Punitha Kumar Email & Phone Number

Woodley, GB

Reading, England, United Kingdom

• MarCom Responsibility & Tasks:
• Develop and manage a comprehensive marketing content calendar.
• Craft engaging copy for email campaigns, social media posts, and blog articles.
• Contribute to brainstorming sessions and collaborate on script development for video projects.
• Review and proofread content produced by external freelancers, such as PR agencies or web copywriters.Administrative Responsibility & Tasks:
• Conduct research to support various projects.

Copenhagen, Capital Region, Denmark

• Responsibility & Tasks
• Drove all marketing and communication initiatives for the Nordics-India Startup Summit 2024.
• Strategic Content Creation: Developed impactful newsletters and presentation materials targeting key stakeholders such as policymakers, foundations, corporations, and start-ups.
• Visual Conceptualization: Collaborated with research volunteers and TechBBQ leadership to visually articulate innovative business concepts and start-up ecosystems.
• Team Collaboration: Worked closely with the TechBBQ core marketing team, ensuring alignment with established guidelines.

Copenhagen, Capital Region, Denmark

• Responsibility & Tasks
• Curated news from local and international media on healthcare in Denmark.
• Translated and rewrote local and international news about healthcare in Denmark.
• Proofread Danish to English healthcare news for clarity and comprehension, consistency and ensured stories adhere to the weekly newsletter's house style.
• Wrote headers and crossheads for healthcare segment stories.

• Responsibility & Tasks
• Proofread all daily English news and business articles for clarity and comprehension, consistency and style. This also includes writing headlines, standfirsts, crossheads, photo captions and SEO tags.
• Ensured articles adhere to the online portal’s house style.

Petaling Jaya, Selangor, Malaysia

• Responsibility & TasksTo manage junior writers, lead campaigns for product promotions, launches and brand awareness. Communication lead for change management.
• Managed 5 content writers by providing content direction for brand materials.
• Coordinated communication assets for health (Nutrilite) and energy drink (XS) brands for both internal staff communications and external consumer communications.
• Worked with marketing, digital communications and corporate affairs departments to plan and execute brand communications for the calendar year.
• Wrote and edited internal speeches & presentations for top Amway leaders.
• Wrote, edited and assisted in the company’s annual reports.

Petaling Jaya

• Responsibility & TasksBrought in as a brand editor for all internal and external communications (text and video) related to the health brand portfolio at Amway. Managed content for all product promotions and launches.
• Led marketing and promotional campaign materials for all health brand categories leading to a 19% improvement in Q3 2019 sales figures as well as overall health and product awareness in the areas of Gut Health, Fitness.
• Devised and created succinct and punchy WhatsApp, e-mail and SMS announcements (adapting content based on the type of message) targeted to younger audience directly resulting in a 28% improvement of sales figures for.

Kuala Lumpur, Malaysia

• Responsibility & TasksEditor for monthly health magazine, Natural Health.
• Created content calendars, wrote health articles based on trending health topics, interviewed healthcare experts.
• Liaised with PR and health departments in getting the latest news. Wrote advertorials, expert interviews and emerging health stories.

Kuala Lumpur, Malaysia

• Responsibility & TasksLed content creation for agency’s clients such as B.Braun, Palmer’s and Malaysia Airports.
• Wrote, edited, planned page layouts and sourced images for Malaysia Airports' bi-monthly travel and lifestyle magazine, Convergence: Convergence by Malaysia Airports Holdings Berhad (MAHB)
• Liaised with PR companies in pushing out branded advertorials and content featuring brands like Pandora, Nars and Lush.

Kuala Lumpur, Malaysia

• Wrote news articles and features under the byline: Punitha Kumar
• Edited page layouts and took pictures for the media house.
• Assisted the graphic and design department when diagrams or charts were required to accompany articles.

Master’S Degree, Magazine Journalism

Bachelor’S Degree, English Language And Literature

High School