Ken Pulverman

Ken Pulverman Email and Phone Number

Adjunct Professor @ Carnegie Mellon University
San Francisco, CA, US
Ken Pulverman's Location
San Francisco, California, United States, United States
About Ken Pulverman

🔷 STRATEGIC B2B SOFTWARE LEADER & CPO highly skilled at strategy + category creation and execution.🔷 Proven results leading growth startups or new software divisions through AI transformation. 🚀 MISSION: Create the next generation of AI-enabled software solutions & drive their market success.UNIQUE LEADERSHIP APPROACH: 🔹 SUPER-POWERING TEAMS to outperform better-funded competitors with the latest productivity solutions.🔹WORKING SMARTER by scaling Moneyball teams with targeted development & stretch goal assignments.🔹 DEEPER DISCOVERY through fearless & authentic customer engagement leading to game-changing insight.🔹 (TRULY) STRATEGIC ROADMAPS that link the business strategy to tight timing of the market opportunity.🔹 MOMENTUM FIRESTARTER expert at amplifying value through new stories, brands, & products consistently leading to high growth, sale, or IPO. CAREER HIGHLIGHTS INCLUDE:MARKET RESULTS:🔹 Successful IPO - Led overall story, S1, executive prep, roadshow deck, & NYSE activities🔹 Strong Exits - drove strategy & marketing results leading to Vendavo & Nomis exits.🔹 Led product management for a new product line that grew from a business plan to $200M ARR🔹 Defined the Connected Worker industrial software category leveraging affordable "Play Bigger" techniques🔹 PLG B2B Pioneer leading Parsable to select winning GTM with customer quick startsEXPERIENCE DEPTH: 🔹 6X Executive-Level Product & Marketing Leader🔹 Success leading growth at every stage from an idea company through post IPO acceleration > 120M ARR🔹 Led product marketing for the 2.2 Billion-dollar CRM product line at Oracle🔹 Led repositioning approach for Siebel Systems which materially impacted its 5.85-Billion-dollar acquisitionEXPERIENCE BREADTH:🔹 SOFTWARE CATEGORIES: Cloud/SaaS/B2B with direct experience in CRM, PLM, CPQ, Industrial, Knowledge Management, Price Optimization, Integration, and MDM🔹 INDUSTRIES: CPG, Industrial Manufacturing, Pharma, Med Device, Oil & Gas, Financial Services, Insurance, Agri-business, Communications, Logistics, Travel & Transportation, Semiconductor & Higher Education🔹 CHANNELS & PARTNERS: strategic product & marketing work with McKinsey & Company, SAP, Accenture, Deloitte, BearingPoint, IBM, and InfosysPERSONAL ATTRIBUTES:🔹 4 Years of overseas career experience; managed multiple international teams🔹 Executive training through The Chasm Group, The Table Group, & Pragmatic Marketing🔹 American and German dual citizenship.

