Director Of Digital Marketing
Alameda, California, Us
Responsible for generating demand and revenue from marketing programs, which includes defining content strategies, online advertising, SEO, SEM, developing content, creating web pages, and driving product awareness among internal/external users.• Created and executed content marketing programs aimed at increasing B2B qualified leads and bumped up the acceptance rate to 80%• Collaborated closely with executive management teams and business operation group on marketing/technical content strategies• Led and driven both inbound and outbound marketing efforts, including email marketing, social media posting, magazine ads, kiosk artworks, promotional campaigns, and showcase/tutorial videos• Developed 250+ marketing collaterals, including blogs, data sheets, case studies, white papers, info sheets, eBooks, infographics, and more – increased monthly sales qualified leads from 12 to 200• Led an offshore team in India to support marketing efforts and technical documentation• Head of website management – Responsible for core functioning of the different parts of the website from marketing pages to forum posts to technical documentation – more than 1800 web pages• Led various aspects of marketing activities, which includes landing pages, banners, web analytics (Google Tag Manager and Google Analytics), SEM (Google Adwords), and social media (Twitter, Facebook, LinkedIn, and YouTube) • Led search engine optimization (Ahrefs) activities, including meta parameters, domain ranking, page ranking, page speed, keywords analysis, mobile-friendly pages, and more • Guided UX optimization in Liquid UI for iOS and Liquid UI for Android, which supports hundreds of SAP transactions