Punam Chada Email & Phone Number

United Kingdom

London, England, United Kingdom

Responsible for Sales Budgets, Margin and Promotional plan. Developing Soft Flooring range plan.• Key role, engaging across all functions of the business to achieve overall goals and strategies. • Create and manage category sales, margin and stock budgets and forecasts for £330M T/O.• Ownership for the promotional strategy which provides over 90% of Total Sales. • Monitor supplier rebate targets and manage potential risk to achieve planned target.• Define, source and implement product range development to provide extensive offer to customers.• Contractual negotiations of terms and cost prices to achieve product line & category KPI’s • Develop and manage the supplier base to maximise product line(s) profitability.• Manage and support junior members of the team with their development plans via performance reviews• Support stock team to ensure supply chain concerns are handled and resolved timely & effectively

Responsible for all aspects of the Wholesale Critical Path that underpins the end-to-end sales cycle• Accountable for Wholesale Systems Control, Customer Service, Planning & Inventory Management including 3PL.• Improved forward shipments vs order book by 5% YOY to 95% on £300M order book.• Reduced debtor days by 10%, highlighted potential risks and no unresolved debit notes older than 60 days by collaborating with credit control and finance function.• Forecasting requirements of seasonal collections, capsules & NOOS Programmes• Implemented lean processes and continued problem solving to ensure customers receive product as required (OTIF) On Time, In Full.• Seamless CS processes achieved 92% Preferred Supplier Status across all wholesale distribution avenues - distributors, franchises, key accounts and independents.• Build strong relationships and strategic partnerships with Key wholesale customers ( Amazon, House of Fraser ) • Strong stakeholder management skills & ability to build relationships with ease• Reviewed all warehouse and key customer processes to save costs and gain efficiency.• Created & managed all forward & in season sales budgets, across Fashion, Footwear, Bags, Accessories• International remit - worked cross functionally with 8 territory offices across Europe, APAC, MENA, and USA.• Leading , motivated and developed a team of 14 , creating succession plans and remote hybrid working plans.

Responsible for end-to-end order management process for UK & Ireland markets• Created and managed 16 category sales budgets - Menswear, Womenswear, Kidswear, Sport, Travel etc.• Managed the supply chain for 4 business units and 9 warehouses to ensure effective, efficient deliveries.• Implemented a monthly commercial pack providing 360-degree view of all aspects of the wholesale business e.g. sales, forward orders, marketing, risks, and opportunities for senior management.• Supported MD/CD to create 5 yr. business plan highlighting opportunities in sales, location & customer.• Improved de risking revenue from 27% to 14% over a 3 year period. Lowest group de risking for 2 years.• Monthly collaboration with credit control resulted in 50% reduction of customer revenue queries at year end.• Improved replenishment reporting on 5 Pocket business segment led to 27% sales increase and 15% reduction in inventory YOY• Achieved and exceeded quarterly and annual revenue & profitability goals• Provide a service to key stakeholders (Sales & Finance teams) by supplying detailed analysis & recommendations to build the financial budget• Creating high performing teams with succession plans in place to hit business objectives• Transformed culture, team morale and improved the quality of the team through people development.• Managed inflow for warehouse & logistics providing accurate stock & intake forecasts• Implemented multiple Key Acct logistic projects to reduce warehouse costs (EAN bar codes, specific labelling requirements, automated orders and booking sheets etc)

Created a merchandising/purchasing function in a new global set up business - Caterpillar Workwear• Accountable for planning function, key contributor in product line selection, initial costing, sampling, identifying close out packages, margin builders, placing buys Vs budget & ensuring delivery to customers.• Realising potential profit and limiting risk by managing sales, markdowns, and margin performance.• Set up consolidated buying - resulting in 84% orders placed compared to 64% initially.• Reduced warehouse costs by introducing value services e.g. ticketing at source.• Tighter planning controls reduced lead-times from 100 to 70 days and improved unit growth of 30%.• Implemented new sample processes & procedures which reduced lead-time by 6 weeks• Introduction of Merchandise Reporting pack to senior leadership on sales, stock turn, clearance, best sellers highlighting risks and opportunities• Managed, trained & motivated a team driving cohesion within a start-up environment via well being initiatives• Streamlined supplier base by 20% over 3 years and achieved an improved overall margin of 6%

Responsible for managing the merchandising and purchasing for Menswear and Accessories.• Part of a new management team, tasked with turning from loss making to profitable within 12 months by implementing new strategies on purchasing and stock control.• Set category budgets for sales, stock, intake, margin & markdown using trends & customer buying patterns.• Planned the product mix using historical data and created the pricing strategy for seasonal ranges.• Introduced management reports on inventory, sales and profit to provide simple and concise visibility.• Managed supplier and production relationships to obtain maximum reliability and flexibility levels.• Improved company's forecasting ability by supporting the implementation of forecasting software (IMA)• Increased ‘bottom line' profit by introducing new controls into company ‘grey areas' i.e. seconds, claims, samples and re-utilising dyed stock• Reduced stock loss from 100k to 10k per annum by streamlining warehouse processes.• Implemented and managed a garment dye production program which was the most successful growth area in the business (400% increase year on year and provided 20% of all company profit)