A division of Godrej & Boyce Mfg Co Ltd, which manages the real estate assets of the parent company.Dec '19 to Mar '22: Real Estate Leasing1. Leasing of approximately 2.2 million sqft of commercial real estate assets in Mumbai, along with leasing of residential apartments to employees of select clients. 2. Managing Customer Relationships with existing clients3. Conceptualising new opportunities for existing assets4. Ensuring achievement of committed Revenue figures through timely collections from existing clients, renewals of agreements, and new transactions5. Closely coordinating with Operations teams and Property Managers to ensure round-the-clock seamless operationsApr'22 till date: Real Estate Development1. Monitoring the post pandemic growth and changes in real estate market, shift in buyers' expectations, emergence of new market segments2. Study of various opportunities for developing new real estate footprints in the existing real estate3. Discussing/ presenting the above to senior Stakeholders to map their expectations4. Developing suitable concepts for new development along with cross-functional team5. Validating internal study through commissioning of external mandate to leading property consulting firms6. Presenting the finalised business case proposal for approval7. Providing Market inputs on current scenario and future forecasts, along with new opportunities for quarterly, half-yearly and annual strategy presentations to BoD and senior Stakeholders

A research led company with its own range of nano-modified construction chemicals, offering high quality and cost effective solutions across various industries, such as fertilisers, chemicals, breweries and distilleries, sugar, paper, power, etc.1. Finalised marketing collaterals, website, case studies, presentation templates, introductory presentations2. Devised pricing strategy and discount structure for channel partners and institutional buyers3. Discussions with leading process, engineering and real estate companies for business development4. Discussions with potential channel partners5. Proposing customised solutions to clients for specific challenges/ failures, along with detailed methodology for application in new construction and repairs 6. Negotiations and finalising contracts

The company was part of the Enpar Group, which had investments in Real Estate in India and Middle East. Nancom Infra was a marketing company for construction chemicals, with plans to setup its own manufacturing for these products under a technological tie-up with a firm owning the Intellectual Property of the formulations.1. Identified target markets and key potential clients2. Selected the marketing agency and developed branding materials, marketing collaterals, packaging concepts, website, etc.3. Established the initial brand guidelines for all communications, collaterals and presentations4. Developed plans for setup of manufacturing unit, identified requirements for land, building and facilities/amenities5. Selected preferable locations considering upstream suppliers and downstream clients6. Selection of appropriate equipment along with their specifications and layout to achieve 1st 3-yearts sales targets7. Planning the automation of manufacturing processes to minimise human intervention8. Identified relevant ASTM and ISO tests under which products shall be tested and had the same carried out at reputed labs9. Kick started the business with supply contracts with a prestigious, luxury condominium project in Mumbai, for supply of water proofing chemicals and concrete protection solutions for terrace gardens.10. Added further contracts for repairs at prestigious commercial buildings in a leading commercial district of South Mumbai.

Worked with H Horizon Support and Services Private Ltd., a group company of Hirco Developments Pvt. Ltd.1. Responsible for leasing Commercial Offices, IT SEZ spaces and high street retail stores at their upcoming projects at Panvel, Mumbai and Oragadam, Chennai.2. Initiated discussions with various IT, ITeS, BPO organisations for office spaces3. Explored possibilities of campus layouts for select IT/ ITeS companies4. Initiated discussions with retail companies for spaces in town centre and shopping centres5. Prepared initial plans for set up of Quick Service Restaurants, small retail formats and leisure centres in the Service Floors of under-construction office buildings6. Coordination with leading International Property Consultants and Indian Brokers on the holistic design and future prospects of these projects7. Provided inputs for redesign of under-construction retail spaces

Worked for Market City Resources Pvt. Ltd., a group company of The Phoenix Mills Ltd.1. Initial planning and business strategy for the 1 million sq. ft. Phoenix Marketcity Mall, Bengaluru. The planning included design and size of stores, zoning plans, target brands for each zone, Business Plan with loading factors and target license fee for each unit2. Market research on premium and luxury residential developments in Bengaluru to provide project planning, design inputs and market positioning for the group's upcoming residential projects in that city3. Subsequently, was given charge of Leasing and Sales of all commercial properties (existing and under-construction) of the group, spread across Mumbai and Pune4. Successfully launched upcoming projects at Phoenix Marketcity Kurla (Mumbai) and Phoenix Marketcity Pune with most of the spaces sold 1- 2 years prior to completion of construction5. Renewed lapsed leases with clients of an office complex built decades ago, as per current market values and fulfilled all documentation for the same6. Finalised new leases for office spaces lying vacant for years at the same complex7. Headed a team of committed professionals to achieve the above

