Founder of Heigh10, a contemporary digital agency with expertise in driving relevance for clients and delivering impactful business results.Our specialties are: Digital Strategy - We handcraft strategies that are specific to your audience.Branding - We make your business look good and consistent.UI/UX Design - We design experiences and interfaces for engagement and conversion.Development - We code engaging and interactive websites Digital Marketing - We put your business in front of the right audience at the right time.Marketing Materials - We create high-impact contents to support your growth efforts.

Responsible for generating demand and revenue from marketing programs, which includes defining content strategies, online advertising, SEO, SEM, developing content, creating web pages, and driving product awareness among internal/external users.• Created and executed content marketing programs aimed at increasing B2B qualified leads and bumped up the acceptance rate to 80%• Collaborated closely with executive management teams and business operation group on marketing/technical content strategies• Led and driven both inbound and outbound marketing efforts, including email marketing, social media posting, magazine ads, kiosk artworks, promotional campaigns, and showcase/tutorial videos• Developed 250+ marketing collaterals, including blogs, data sheets, case studies, white papers, info sheets, eBooks, infographics, and more – increased monthly sales qualified leads from 12 to 200• Led an offshore team in India to support marketing efforts and technical documentation• Head of website management – Responsible for core functioning of the different parts of the website from marketing pages to forum posts to technical documentation – more than 1800 web pages• Led various aspects of marketing activities, which includes landing pages, banners, web analytics (Google Tag Manager and Google Analytics), SEM (Google Adwords), and social media (Twitter, Facebook, LinkedIn, and YouTube) • Led search engine optimization (Ahrefs) activities, including meta parameters, domain ranking, page ranking, page speed, keywords analysis, mobile-friendly pages, and more • Guided UX optimization in Liquid UI for iOS and Liquid UI for Android, which supports hundreds of SAP transactions

• Head of website management: o Responsible for the operation and coding for 20+ websites hosted by Certified Ad Services o The hosted websites include renowned grocery stores like Dehoff’s Key Markets, Lunardi's Markets, Pioneer Super Markets, etc. and local brands such as Tailwaggers Fresno, WeatherTec, etc. o Managed web servers and related services such as IIS 6, IIS 7, Apache, Virtual SMTP, FTP, and DNS for the hosted websites• Coordinated closely with VP, Sales, Customers, and Designers on marketing strategies• Led both inbound and outbound marketing efforts, including email marketing, creating personalized URL/generic URL, and analyzing performance metrics• Created marketing programs to collect and analyze monthly website data (Google Analytics and Piwik) along with monitoring the latest web trends• Led internal product management between marketing and sales teams to drive web-to-print storefronts and retail portals• Database administration - Managed and programmed Cumulus (an in-house image server that stores 50K+ images), MySQL, and SQL Server database applications• Maintained FontAgent Pro, an in-house font server that stores approximately 2300 fonts• Created an in-house PDF Server, an application that converts Adobe InDesign documents into PDF files on-the-fly (using JavaScript and Adobe PDF Presets)• Created an in-house PDF Rasterizer, an application that flattens or rasterizes PDF file on-the-fly (using JavaScript and Adobe PDF Presets)

• Created marketing programs to generate personalized URL/generic URL and web statistics for different CSUF websites using Sawmill • Configured web server and directory server including Apache and LDAP• Website Management - Maintained websites and set up their IP addresses along with hostnames• Database Administration - Edited MySQL and Oracle table entries • Recovered files using IBM Tivoli Storage Manager software• Developed Perl script for managing user accounts • Created shell accounts for users and controlled their access on machine based on user types• Troubleshoot IT log, maintained hardware/software inventories, and provided purchasing support• Hands-on experience with the physically mounting server, blade, swapping disks, and replacing faulty parts