, events, plant visits, campaigns, and hoardings.● Appreciated by the VP of VE Commercial vehicles for improving the market Share of Pro HD trucks in Punjab, HP and J&K by using out of the box marketing techniques and ATL and BTL marketing campaigns.ACHIEVEMENTS• Launched and seeded Pro 6000 series of Trucks and Tippers in Punjab, HP and J&K through various Market Activation techniques.• Received appreciation letter from Vice President (HD Marketing) in VECV for new Initiatives taken to increase Product visibility across Punjab, HP and J&K. -
Business Development Executive- Management TraineeExide Industries Limited May 2014 - Dec 2014Ludhiana, Punjab• Increasing the brand awareness by organizing camps and other related marketing activities. • Looking after and improving the after sales service in the area. • Keeping track and maintaining Inventory.• Implementing all the Sales Management and Marketing aspects.• Proposed and successfully implemented the Business Development of Dealers through Exide Humsafars.ACHIEVEMENTS• Achieved Growth over Last Year at 147.50% in Vehicular segment (Exide & Boss auto).• Achieved Growth over Last Year at 130% in Non- Vehicular segment (Invertor & Genset batteries).• Achieved Growth over Last Year at 94% in Motorcycle segment (Exide & Boss MC). -
Summer Intern (April, May)Creative Concepts, We The People Ngo Apr 2013 - May 2013MumbaiI worked with We The People NGO and my task was- Planning and promotion of 31st May as No Smoking Day all over Mumbai.Roles and Responsibilities:• Planning and promotion of 31st May as “No Smoking Day” all over Mumbai.• Project lead; SPOC for all the communication from and to the various corporate and government heads, Radio Jockeys, NGOs, Volunteers, Media Reporters, and more;• Graphics designer
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InternEmson Gears Pvt. Ltd. Jun 2011 - Dec 2011Ludhiana, PunjabI undertook two projects, namely:Project (1) - Production Part Approval Process (PPAP)This report file is submitted to the supplier in order to build their confidence in the vendor. This is the complete report of the various dimensions and processed to be performed and checked while manufacturing the given component.Project (2) - Management of tool cribThe tool crib contains hobs which need to be placed at their specific positions in order to increase the convenience of workers while replacing the new hob with the old one.
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InternRockman Industries Ltd. Jun 2009 - Aug 2009I was a close observer of the various processes taking place inside "Auto-Chain" plant, recording the time for each process and suggesting ways to increase the production in the plant.
Pulkit Bhalla Education Details
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Excellent -
Lal Bahadur Shastri Institute Of Management (Lbsim)Marketing/ Operations -
Guru Nanak Dev Engineering College, Ludhiana, Punjab77.04%
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D.A.V. Public School, LudhianaPhysics, Chemistry, And Mathematics
Frequently Asked Questions about Pulkit Bhalla
What company does Pulkit Bhalla work for?
Pulkit Bhalla works for Phonepe
What is Pulkit Bhalla's role at the current company?
Pulkit Bhalla's current role is Indian Institute of Management Lucknow | Go-To-Market | Automotive | Fintech | B.Tech. (Mechanical) + MBA.
What schools did Pulkit Bhalla attend?
Pulkit Bhalla attended Indian Institute Of Management, Lucknow, Lal Bahadur Shastri Institute Of Management (Lbsim), Guru Nanak Dev Engineering College, Ludhiana, Punjab, D.a.v. Public School, Ludhiana.
Who are Pulkit Bhalla's colleagues?
Pulkit Bhalla's colleagues are Onkar Viralekar, Prashant Patil, Samsunnahar Khan, Koustav Das, Manohr Lal, Shreyanshi Singh, Vs Rajesh.
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