Professional with over 14 years of extensive & Qualitative experience in strategic planning , Founding Member of Jabong.com, business development, commercial operations , sourcing , Buying and Merchandising, category Management /brand Management /Business HeadStrategic Planner with expertise in managing sourcing operations and implementing strategies towards enhancing market penetration , business volumes and growth.Proficient of analysing market trends to provide critical inputs for business development initiatives and formulation of selling and marketing strategies.Part of core management with successful and effective handling of Sourcing, Buying, Merchandising and e-Retail Operation. Expertise in devising the complete business strategy to set up sourcing, planning, buying, category mix, price matrix, and brand mix for any format of retail to align with financial objectives of the company and to support new business initiatives at corporate level* Managing, monitoring and meeting the expectations of evolving consumer by continuous development and upgrade of brand mix and improvisation of private label* Extensive hands on experience with a vast network of local and international manufacturers, suppliers and service providers, Handling direct Import their documentation and procedure.*Managing operations, formulating strategies, implementing & monitoring day to day buying and Merchandise procedures and practices* Identifying assignable and actionable initiatives at retail through close analysis of MIS* Consistently raising the retail standard by continuous review of operational practices, identifying challenges and areas of improvement, and advising on system and process changes

Founding Member and Heading Team of Business Planning, Brand Relationship, New Business Development, Merchandise and Buying activities.

Responsible to plan Product and Merchandise for India and Asia Pacific operations.Introduced Brand Aokang to the organised Indian retail chain in India.

Responsible for Business Development,Channel sales, Distribution Operation, Product development and Handled almost 200 known shoes Factories.

Responsible for Business Development, Product development as per customer requirement, order execution, Product Costing, Headed Special Project based on Six sigma to save leather consumption, Part of Gore-tex certification project, Closely associated with brand like Filanto,Geox,Prada,Lloyd,Bugatti.