Punit Shah Email & Phone Number

Boston, Ma, Us

Cambridge, Massachusetts, Us

Venture Coach for the 2024 SISP program, MIT students and alumni participating in Sandbox and international participants of the Explorer Program.

A growth agency that deploys founder-led growth pods to B2C/B2B SaaS companies scaling their GTM strategies - when our founders aren’t building their own ventures, they’re building yours.As Lead Entrepreneur in Residence, I’m responsible for recruiting and staffing fellow ex-founders on client engagements, improving the agencies’ growth marketing frameworks, ensuring consistency of product delivery, client services packaging and minimizing client churn.

I provide client CEO/CXO’s with mentorship & peer support while driving their growth & product strategies as a fractional CMO. I assist clients in executing product and pricing analysis, positioning workshops and UVP design, while directing growth pods comprised of marketing managers and creatives.

Boston, Masachusetts, Us

A venture lab for developing creative ideas tackling complex challenges in product development, branding + positioning, go-to-market, product-market-fit, growth marketing, development, analytics, early fundraising strategies, and building scalable teams.𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 • Managed $1M+ in ad budgets for B2C & B2B clients seeking acquisition goals within ROI parameters.• Head of digital at a multi-million-dollar boutique NYC Creative Agency where I structured the agency offering and managed the entire book of work for paid digital, and continued management of high priority clients.• Guided a non-profit leadership team through a rebranding and renewed presence for their focus on health & education for impoverished children.𝗣𝗿𝗼𝗱𝘂𝗰𝘁• Incubated new products and ventures, including a group dance learning platform called Pop Mela, a boardgame for The Calm Caterpillar that helps children with emotional development and a customer discovery and insights platform to assist companies in connecting with their target customers.𝗣𝗲𝗼𝗽𝗹𝗲• Coaching startup founders at various stages on fundraising, product and growth marketing strategy.

New York, Ny, Us

In 2021, I built Mabel & Main the first fine jeweler to exclusively serve plus size couples. Authentic diamond bridal styles, redesigned for the perfect fit and inspired look. I defined the brand identity & positioning, the initial merchandising strategy with the jewelry crafters, built out the ecommerce platform & related integrations, and executed the go-to-market strategy to reach our target audience.𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴• Built founding strategy and zero-to-one launch of a new consumer brand for an underserved niche.• Defined the brand identity, positioning, go-to-market strategy (organic, paid & influencer), communications calendar & marketing automations to establish a scalable growth funnel.𝗣𝗿𝗼𝗱𝘂𝗰𝘁• Designed the product catalog & merchandising strategy through direct collaboration with jewelry crafting team.• Built out an ecommerce platform, integrations, and technical marketing configurations to support new revenue goals. 𝗣𝗲𝗼𝗽𝗹𝗲• Recruited, trained, and enabled key contributors across product and marketing to drive the launch and operations of the new brand.

New York, Ny, Us

As Partner & CMO, I held P&L level responsibility & grew the company to seven figures in ARR by directing the marketing and technology strategy, teams and execution frameworks.My Trio Rings provides it’s customers with an affordable alternative to overpriced brand name retailers of diamond wedding rings. We combine four generations of diamond and jewelry expertise with the power of eCommerce to provide affordable diamond jewelry to the everyday hardworking American couple. 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴• Generated $25M+ in revenue while establishing the company as the authority in diamond wedding ring sets, serving tens of thousands of couples worldwide.• Managed multi-channel customer acquisition strategy spanning Organic, Paid, Email, SMS, PR, Social and Affiliate to drive an integrated marketing flywheel.• Implemented analytics frameworks that provided full-funnel transparency and disciplined acquisition efforts with strict ROI parameters. 𝗣𝗿𝗼𝗱𝘂𝗰𝘁• Drove $10M in revenue by building an eCommerce payment technology that offers customers payment flexibility.• Established the company as a leader and first-to-market for numerous products, including Same Sex wedding ring sets, hypoallergenic nickel free wedding rings and plus-size wedding rings.• Created proprietary augmented reality tool that enabled product visualization on hand through a PWA mobile technology.𝗣𝗲𝗼𝗽𝗹𝗲 • Hired & managed marketing team in NYC comprised of social media, content, graphic design, and digital marketing expertise. • Built out a development office in eastern Europe to support our growth, managing the front-end tech-stack and development roadmaps for the eCommerce platform, analytics tools & proprietary operations web applications.• Instituted agile workflows incorporating scrum, project management software and quarterly OKR frameworks to facilitate employee and company growth.