Ken Pulverman's Current Company Details
Carnegie Mellon University

Carnegie Mellon University

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Adjunct Professor
San Francisco, CA, US
Ken Pulverman Work Experience Details
  • Carnegie Mellon University
    Adjunct Professor
    Carnegie Mellon University
    San Francisco, Ca, Us
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  • Sagecxo
    Co Ceo | Fractional Cpo Ceo | Strategy & Advisory | Ai Product Strategy | Product-Market Fit | Gtm
    Sagecxo Oct 2019 - Present
    🔷 MY IMPACT: Help companies with AI Transformation to create new or rapidly improve existing offerings levering expertise market fit, growth strategy, product discovery & category creation. 🕋 COMPANY: Leading strategic engagements for technology companies seeking to improve business strategy, as well as product, marketing, and sales results in the era of AI. 🔥 MANDATE: Unstick revenue potential from message to product to code to get companies growing.🔹 Helped Parsable position in manufacturing excellence categories that they have not previously been known for with a series of strategic, public articles that cemented this new position. 🔹 Helped LayerJot reposition their solution, refine GTM and partnership approach, and driving evaluations of new verticals.🔹 Helped Seabrook Technology Group by developing their FY2022 Business Plan, their FY2022 Marketing plan and executing a strategic competitive analysis of their industry.
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  • Carnegie Mellon University
    Graduate Ta, Product Management | [Public University]
    Carnegie Mellon University Feb 2023 - Dec 2023
    Pittsburgh, Pa, Us
    🔷 MY IMPACT: Advised professors on modern Product Management practices. Wrote, created, & delivered Product Management Classes. Created content & facilitated live delivery for graduate-level Analytics course.
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  • Falkonry
    Chief Product Officer
    Falkonry Oct 2021 - Feb 2023
    Cupertino, California, Us
    🔷 MY IMPACT: Drove delivery of the company's first widely applicable unsupervised SaaS AI manufacturing product allowing company to scale product and making it an attractive acquisition target.🎯 OUTCOME: This late-stage company received ACQIUISTION offer with new ability to scale its solution.🕋 COMPANY: Falkonry is an AI machine & process health solution for smart factories that allows industrial workers to easily review millions of data points to identify potential sources of failure.🔥 MANDATE: Find product-market fit with a new software solution designed for a mass market.🔹 Delivered the first unsupervised AI solution the company had ever offered allowing it to scale and escape from its labor-intensive niche.🔹 Formed the first integrated product team combining Product Management & Product Design by hiring new & leveraging existing resources with product acumen from the engineering team.🔹 Led field engagements as executive sponsor with top customers and prospects conducting deep product discovery and managing critical relationships.🔹 Developed & maintained the company’s first strategic roadmap leveraged extensively with key prospects, customers, the board, and potential investors.🔹 Refocused the company on market-driven products installing and leveraging ProductBoard to develop & drive a wholistic product strategy and manage an extensive backlog.🔹 Exposed team to and educated them on modern Product Management best practices through an innovative weekly interactive, employee led “book club” format resulting in high engagement and optimal productivity.
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  • Parsable
    Cmo & Product Marketing Leader | Manufacturing | B2B | Saas | High-Growth | Startup
    Parsable Feb 2017 - Sep 2019
    San Francisco, California, Us
    🔷 MY IMPACT: Built marketing function to and took core strategy to drive business from 2 to 16 million and Early Series B to well respected Series C in very unique market. Interim Product Leadership.🎯 OUTCOME: Early Series B transitioned to High-Performing Series C.🕋 COMPANY: Founded the Connected Worker category to deliver, measure, & optimize work processes and communication for frontline industrial workers via Cloud and native mobile applications.🔥 MANDATE: Tapped by CEO & former boss to build Go-to-Market & marketing function to get accelerate revenue for this industrial software company.🔹 Defined Connected Worker category & achieved category leadership; revenue increased from $2M ARR to $16M ARR. 🔹 Provided interim product leadership setting up first product council delivering a clear roadmap for a critical growth year. Led discovery & solution definition for 3 new Sales Ready Product quick starts.🔹 Marketing efforts surfaced company’s largest customers. 🔹 Invented digital marketing "test and learn" approach that influenced/touched 100% of pipeline.🔹 Digital meets data-driven events strategy drove 50% of leads. 🔹 Marketing-designed quick-starts & sales process refinements cut sales cycle in half. 🔹 Outperformed category peers with focused KPI-driven team at ~ 1/3 of the cost. 🔹 Formed alliances with Salesforce & the World Economic Forum.
