Puneet Bhatia Email & Phone Number

Mumbai, Maharashtra, India

* Brand endorsements and branded content * Client Servicing * Marketing and Brand Consultancy * Brand experience and events* Data Processing* Digital Marketing* B2B and B2C Marketing* Operations Management* Strategic Management* Strategic Alliances/ Tie ups, Barters/ Sponsorships* Brand Alliances & Sponsorship* Brand positioning and restructuring* Social Media Marketing* Events & Brand experience

Mumbai Area, India

A 3 month project- Activation for Star Plus (sponsor) of the yearly cricket tournament - Indian Premier League 2018 (IPL)- Brand experience and event management- Direct marketing and vendor management- Creative conceptualisation and execution of cross department branding and contests

Mumbai Area, India

• Developing and implementing effective ATL marketing plans for all the four brands: JACK&JONES, VERO MODA, ONLY and PIECES• Strategic Tie ups and Brand alliances• Agency briefing & coordination to create brand collaterals and marketing materials for outdoor, media and in-store communication, seasonal look-books etc.• Planning and Execution of Pan India BTL Marketing Campaigns and Events• Managing performance of vendors to ensure meeting of service, cost, delivery, and quality norms• Social media content monitoring on brand’s Facebook and other social media pagesKey Activities: • Music Festival Alliances: Worked on the JACK&JONES partnership with NH7 Weekender in Pune and Bangalore, sponsoring international artists such as Above & Beyond, Armin Van Beurren etc.• SUPER SATURDAY: Marketing of the biggest PAN India FLAT 60% OFF SALE• ALL STARR JAMM: Planning, marketing and execution of this monthly musical property at the JACK&JONES, Mumbai and Bangalore stores• Denimize the world: Managed ATL promotion, video shoot and PAN India on-ground activation of this yearly denim property for the brand ONLY• ICICI Bank Alliance: Pan India tie up for discounts using ICICI debit/credit cards

Mumbai Area, India

• Developing PAN India marketing plans (ATL & BTL) with focus on BTL and other promotional activities including properties like Mahabachat Sale, Sabse Saste 5 Din, The Great Big Bazaar Exchange & various such national as well as regional connect campaigns• Creating briefs for zonal offices to ensure timely revert on deliverables whilst adherence to the brand guidelines, campaign objective & constraints• Evaluation and Tracking of the customer connect programs and drafting and presenting a learning board for further reference• Planning and tracking BTL Budgets for Zonal Offices• Content development and monitoring of the Social media pages of Big Bazaar on Facebook and Twitter • Alliance tie ups, barters, contests, gifting and ticket size promotionsKey Activities: • Movie Alliances: Executed the Big Bazaar contest tie ups with movies like Agneepath and Jodi Breakers• Festival Alliances: Executed the Big Bazaar tie up with Grand Kerala Shopping Festival 2012 • Channel Alliances: Nick(Viacom 18) Spongebob Squarepants merchandise tie up with Big Bazaar• Future Bytes: Anchored the in house training and infotainment video series• Big Bazaar Tata Indigo Tie up: Voice over artist for the audio campaigns played across all India Big Bazaar Stores

Mumbai

Advertising & Market Research

Masters Of Management Studies (M.M.S.), Marketing

Activities and Societies: METCOMBAT (Debate) Finalist. Winner of intercollege debate @ IMCOST Anchor/Emcee/Compere for various events held.

Pgcam & Pr, Advertising And Public Relations

B.E., Information Technology

Activities and Societies: An Active member of the NSS(National Service Scheme) and undertook various soical service activties @ Bhiwandi.

H.S.C. (Science), Vocational Computer Science

Activities and Societies: Vice Captain

S.S.C., English

Activities and Societies: Was elected as the Head Boy of the school in STD. 10Head Boy