What role can technology play in India's development? Can we build the next Microsoft or Google or Facebook from India? How will India leverage the power of Online to build inclusion, improve governance and power up growth over the next 10 years? How is the function of marketing changing with the exacting demands of fast growth businesses in India? My time is spent ideating on these thoughts, to try and develop new business models. The lines are blurring (offline-online, ATL-BTL, consumer-enterprise, demand-brand, global-local, sales-marketing-service) and it's an exciting time as we build towards the next level of growth in India. In my earlier avatars my teams have built business (led marketing for the largest software business in India covering Enterprise & Public Sector), launched new products (category leading CRM products at companies like Oracle-US, Siebel-US and Talisma-India), contributed towards policy making (served on the advisory board of the first Parliamentary Committee in India on National Information Infrastructure-1996 which led to the creation of Ministry of IT) and built the largest public engagement campaigns in India (JanLokPal in 2011). My internet journey started in India is 1996 with NIIT by adopting internet for education delivery and as a learning platform for its clients/consumers. My fascination for online continues- through 2011 where we used the power of social and online for Janlokpal movement or with octane.in, which actively spearheaded India's opt-in movement for multi-channel marketing and meaningful engagement.