Punda Chaturaphit Email & Phone Number

Hayward, California, United States

- Process Automation & Efficiency: Automating reporting processes, creating work templates, and implementing tools that improve workflow and reduce manual tasks.- Strategic Pricing & Market Analysis: Developing structured pricing strategies for all products, setting up new pricing frameworks, and conducting market research to identify growth opportunities.- Business Process Improvement: Improving operational workflows for greater efficiency, including creating tools to streamline financial processes.- Supply Chain Planning: Developing foundational systems for forecasting and inventory management to support scalable growth.

Philadelphia, Pennsylvania, United States

ESE 5430 Human System EngineeringThis course is an introduction to human systems/human factors engineering, examining the various human factors that influence the spectrum of human performance and human systems integration.

Philadelphia, Pennsylvania, United States

Hands-on program designed for students to research, brainstorm, prototype, and design a new to the world product through the lens of the Design Thinking process• Conducted and mentored hands-on design exercises.• Provided constructive feedback on student projects and assignments• Guided students in addressing design and fabrication challenges

• Collaborated in a team of 4 to enhance patient flow in the Cardiology Department. • Conducted observations and stakeholder interviews to identify user needs. • Applied independent problem-solving skills to synthesize complex data into innovative solutions

The Studios @ Venture Labs is a space for students to learn how to use various prototyping tools and exercise their fabrication skills. My role here is to teach students how to use the various tools in the studio, as well as run the laser cutters, 3D printers, and CNC router for student projects.

Thailand

• Launched a $2M Nesvita Cereal variant by creating a strategic business case, pricing strategy, promotion planning, and trade marketing activities. • Strategically revamped pricing and promotion plans amid COVID-19 challenges and higher product costs, executing a successful portfolio price increase.

Bangkok City, Thailand

• Initiated a comprehensive data analysis tool with Power BI dashboard across 10 categories, enhancing data-driven decision-making and reducing task time by 50%. • Analyzed business reports, offering actionable insights to drive business strategies. • Led a trade marketing campaign, achieving $10M in turnover and 10% growth.

Bangkok, Bangkok City, Thailand

• Developed strategic price and promotion guidelines, achieving a 14% ROI increase. • Pioneered Net Revenue Management tool, reducing waste time by 40%. • Crafted accurate business cases and customized marketing plans, achieving 97% accuracy and +12% sales growth despite market challenges.

Bangkok Metropolitan Area, Thailand

• Optimized supply chain operations by negotiating shorter lead times, achieving a 30% reduction. Achieved 28% better-than-target inventory levels while maintaining a 96.2% service level. • Led efficient product relaunch, minimizing waste within a tight budget. • Supervised automation projects, reducing staff time by up to 65%.• Contributed in supply chain digital transformation

Bangkok Metropolitan Area, Thailand

Orlando, Florida Area

Kanagawa, Japan

Bangkok Metropolitan Area, Thailand

Master Of Integrated Product Design

A joint program of The School of Engineering and Applied Science, The Wharton School, and The School of Design.

Bachelor’S Degree, Industrial Engineering