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  • Nomis Solutions
    Cmo + Product Marketing | B2B | Saas | Fintech | Restart | Re-Build | Re-Message | Prep For Sale
    Nomis Solutions Apr 2015 - Jan 2017
    San Francisco, California, Us
    🔷 MY IMPACT: Rebuilt marketing function, brand, positioning to spike growth & revitalize company and to ready it for planned target market expansion & acquisition.🎯 OUTCOME: This Late Stage Series D was ACQUIRED in part to the significant improvement in profile and traction led by our marketing efforts.🕋 COMPANY: Leading provider of price optimization Cloud software & expert services to the largest global banks to increase revenue by pricing deposits, loans, and mortgages appropriately for each bank customer.🔥 MANDATE: Hired to build marketing function to increase revenue & groom this Banking Price Optimization company for sale.🔹 Increased market reach while expanding offerings to align with needs of the top 5,000 banks.🔹 Led complete change of marketing team, brand overhaul, story transformation, & replaced GTM to change market perception and prepare for an acquisition. 🔹 Drove increase in customer engagement, interest, and overall qualified leads using a demand generation strategy that resulted in live meetings with 60% of the addressable market.
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  • Kaybus
    Vice President Marketing + Product Marketing | Saas | Knowledge Mgmt | Idea Stage Series A
    Kaybus May 2014 - Feb 2015
    🔷 Developed messaging & story, built marketing team, defined position in category, isolated Mid-market ICP and gained lead traction to drive from pre-revenue to ~3M ARR. (Unfortunately unable to convince CEO company was not ready to focus on enterprise accounts.)🎯 OUTCOME: This Series A, Idea-Stage company, grew from $0-$3M in Revenue & was ACQUIRED as a tuck in.🕋 COMPANY: innovative AI-based Knowledge Management solution that learns the best content to deliver to each employee to increase job readiness and overall knowledge a Cloud application & native mobile apps.🔥 MANDATE: Hired to create marketing function from scratch to dramatically raise the profile of this Knowledge Mgt company. 🔹 Defined product offerings, created GTM strategy, developed story, built first website, hired team, defined sales motions, initiated compelling digital and demand gen campaigns resulting in rapid growth from $0 to $3M ARR.
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  • Model N
    Vp Corporate & Product Marketing | B2B | Saas | Pharma & High-Tech | Scaling | Led Ipo
    Model N Oct 2012 - Mar 2014
    San Mateo, California, Us
    🔷 MY IMPACT: Charted a course of this company to go public through a compelling S1, winning pitch deck, new-branding, and GTM. Completely rebuilt marketing function to support a public company.🎯 OUTCOME: This late stage company went public and traded under the NYSE: MODN until ACQUISITION.🕋 COMPANY: Leader of the Revenue Management space simplifying quote-to-cash for complex sales and contracts to collect & recoup hundreds of million of dollars per account with Cloud applications for the Life Sciences, Pharma, Med Device, and High Tech industries.🔥 MANDATE: Hired to lead IPO effort with key changes to brand, GTM, and Marketing function for this Revenue Management company.🔹 Upgraded talent and built a public company marketing team of 15 adding PR, AR, Creative, and Product Marketing.🔹 Refined story that unified the two different markets we served into a compelling S1 & Roadshow deck.🔹 Executed a complete refresh of the brand to prepare for public company status.🔹 Rehabbed all Demand Gen to prepare for post-IPO revenue. 🔹 Launched SaaS sub-brand to transition company to cloud. 🔹 Key results included a 22x subscribed IPO & 25% stock appreciation during the first 6 months as well as increase in revenue from 80M to 100M.
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  • Vendavo
    Vp Marketing & Product Marketing | Manufacturing | Turnaround | Rebuilt Marketing | Prep For Sale
    Vendavo Jul 2011 - Oct 2012
    Denver, Colorado, Us
