Punit Kumar Email & Phone Number

Pune, MH, IN

Pune, Maharashtra, India

• Currently supporting creation of consumer student - centric content to be used across our digital platforms as a lead guiding students

• Led the management of our social media channels, resulting in a notable 43% increase in engagement rates. Developed and executed a strategic recruitment campaign that effectively attracted first year students.
• Organised Pune's biggest slam poetry event, " Reverse " which provided a meaningful platform for personal expression and community connection. Guided and mentored a team of 18 Juniors through the planning and execution.
• Served as Lead Design Head for the yearly campus magazine "Srijna" bringing recognition and attention to our magazine around Pune.

• Currently directing the development and execution of design strategies to enhance and scale visual content across our digital platforms

• Led the design and content teams for the Alumni Meet, an event aimed at welcoming alumni and fostering connections between them and current students.
• Played a key role in planning and executing the event, ensuring seamless communication and engagement between alumni and students.
• Organized and conducted "Career Carnival", an event tailored for first-year students, where mock interviews were held to provide them with firsthand experience of future professional challenges.
• Designed and managed posts for the AIT's social media handles, successfully helping my college showcase its achievements, enhanceing its online presence, and gaining recognition in process.

• Leading the review and implementation of strategies to fully operationalize and scaleing social content launches across key social media platforms for GDXR

• Led a team of 4 content writers, resulting in a 20% increase in content output and a 25% boost in social media engagement during my tenure.
• Conducted GENESIS, the first 24-hour game development hackathon at our college, attracting 30 teams from colleges across Pune.
• Played a key role in securing sponsorships for the event, contributing to its success and enhancing the club's visibility by 25% within the game development community.

Mumbai, Maharashtra, India

• Managing content creation (white papers, survey reports, case studies, event videos, product explainer videos etc) for lead nurturing.
• Working closely with marketing, product and client servicing teams for POS branding, product-market fit and client onboarding.
• Managing SAAS sales (Shoes Retailer and Fashion Line) for SMEs.
• Managing web traffic campaigns for SEM content publishers across verticals.

• Directed 3 key B2C accounts across e-commerce and social media ecosystems, driving performance and maximizing brand impact.
• Tracked lead generation and conversion metrics.
• Created sales and client/user onboarding collateral for the sales team to increase product adoption.

• Assisted in media relations, including research, pitching content, and monitoring placements, leading to a 30percent increase in media coverage. Developed educational video content that reached over 12.
• Created impactful content that helped viewers overcome challenges, with an average of 50,000 shares per video, and fostered a supportive online community focused on mental well-being, increasing engagement by 40 percent.

• Identified optimal Go-To-Market strategies and promotional schemes by bench marking against competingcompanies.
• Analyzed brand activities during global events and translated insights into engaging social media posts.
• Conducted in-depth analyses of 10 marketing case studies to gain a comprehensive understanding of global marketing strategies.