9+ years of experience in growth and performance marketing. Previously worked as growth marketer at Shiprocket handling growth for new product launches and scaling technology products across existing seller base and new geographies.- Successfully grew Shiprocket's mobile app from 17K to 2M installs, ran UAC, ACE campaigns, worked on ASO to improve category rankings, and keyword rankings for a better organic share.- Lead content marketing, grew organic traffic share of blogs from 5% to 25% of total monthly traffic.- Launched Shiprocket Fulfillment, scaled to 200+ paying SMBs.- Scaled and optimized Shiprocket app to be listed under Shopify's curated list of "Top Shipping Apps"- Instrumental in growing Shiprocket Engage to ~$1.3M ARR.- Setted up first-party cookie collection and attribution by closely working with engineering and product teams.- Lead marketing automation for increasing Signup to First Transaction conversions, and cross-sell/upsell features for product adoption.----------------------------------------------------Worked at Instahyre as a Growth Marketing Manager- Independent marketer leading recruiter acquisition, content/branding initiatives- Ran successful ABM campaigns to acquire Microsoft, Cvent, Arista Networks, Adobe and recruitment teams from notable enterprise tech companies.- Successfully executed #JoinTheHiringRevolution and #CoffeWithHR campaigns - Ran LinkedIn Sponsored ads for brand awareness and user acquisition.- Worked on SEO to improve organic traffic share.- Generated 50+ MQLs MoM.