    🔷 MY IMPACT: This once tired brand was completely refreshed with an entirely new approach to marketing, new marketing team, and significant revenue growth.🎯 OUTCOME: This late stage Price Optimization company was ACQUIRED.🕋 COMPANY: Industrial Price Optimization leader helping large Chemical, Manufacturing, and Life Sciences companies increase revenue and ensure optimal profitability through a mix of Could and hosted applications. 🔥 MANDATE: Hired to dramatically improve optics & marketing execution, generate growth, & prep this 10+ year old Price Optimization play for sale.🔹 Revenue increased from 23-40M. 🔹 Marketing transformation drove 20M in pipeline.🔹 Optics led to profitable sale.
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  • Oracle
    Senior Director, Product Marketing - Oracle Agile Plm & Oracle Mdm
    Oracle Aug 2009 - Jun 2011
    Austin, Texas, Us
    Oracle Highlights:Selected from a >200-person team to transition function to a high-performing team of 10 to support $2.2B product line resulting in substantial growth including the second best year ever for the product line inclusive of pre-M&A. 🔹 Merged On-Prem & On-Demand value propositions into winning GTM. 🔹 Led video & social company-wide for products Senior Director, Product Marketing - Oracle Agile PLM & Oracle MDMRESULTS:🔹 Re-created Product Marketing Functions to help drive best years ever – 50% & 90% YoY 🔹 All new messaging & content🔹 Complete profess library for Fusion Business ProcessesNEW SKILLS:🔹 Influencing a non-captive sales team🔹 Creating solutions between product lines🔹 Unifying social media strategy for all of Product Marketing🔹 Corporate video producing🔹 Video Editing & Camtasia slidecastsINNOVATIONS:🔹 Guerilla customer videos🔹 Multi-camera flipcam content development & editing🔹 Deploying light weight process modeling to hundreds of users🔹 Multi-social channel broadcasts
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  • Oracle
    Senior Director, Crm Product Marketing (On Prem & On-Demand) + Chief Of Staff For Product Marketing
    Oracle Mar 2006 - Aug 2009
    Austin, Texas, Us
    Responsible for leading a team of 8 product marketing directors and managers focused on developing and executing targeted marketing content, campaigns, collateral, and events in collaboration with key verticals including Financial Services and Communications to drive qualified leads for CRM products. Key CRM interface for industry analysts, press, sales, corporate marketing, and alliances for CRM product marketing and messaging. Responsible for unifying On Prem & On Demand Product MarketingRESULTS:🔹 Rebuilt team after Oracle acquisition (6 new recruits)🔹 Merged two product groups & created joint value prop🔹 Created market vision that contributed to CRM becoming the #1 apps prod line by rev🔹 Launched Siebel 8 🔹 All new CRM On-Demand messaging & collateralNEW SKILLS: 🔹 Marketing 2.0 – Championed the use of Social Media at Oracle – CRM group Social channels were largest at Oracle🔹 Producing flash animated video🔹 Blogging & driving group blogging🔹 Delivery & production of modern Lessig style presentations🔹 Executive planning for a 50 person product marketing teamINNOVATIONS:🔹 Producing flash animated video at 1/3rd the cost🔹 Creating image libraries from video🔹 Harnessing web analytics for product content decisions🔹 Matrixed team to cover both horizontal & vertical product marketing🔹 Slideshare video podcasts from event recordings
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  • Siebel Systems
    Director, Product Management - Soa Platform Solutions
    Siebel Systems Nov 2004 - Feb 2006
    Siebel Systems [ACQUIRED by Oracle, Feb 2006]Siebel Systems was the inventor and leader of the CRM market & the fastest-growing B2B software company for more than a decade.Siebel Highlights:🔹 Awarded Product Manager of the Year for pioneering work repositioning entire company around solution selling. 🔹 Drove 50+ person development org composed of competing partners that built first apps on next gen Siebel platform generating 5M in pipeline. 🔹 Led alliances for the Insurance, Financial Services, & Travel & Transportation verticals adding 12+ Partners & $1M in MDF, Fees, & Event participation. 🔹 Sourced from highly selective MBA hiring process. Director, Product Management - SOA Platform Solutions Responsible for designing, managing the build of, and marketing unique vertical solutions based on Siebel’s next generation architecture with top SI partners including IBM, Accenture, Capgemini, Deloitte, and BearingPoint.
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  • Siebel Systems
    Director, Product Management - Next Generation Process Technologies [Core Technology Group]
    Siebel Systems Dec 2003 - Nov 2004
