91BM is a full-suite creative agency specialising in creating effective touchpoints for Millennials and Gen-Z audiences. We specialise in digital strategy, collateral design, web design & development, social media content creation, media buy, branding & brand strategy, videography, and brand activation events. Within 91BM I lead and nurture a passionate team of experts in digital and social strategy planning, content creation, and data analysis.𝐊𝐞𝐲… Show more 91BM is a full-suite creative agency specialising in creating effective touchpoints for Millennials and Gen-Z audiences. We specialise in digital strategy, collateral design, web design & development, social media content creation, media buy, branding & brand strategy, videography, and brand activation events. Within 91BM I lead and nurture a passionate team of experts in digital and social strategy planning, content creation, and data analysis.𝐊𝐞𝐲 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬My journey has been marked by securing over $2M in new client wins, as well as maintaining an impressive 80% retention rate of key accounts across five years. My approach is anchored in data-driven consulting, where each campaign iteration crystallises incremental performance improvements. This method has consistently achieved up to 50% year-on-year growth in engagement on reach and delivered staggering 1000x ROAS for my clients.𝐍𝐨𝐭𝐚𝐛𝐥𝐞 𝐂𝐥𝐢𝐞𝐧𝐭𝐬My key accounts include renowned universities such as Tsinghua University, the National University of Singapore, and Singapore Management University. These collaborations have enabled us to delve into the unique challenges and opportunities in educational marketing, crafting bespoke strategies that resonate with young, dynamic audiences. Alongside these academic institutions, we have also worked closely with leading publishers like McGraw Hill, Marshall Cavendish, and Cengage, helping them navigate the digital landscape and connect effectively with learners globally. Beyond academia, my expertise extends to public sector entities, where we have had the honour of working with organisations like the People's Association and Ang Mo Kio Town Council, assisting them in engaging with their communities through innovative and impactful digital solutions. Show less

LifesDAO uses Blockchain & Smart Contract Technology to defray cost of living. As the system architect, I led a team of 6 designers & developers on design and development of the Web 2 & Web 3 NFT ecosystem comprising of blockchain-based authentication, membership services concierge & bookings, and merchant commerce and billing reconciliation systems. Since financial crime is rife in Web 3.0, a large chunk of the smart contracts are solely coded by myself - including the core smart… Show more LifesDAO uses Blockchain & Smart Contract Technology to defray cost of living. As the system architect, I led a team of 6 designers & developers on design and development of the Web 2 & Web 3 NFT ecosystem comprising of blockchain-based authentication, membership services concierge & bookings, and merchant commerce and billing reconciliation systems. Since financial crime is rife in Web 3.0, a large chunk of the smart contracts are solely coded by myself - including the core smart contracts in LifesDAO's proprietary multimodal metadata technology that allows the NFTs to be remotely deactivated & devalued in the event of a theft or hack. We will then reissue a replacement NFT for members' authentication with no change to the total supply or economy of the system. Show less

GloEquity is a Singapore-based private equity that focuses on bridging European brand equity into the Asian market. Its key focuses include Real Estate Development, Construction, Manufacturing, Human Capital development, and the startup investment space.• Conducted brand valuations for private equity investments • Assisted in acquiring European brands for brand equity development internationally• Key focuses included branded real estate developments and contract… Show more GloEquity is a Singapore-based private equity that focuses on bridging European brand equity into the Asian market. Its key focuses include Real Estate Development, Construction, Manufacturing, Human Capital development, and the startup investment space.• Conducted brand valuations for private equity investments • Assisted in acquiring European brands for brand equity development internationally• Key focuses included branded real estate developments and contract manufacturing in Guangzhou Show less

MAGNET Creatives helps companies attract their key audiences through both embracing the right digital strategy. Senior Key Account Manager 2014-2015• Responsible for the company’s creative and business development strategies• Led a team of 12 and expanded the company’s projects internationally into Asia (China, Myanmar, Malaysia, Thailand) and Europe (France, Germany, and Italy)• Led MAGNET Creatives to become Singapore’s first successfully crowdfunded creative agency

• Led a team of three account managers to snag S$1M in new business wins• Acquired and managed key accounts such as NParks and HDB• New business wins qualified company to qualify for prestigious awards such as Outstanding Enterprise 2013 & 2014 and Midas Touch (Silver) 2014

• Pioneered social media and web development division• Helped organisations such as Grand Hyatt and ISCOS to embrace new social media technologies• Backend team hired three new headcount to support my new business wins