Hey there! I'm on the lookout for a new adventure in the world of communications or marketing. With 15 years in digital marketing, and extensive experience in leading communication projects in the public sector and education, I've got a knack for turning fresh strategies into real results.I spent the last 8 years running my own digital and social agency. It's an amazing ride – leading a brilliant team, diving into everything from social media strategies to crunching data. We did some cool stuff, like bringing in over $2M in new business and keeping our key clients happy and on board (80% retention rate over five years!).My thing is all about mixing data with creativity. I love seeing the numbers go up, campaign by campaign – we're talking 50% annual growth in engagement and some crazy 1000x returns on ad spend.But here's a twist – I'm also a bit of a tech geek. I'm that 'code monkey' who gets excited about software architecture and making sure everything looks great and works smoothly. This techy side of me is what eventually led to me creating the first NFT certifications for Tsinghua University. 𝘕𝘰𝘣𝘭𝘦𝘴𝘴𝘦 𝘖𝘣𝘭𝘪𝘨𝘦 - I believe that I am privileged to serve. I am a grassroots leader and also the current Head of Communications for the Young PAP. I am privileged to have spearheaded the development of a volunteer crowdsourcing app for befriending underprivileged seriors, set up a coworking space located in a Community Club, and organised fundraisers to help cope with rising costs of living in Singapore. Most recently, I also accompanied a ministerial visit to Beijing to better understand how to communicate politically to youths in Singapore. I'm all about driving innovative marketing and comms strategies that don't just sound good, but actually make a difference. Let's see what we can create together!
Listed skills include Business Strategy, Innovation, Brand Positioning, Business Development, and 12 others.