    Responsible for driving the future strategy for Siebel's next generation Process Management solutions including requirements gathering, customer requirements, and process content.
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  • Siebel Systems
    Product Line Manager, Product Strategy And Planning
    Siebel Systems Jul 2003 - Dec 2003
    Responsible for prioritizing Siebel's product investments for future releases of Siebel applications as well as developing methods to streamline the product development process.
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  • Siebel Systems
    Product Line Manager, Business Process Solutions
    Siebel Systems Sep 2002 - Jul 2003
    Responsible for repositioning Siebel applications as business process solutions by driving product lines to create process blueprints of their products and teaching Sales Consultants & PMs process-based solutions selling.
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  • Siebel Systems
    Senior Product Manager, Integration Technologies
    Siebel Systems Nov 2001 - Sep 2002
    Responsible for driving the business plan that resulted in the creation of this business unit as well as managing all product design and definition for the first three releases of the product.
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  • Siebel Systems
    Alliance Manager, Financial Services, Insurance, And Travel & Transportation
    Siebel Systems Aug 2000 - Nov 2001
    Managed all aspects of partner relationships including joint solution design, partner solution requirements for product marketing, partner recruiting, and partner business development and events management.
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  • Pwc
    Summer Associate
    Pwc May 1999 - Aug 1999
    Gb
    eBusiness Management and Consulting – Created business plan, developed strategy for, and constructed prototypes of eCommerce portals for a $6 billion food distributor transitioning order management to a self-service internet model as well as developing a unique business-to-business commerce site for independent restaurateurs.
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  • Stanford University
    Senior Project Manager, Business Process Redesign
    Stanford University Apr 1996 - Aug 1998
    Stanford, Ca, Us
    Business Process Consulting and Project Management - Drove strategic consulting & project management efforts for business units throughout campus. Managed more than 10 process improvement teams, including redesign of processes that saved an at-risk government research revenue stream of $25 million.Product Innovation - Designed and executed system to reduce project durations from 6 months to 2 weeks for strategic initiatives, including a web-based method for piloting/approving deliverables.
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  • Dhl Worldwide Express
    Development Manager, Process Management Systems
    Dhl Worldwide Express May 1994 - Apr 1996
    Bonn, De
    Large-Scale Project Management - Implemented Process Management and ISO 9000 (international quality standard) at the largest operations facility in the DHL network resulting in approval during the first audit. Managed 14 simultaneous process improvement teams and all aspects of project including recruitment, purchasing, and training of the project facilitators and teams members.
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Ken Pulverman Education Details

  • University Of Michigan - Stephen M. Ross School Of Business
    University Of Michigan - Stephen M. Ross School Of Business
    New Venture Management
  • Carnegie Mellon University
    Carnegie Mellon University
    Product Management
  • Sda Bocconi
    Sda Bocconi
    Doctor Of Business Administration (Dba)
  • University Of California, Berkeley, Haas School Of Business
    University Of California, Berkeley, Haas School Of Business
    Chief Executive Officer Certificate Candidate
  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    Product Leadership
  • University Of California, Davis
    University Of California, Davis
    International Relations - World Trade

Frequently Asked Questions about Ken Pulverman

What company does Ken Pulverman work for?

Ken Pulverman works for Carnegie Mellon University

What is Ken Pulverman's role at the current company?

Ken Pulverman's current role is Adjunct Professor.

What schools did Ken Pulverman attend?

Ken Pulverman attended University Of Michigan - Stephen M. Ross School Of Business, Carnegie Mellon University, Sda Bocconi, University Of California, Berkeley, Haas School Of Business, Northwestern University - Kellogg School Of Management, University Of California, Davis.

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