MarCom Responsibility & Tasks:• Develop and manage a comprehensive marketing content calendar.• Craft engaging copy for email campaigns, social media posts, and blog articles.• Contribute to brainstorming sessions and collaborate on script development for video projects.• Review and proofread content produced by external freelancers, such as PR agencies or web copywriters.Administrative Responsibility & Tasks:• Conduct research to support various projects.• Set up and manage projects within internal systems.• Cross-reference project expenses and ensure all records are accurate and up-to-date.• Forward finalised project details to finance for invoicing purposes.• Help organise and declutter the stockroom, including handling the disposal of unneeded stock.

Responsibility & Tasks• Drove all marketing and communication initiatives for the Nordics-India Startup Summit 2024. • Strategic Content Creation: Developed impactful newsletters and presentation materials targeting key stakeholders such as policymakers, foundations, corporations, and start-ups.• Visual Conceptualization: Collaborated with research volunteers and TechBBQ leadership to visually articulate innovative business concepts and start-up ecosystems.• Team Collaboration: Worked closely with the TechBBQ core marketing team, ensuring alignment with established guidelines.

Responsibility & Tasks• Curated news from local and international media on healthcare in Denmark.• Translated and rewrote local and international news about healthcare in Denmark.• Proofread Danish to English healthcare news for clarity and comprehension, consistency and ensured stories adhere to the weekly newsletter's house style.• Wrote headers and crossheads for healthcare segment stories.

Responsibility & Tasks• Proofread all daily English news and business articles for clarity and comprehension, consistency and style. This also includes writing headlines, standfirsts, crossheads, photo captions and SEO tags.• Ensured articles adhere to the online portal’s house style.

Responsibility & TasksTo manage junior writers, lead campaigns for product promotions, launches and brand awareness. Communication lead for change management.• Managed 5 content writers by providing content direction for brand materials.• Coordinated communication assets for health (Nutrilite) and energy drink (XS) brands for both internal staff communications and external consumer communications.• Worked with marketing, digital communications and corporate affairs departments to plan and execute brand communications for the calendar year.• Wrote and edited internal speeches & presentations for top Amway leaders.• Wrote, edited and assisted in the company’s annual reports. • Developed and updated key digital communication platforms for Amway brands.• Wrote and edited SEO-driven brand communication materials.• Created promotion and product launch materials for email, WhatsApp, Telegram and SMS blasts to consumers. • Communication lead for SAP Hybris project launched in Q4 2020 focusing on corporate change management. Achievements• Drove the adoption of a more collaborative work environment with the use of Microsoft 365 across the marketing business unit compared to mostly using only email; by running a training day showcasing the benefits of online, live collaboration to improve the efficiency of the marketing team.• Popularized the use of Conductor Searchlight and HootSuite Marketing across the content team to optimize for SEO, drive readership and improve clickthrough rates on Amway’s social media platforms.• Worked with the Application teams in the IT function to test and deploy ContentStack as the primary content management system (CMS) for Amway. • Created and ran internal training for other team members on how to use ContentStack.

Responsibility & TasksBrought in as a brand editor for all internal and external communications (text and video) related to the health brand portfolio at Amway. Managed content for all product promotions and launches across both print and digital platforms. Achievements• Led marketing and promotional campaign materials for all health brand categories leading to a 19% improvement in Q3 2019 sales figures as well as overall health and product awareness in the areas of Gut Health, Fitness and Health Supplements. • Devised and created succinct and punchy WhatsApp, e-mail and SMS announcements (adapting content based on the type of message) targeted to younger audience directly resulting in a 28% improvement of sales figures for over 5 different product SKUs across various brands in Q2 2020.

Responsibility & TasksEditor for monthly health magazine, Natural Health.• Created content calendars, wrote health articles based on trending health topics, interviewed healthcare experts.• Liaised with PR and health departments in getting the latest news. Wrote advertorials, expert interviews and emerging health stories.

Responsibility & TasksLed content creation for agency’s clients such as B.Braun, Palmer’s and Malaysia Airports.• Wrote, edited, planned page layouts and sourced images for Malaysia Airports' bi-monthly travel and lifestyle magazine, Convergence: Convergence by Malaysia Airports Holdings Berhad (MAHB) • Liaised with PR companies in pushing out branded advertorials and content featuring brands like Pandora, Nars and Lush.

• Wrote news articles and features under the byline: Punitha Kumar • Edited page layouts and took pictures for the media house. • Assisted the graphic and design department when diagrams or charts were required to accompany articles.