• Manages channel distribution and big-box retail business of Nanak Brand across North America. Some of the retailers including Wal-Mart, Costco, Loblaw, Sobeys, Sysco, U.S Foods, etc.• Oversee multi-million dollar budgets supporting North America GTM strategy and optimizing advertising sources.• Collaborate with the leadership team for annual business planning and strategies • Coaching and mentoring team members to drive results and develop them for future roles. • Manages new packaging design concepts to execution. • Launch of Emerge Brand ( Plant-based food product) in Canada and USA• Lead role in the development of new product offerings requiring coordination with outside vendors, presentation, and sales training.• Designed and created marketing collateral for sales, trade shows, and company executives.• Analyzed market trends and worked on market research for quantitative and qualitative studies including AC Nielsen. • Promoted company's products, integrated marketing programs, and digital advertising.

Worked as a product expert in Cell Shop department and trained to manage floor to work towards becoming the sales manager.• Provided personalized service and exceptional level of expertise for customers (Best in Class)• Utilized “GUEST” approach to make right recommendation to customers and meet their needs• Leveraged consultative approach to generate new business, developed marketing strategy, and created consistent methods across internal sales force which increased YOY profit.• Coached other PEs by conducting regular Cell shop meetings, and trained Cellular PEs• Worked as a floor sales manager to drive sales and prevent fraud & shrink• Secured No.1 position in sales across all Future Shop stores in Canada in Q3 and Q4 2011-12• Selected for the “Future Leader Program” within 3 months of joining

Led 20 man team managing sales, product development, design, IT and marketing for a $5 million business unit including new store launches, execution of quarterly media plan, media buying, creating marketing collaterals for retail stores and events• Drove $1.5 million increase in revenue in 2010.• Reversed declining sales on accessories, boosting incremental revenue by 12% in 2010-2011.• Acquired new business through non-conventional markets such as Board of Trade, Chamber of Commerce.• Improved customer satisfaction score from 68% to 88% by introducing customers for life, techniques and training.

Managed marketing portfolio of 6 magazines including international titles Cosmopolitan, Harper's Bazaar, Good Housekeeping and Prevention• Built brand by working closely with internal and external team like advertising, editorial, agencies and creative team to establish and communicate brand message.• Project & Event Management Trade Show – 3-day Good Housekeeping Show 2009 exhibition of Good Housekeeping Magazine content in the form of workshops, flea markets, chat shows.• Launched Harper's Bazaar India Magazine (29th edition, worldwide)• Built strong brand presence in electronic media, collaborating with news and lifestyle channels to record and telecast the cover shoots of HB India.

Designed and promoted product using various media channels including print, radio and TV commercials; covered 70% of target market.• Started new venture of online business by designing of Wireless World's Ecommerce website.• Led cross-border teams of 8 to manage online portal, website updates, social marketing.• Performed SEO for website through online advertising (Google Ad words, Overture, Content optimisation, one way, two way and three way linking, directory submissions).• Created A/B testing campaigns. Analyzed data to improve site and increase user return rate.