The Zazu Mornings smartphone application combined features of the familiar bed side alarm clock and voice technology to present users with personal information that helped them navigate their day. The technology integrated a user’s calendars, local weather, deals, personalized news, and custom content and presented it through a hands-free spoken audio stream or hands-on interactive experience. • Built and managed dynamic teams including founders, advisors, and operations• Managed multiple mobile and web technologies through entire product life cycles• Established partnerships for the technology with PepsiCo, Quaker, Samsung, Breville, Nuance and more• Won the 2010 PepsiCo10 program; finalists in 2010 MassChallenge and 2011 MITX Awards for Best Integration of Mobile• Presented the company at numerous conferences including DEMO, TechCrunch Disrupt, and Launch• Executed PR and social media strategies that led to strong social media presence; coverage in the NYTimes, WSJ, Yahoo, GigaOm, CNET, Xconomy, Venturebeat, and Mashable among many others

I took upon the leadership of this organization at time in which there were no more than 5 members and created a foundation for the organization and innovative programs that engage students in the exploration of Entrepreneurship and Leadership. • Spearheaded the creation of Husky Startup Challenge (HSC), a program that provides students an opportunity to take ideas from concept to prototype and beyond. • Successfully garnered support from university faculty and staff through monetary and in-kind resources to encourage student ventures• Created Entrepreneurs Immersion Program in which students were provided the opportunity work with local entrepreneurs and small businesses while being exposed to real world challenges faced by entrepreneurs.• Built and managed the executive board of the organization which was responsible for boosting membership and helping define an entrepreneurial community at the university. • The Entrepreneurs Club, and it's initiatives like the HIC and EIP, is now actively one of the largest student organizations on Northeastern University's campus and has been recognized as a leading Entrepreneurship Organization nation wide.

• Created an online portal between college students and suppliers of low-price international textbooks• Managed sales and marketing, inventory management, order fulfillment and customer support• Generated substantial revenue from book sales in just the first month and continued growth in sales for three years• Identified and implemented e-commerce strategies to improve profitability and growth potential

• Created an online platform for students to rate and browse co-op and internship experiences• Created a 950+ member user-driven community with over 550 co-op and internship ratings• Achieved concept validation and expansion of supporting team members

San Mateo, California, Us

• Sourced new companies as leads for potential investments and created Executive Summaries of prospective companies for presentation to Investment Professionals.• Participated in weekly partners meetings in which investment opportunities were evaluated; gained understanding of debt based Working Capital funding and its various pricing structures.• Worked with Investment Professionals for advanced Due Diligence requiring intensive analysis of a business’ processes, finances and management prior to funding. • Involved in all aspects of a deal life-cycle from Introduction to Returns Analysis and Deal Close on deals valued from $5 Million to $25 Million.

New York, Ny, Us

• Served as a point person for data integrity and system related issues for compliance departments within Merrill Lynch and Blackrock utilizing the Global Disclosure and Reporting System (GDRS) in the United States, U.K, Asia/Pacific Region, and Australia. • Liaised between Compliance and data vendors such as Bloomberg to resolve data discrepancies.• Worked with technology departments to ensure new and evolving financial business requirements were met.• Responsible for researching and resolving data and system limitation issues, the monitoring of system issues under investigation, as well as conducting weekly progress meetings to upper management.