• Currently supporting creation of consumer student - centric content to be used across our digital platforms as a lead guiding students

• Led the management of our social media channels, resulting in a notable 43% increase in engagement rates. Developed and executed a strategic recruitment campaign that effectively attracted first year students.• Organised Pune's biggest slam poetry event, " Reverse " which provided a meaningful platform for personal expression and community connection. Guided and mentored a team of 18 Juniors through the planning and execution process, ensuring a successful and impactful event.• Served as Lead Design Head for the yearly campus magazine "Srijna" bringing recognition and attention to our magazine around Pune.

• Currently directing the development and execution of design strategies to enhance and scale visual content across our digital platforms

• Led the design and content teams for the Alumni Meet, an event aimed at welcoming alumni and fostering connections between them and current students.• Played a key role in planning and executing the event, ensuring seamless communication and engagement between alumni and students.• Organized and conducted "Career Carnival", an event tailored for first-year students, where mock interviews were held to provide them with firsthand experience of future professional challenges.• Designed and managed posts for the AIT's social media handles, successfully helping my college showcase its achievements, enhanceing its online presence, and gaining recognition in process.

• Leading the review and implementation of strategies to fully operationalize and scaleing social content launches across key social media platforms for GDXR

• Led a team of 4 content writers, resulting in a 20% increase in content output and a 25% boost in social media engagement during my tenure.• Conducted GENESIS, the first 24-hour game development hackathon at our college, attracting 30 teams from colleges across Pune.• Played a key role in securing sponsorships for the event, contributing to its success and enhancing the club's visibility by 25% within the game development community.

• Managing content creation (white papers, survey reports, case studies, event videos, product explainer videos etc) for lead nurturing.• Working closely with marketing, product and client servicing teams for POS branding, product-market fit and client onboarding.• Managing SAAS sales (Shoes Retailer and Fashion Line) for SMEs.• Managing web traffic campaigns for SEM content publishers across verticals.

• Directed 3 key B2C accounts across e-commerce and social media ecosystems, driving performance and maximizing brand impact.• Tracked lead generation and conversion metrics.• Created sales and client/user onboarding collateral for the sales team to increase product adoption.

• Assisted in media relations, including research, pitching content, and monitoring placements, leading to a 30percent increase in media coverage. Developed educational video content that reached over 12 millionsubscribers, significantly raising mental health awareness.• Created impactful content that helped viewers overcome challenges, with an average of 50,000 shares per video, and fostered a supportive online community focused on mental well-being, increasing engagement by 40 percent.

• Identified optimal Go-To-Market strategies and promotional schemes by bench marking against competingcompanies.• Analyzed brand activities during global events and translated insights into engaging social media posts.• Conducted in-depth analyses of 10 marketing case studies to gain a comprehensive understanding of global marketing strategies.