Heading the Group Marketing and Branding activities. Planning and developing brand strategy in order to meet company objectives. Creating high brand recall using most advanced communication tools and all channels of ATL, BTL and Digital. Responsible for all the marketing activities at pan India level ensuring the implementation up to branch level, larger brand visibility in both B2C & B2B markets, developing marketing collateral of high impact, deriving programs and communications for influencers, managing packaging and sampling.Ramaply is a leading and technically most advanced manufacturer of plywood in India. We are market leaders in automotive and film faced shuttering ply segment. Our offerings in other segments are equally competitive and we are rapidly increasing our footprints in the market.

Joined as Sr. Manager Client Servicing. Got promoted as Group Manager.Managing Group of Accounts : Greenply , Seagate Technology, H & R Johnson Tiles, Luminous, Shakti Pumps and others. Key result areas includes conceptualising CRM strategies for the brands; motivating customer retention and customer loyalty. Was responsible for providing solutions for the brands from conceptualisation to planning to on ground execution.Directing promotions across all the channels - BTL, ATL, OOH & digital. Ensuring complete competition tracking, organizing and executing GTM strategy and value adds. Assisting partners to establish realistic marketing & brand targets with real time insights and solutions ready.Administering concept notes & brand proposition that are long lasting and sustainable in vital customer segments. Assessing customer journey touch points with the organization and maximizing commercial opportunities. Working with the marketing director, analyzing the results of the business and coming up with strategies for the different products and acquisitions of the company. Monitoring and reporting all the marketing activities and their results and Conducting research to determine market conditions for current and new productsSustaining a good work environment and ensuring that the customers, stakeholders and employees are satisfied.Evolve Brands is a leading marketing services organisation with over 13 years of experience.

Joined as Assistant Manager and promoted as Deputy Manager. Responsible for planning and executing all the trade related activities all over India. Planned and executed several BTL activities like Architect Meets, Dealer Meets, Factory Visits, Nukkad Meets with complete process and defined brand objectives. Launched and managed schemes and loyalty programs for Dealers, Carpenters and Influencers. Also handled, participated and manged leaving Exhibitions and Trade Shows like ACETECH, Interzum (Germany), ABID Etc.Responsible for development of Annual Marketing Budget with annual calendar of all the activities. This includes ATL plan, Media Plan, Digital Promotion, New Product Launches, Print Ads, Shop Branding, FSU etc. Supervised product sampling for VEGIT (Ready-to-Cook Food product) across the retail stores. Liaised with all the agencies on daily basis for various jobs related to ATL and BTL promotions.Launched several products like Merino External Cladding, Stone Veneer (Stoven) for International Markets, Speciality Laminates, Snack-Mixes etc. Increased visibility of the brand in the market by adopting efficient medium of product litterateurs, folders, leaflets, new launch communications, samples, product galleries at dealers premises, stand alone product galleries, gifts, festive-occasional activities and communications. Merino is a world leader in Laminates industry and also owns a ready to cook food brand Vegit.

Joined Evolve Brands as Assistant Manager and got promoted as Deputy Manager. The main reason to join Evolve was entirely to increase the exposure with brands and customers. Evolve helped me to learn new age marketing and I got exposure of working with brands like Kirloskar Pumps, Sleepwell, Greenlam and Norton Antivirus.My role was to manage the loyalty programs with timely reporting, data crunching, reports generation, development of promotional material, development of communication (using brochures, E mailers & SMS etc.), presentations, reviews, new strategies, new schemes, seasonal promotions, gifts & give-away management, generating new ideas to keep customers happy and engaged.

I got campus placed to SBL Homeopathy as Management Trainee - Marketing and got promoted to Marketing Officer. During my tenure with SBL, I got special increments every year.Homeopathy being the most unorganised market, my key area was to set-up a complete Marketing and Branding system in the organisation. I started the whole process from scratch and developed the complete marketing set-up for the brand.Some of the key achievements were:  Streamlining the complete marketing process by adopting all modern marketing tools. Development of budget linked annual operating plan. Introduction of several new promotional tools in the market like Leaflet Dispensers of Retailers, Plastic 3D Posters for Doctors, Prescriptions Pads, Decease specific brochures, users specific communications, clinical trials etc. Arranged and organized several umbrella meets for doctors, knowledge seminars, free check-up camps. Organized Trade shows for brands at various platforms including annual AAYUSH exhibition in ITPO. Developed dedicated CRM cell, first of its kind if Homeopathic industry to provide free telephonic consultation to Patients as well as being in touch with Dealers and Retailers. Developed and managed customer centric communication within the organization. Managing more than 27000+ doctors and 1000+ Direct Dealers. Launched several successful products like B-Trim and coordinate specialized marketing campaign for launching Homeopathic products in OTC segment.  Efficiently managed planning, production and distribution of promotional material and samples for all markets pan India. Launched and implemented Sales Force Automation Software (MR Reporting) first time in Homeopathy Industry. SBL is Asia's largest homeopathic manufacturing organisation with technical collaborating with Boiron, France. It has a large range of Homeopathic, OTC and Herbal products.