Amongst the largest and most reputed Real Estate organisations in India, with interests spanning real estate, hospitality and retail.1. Leasing of Commercial spaces i. CBD buildings ii. IT Parks, SEZ 2. Designated as 'Project Leader' for "Mindspace Airoli" and "Mindspace Juinagar" projects, the upcoming IT SEZs in Navi Mumbai i. 'Project Leader' represented Sales & Marketing dept in the Project Coordination Team comprising of select individuals from Engineering, Architect, Finance and Investor Relations depts ii. Coordination with internal departments and external consultants for project development and post-transaction support3. Nurturing and managing relationships with channel partners4. Worked alongside the Investor Relations team for presentations to Indian and Global Investment Funds for overall scenario, project fundamentals, differentiators and strengths 5. Market researches and project feasibility reports with Land Acquisition team. Identified current and upcoming market trends, future growth opportunities, analysis of regional and micro-markets, drivers of local economy and opportunities thereof, study of emerging markets, location suitability and recommended real estate formats for each location6. Provided inputs for brand development and differentiation of individual projects, presentations, brochures and other marketing collaterals

1. A one-of-its-kind project, wherein a city was designed and built from greenfield stage as a gated community for the discerning clients who sought the finest experiences but valued their privacy2. The facilities and amenities including a private air strip, multiple lakes with recreational facilities, town centre, etc.3. The designer villas and chalets were built into the slopes of the valleys4. Initially joined the New Delhi office. Purpose was to create project awareness and generate curiosity in the target segment5. Subsequently, was brought into Mumbai for developing a Strategic Business Unit on Events & Conferencing opportunities at Aamby Valley. The location was positioned as a super luxury desitnation for senior management off-sites and strategy meets. By packaging the city's experience, we acheived an Average Rate per Person at 3.5 to 4 times that of 5-Star Luxury hotels of India. In the very first year, the SBU hosted conferences and off-sites for some of India's largest business houses and MNCs6. Thereafter, was part of a core team tasked with reorganisation of sales & marketing team, and redesigning the service delivery chain. i. Managing the moments of truth experienced by clients, from Marketing to Sales to Post Sales Client Interface. ii. Design processes for improved effectiveness and faster disbursal of critical matters iii. Suggestions for re-training of client-facing personnel who shall form the human element in providing the required experience 7. Also provided inputs for marketing collaterals through the tenure

The company was launching secondary level education support concept, on the lines of Kumon and Sylvan. as internet penetration was low in those days, all study material was to be dispatched through courier for home-study. All course-work was received in the same way. Students had the opportunity to visit the centre once in two weeks for direct interactions with faculty.1. Recruited and Trained the Tele-Marketing and Sales Teams2. Carried out road-shows, negotiated media plan and advertising, explored joint marketing initiatives to tap affinity markets and reap co-branding benefits3. The market was segmented into various family income groups and strategies were developed and implemented for each segment4. Established and monitored control systems for measuring effectiveness of sales pitch and sales persons. Also assisted in designing the operations flow.

The firm, with its origins in consulting, had expanded into distribution of industrial products and consumables. Prior to my joining them, they represented the Welding Systems Division of Larsen & Toubro Limited in Western UP1. Primary responsibility was to expand business width and depth and improve Sales2. This was achieved by adding new products and service lines with the overall objective to evolve into a one-stop supplier company. 3. Some of the notable principals were Industrial Lubricants - Royal Dutch Shell, Bosch Power Tools, Tooling solutions - Cromwell and Miranda, Helical geared motors and gear boxes - Bauer GmbH, etc.4. Sales Engineers were trained to improve cross-sell capabilities with the target of minimum 1 sale for every visit to client sites5. With increase in product range, the geographical territory was expanded to add new potential customers across various industries6. The result: Doubled turnover in 3 years, lowered cost of Sales (%age)7. To enhance relationships and improve client experience, Sales Engineers picked up equipment requiring service/ repairs during routine visits and then delivered the same on their next visit

1. Trained across various depts. of the Hotel2. Identified error in ERP software3. Calculated advance booking cut-off limits to maximise profits through client-mix4. Key Learning: Man Management, Team Leadership, Crisis Handling, Operations

1. Underwent In-Course Training in all four core depts. of the Hotel2. Exposure to Hotel Operations at Supervisory and Front Line Levels