I have been a business growth leader & brand builder, customer-centric digital marketing, programmatic, growth performance marketing and ecommerce Practitioner / Manager /Director on the "do side" of things for 16 years, most of them on a digital-first approach.My recent assignments have included developing rock star marketing and digital teams, implementing marketing technology & analytics, building ecommerce brands, spearheading growth & retention marketing innovation, and fostering a data-driven culture in the organization.Experienced in driving growth for B2C, C2B, C2C, C2B2C, B2B and D2C business models.I have experience in starting up businesses from 0 to 1, managed growth from 1 to 10 to 100, built brand visibility, improved performance and profitability for diverse brands ranging from start ups to large reputed organizations in fashion retail, e-commerce, group buying/deals, travel, SaaS, health, classified, autos and internet sector.**Recognized as one of India’s Top 100 CX Leaders 2023 by World CX Summit.**Specialities: brand development, go-to-market, business growth, digital transformation, marketing leadership, marketing strategy, branding, Performance Marketing, Digital Marketing, Growth, P&L, Digital Business, Media Planning, Media Buying, Google Analytics, Google Adwords, Search Engine Optimization (SEO), Search Engine Marketing (SEM), PPC Management, Small Business SEO, Social Media, Online Reputation Management, Market Research, E-mail Marketing, Google Maps, Online Branding, Internet Marketing, Affiliate Marketing, Digital Media, Display Ads, customer acquisition, conversion Optimization, shopping cart Optimization, CRM, DoubleClick Ad Server, martech, CX, marketing technology, speaker, customer experience, CX, CMO, chief marketing officer, head of digital, marketing head, ORM, PR, TV advertising, offline media, programmatic, growth marketing, chief growth officer, startup advisor, growth advisor, startup consultant, independent director, independent consultant, growth advisor.