I was hired as a specialist through Spot On Consulting, to be part of the Absa Group Mobile App core team, providing senior UI (user interface) and digital design expertise on their mobile banking app.

I help build brands, to help make them better. I specialise in digital creative direction and UX/ UI design for web and mobile applications – helping real people connect with products and services.

Digital creative direction and UX/ UI design lead; Bookmark Award finalists for Vulpro "Pair if you care" social media campaign (2023) and for Unifi Africa “Brand, Commercial & Retail Websites” (2024).

I led the full creative team, working across all agency accounts: 20 individuals spread across two cities, comprising of digital, motion, UX/ UI designers, animators and copywriters. Clients included: Nedbank, Club Med, Orlando Pirates, Discovery Bank, PUMA, Ascendis, Tsogo Sun, Woolworths, and Canon SA.

My role evolved into that of Head of Design, whereby I performed a dual function of managing a small team of digital/ motion designers and as Creative Director on all projects and creative campaigns.

Joined as the first creative hire and tasked with growing a creative department. Performed the roles of: Senior/ lead designer and CD across all Flume clients, as well as hiring and onboarding a team.

My first foray as a solo designer! As a freelancer working across print, web and illustration - with three of these years living in the UK - I was privileged enough to work on brands such as Playstation Portable (Final Fantasy), Holiday Inn, Crowne Plaza, Ramada, Tiso, Trek and a host of private clients.

Dual role of graphic and web designer; involved in brief stage, client liaising, through to final output. My primary account at Impasto was for Jet TV (Edcon), for in-store radio and television. Creative went out to more than 220 stores around South Africa, Botswana, Namibia, Lesotho and Swaziland.

I gained invaluable experience in web and digital eLearning platforms, and other interactive, digital & multimedia technologies. A time when websites were build with Html tables and Flash! I also completed two Raizcorp Sales Courses in “Growing Profitable Entrepreneurial Businesses”.