- Managing the marketing and investor awareness initiatives for the mutual fund industry body- Currently, managing the successful 'Mutual Funds Sahi Hai' campaign- Leading the PR efforts of the industry body

DHFL Pramerica Asset Managers is a 50:50 joint venture of the US based financial giant Prudential Financial, Inc. and DHFL, one of India’s largest home finance providerKey Performance Areas• Responsible for managing the complete digital ecosystem including website, mobile app, social media channels and online campaigns• Setting up digital channels for customer acquisition, promoting migration from high cost brick & mortar channels to low cost internet & mobile platforms• Responsible for initiating third party tie-ups to source new customers• Creating complete brand identity for the brand - a relatively new entrant in the industry• Developing the marketing strategy & execution for new product launches for retail, institutional and HNI clients• Plan and execute below-the-line activities to support channel partners and sales team• Managing rewards & recognition programs for business teams and channel partnersNotable Contributions • Developed the website with online transaction facility• Developed mobile application with transaction capabilities• Developed the brand identity, brand strategy and communication • Successfully managed PR for launch of the company and its products• Managed launch of over 14 products across the retail, institutional and HNI space

ICICI Bank is India's largest and fastest growing private bank.Key Performance Areas• Creating and maintaining brand identity for the Bank across the country• Responsible for both 'Above the Line' and 'Below the Line' activities• Managing alliances for co-branded promotion & lead generation campaigns• Managing relationship program for Top 300 SME Clients across the country• Identification & participation in relevant third party exhibitions and trade fairs• Overseeing the creative and production process for collaterals and videos• Driving Rewards & Recognition programs for business teams and channel partners• Managing PR for marketing campaigns• Managing vendors spread across the countryNotable Contributions • Key member of the team that has won: o 1 Bronze Award at MAA Globes 2009 o 1 Gold Award & 2 Certificates of Merit at PMAA Awards 2009 o 2 awards at the WOW Event and Experiential Awards 2009 o 3 ICICI Group Marketing Excellence Awards o 2 RMAAI Awards (Rural Marketing Agencies Association of India)• Initiated and executed marketing alliances saving Rs. 2 Mn for the Bank• Ran a lead generation campaign on CBNC and CNBC Awaaz along with a pan-country print campaign which led to Rs.1200 Mn worth of leads• Successfully carried out marketing activities for 40 new branches in a span of 3 months• Organised 200 Customer Meets in a span of 5 months touching over 10,000 traders

• Single point interface between Customer Service, Back Office, Sales, Operations and clients• Relationship management with clients for generating avenues for additional business• Overseeing implementation of strategic projects across the country• Assisting the Managing Director in business analysis & areas of new business developmentNotable Contributions Corporate Projects, Maersk Logistics, Mumbai Feb’05-Apr’05• Developed and implemented a Pan Country Business Reporting Tool• Organised a Customer Feedback Survey carried out by A C Nielsen• Successfully chalked out action plan for feedback received from Customer SurveySales, E-Commerce & Service Delivery, Cochin May’04-Jan’05 • Involved in implementing E-Commerce across South West India• Handling sales of shipping solutions in CochinCustomer Service (Africa & Asia) and Service Delivery, Mumbai Jun’03-May’04• Rendered effective service to key clients• Maintained effective co-ordination between Back Office, Sales, Operations and Clients• Successfully managed implementation of E-Commerce across 6 branches of West India

2 month summer project with Kale Consultants Ltd., Mumbai for identifying business opportunities for the KCL Airlines Division in Asia Pacific.Developed a profile of all airlines in the region as well as studied the Passenger Revenue Accounting Systems in the Airlines. Used financial & non-financial data to estimate future growth of the Airlines to enable the company to target growing Airlines.

• Handled sales of Paint Drier products with a team of 2 Sales Trainees• Distinction of achieving 122% of sales targets• Instrumental in creating a new customer base worth Rs. 2 Lakhs/ month• Key clients included Asian Paints and Nerolac Paints