From entrepreneurs to ambitious businesses looking to expand, I can help your brands grow!✅ Talk to me about... - Brand Strategy > Leverage your brand identity, mission, and values to develop brand strategy and marcomms execution plan - Concept Development & Creative Direction > make your ideas come to life or revitalise your existing brand- CRM > build a CRM environment from the ground up or supercharge your existing database - Website Optimisation > work with web developers to create amazing websites with great UX to drive conversions

• Brand identity development & strategy• Management of brand architecture; three brands one house• Market research projects from strategic ideation to execution. 2023 Menu Engineering project used data to design new menus which resulted in 10.3% uplift on food and 5.8% on drinks participations, increasing revenue by £315k in 13 weeks.• Restaurant design creative direction; collaborated with Quadrant Design & Elegant Clutter• Website UX and SEO audit; collaborated with digital agency. New website in 2022 resulted in 1.6M new visitors & +144% traffic growth YOY• New restaurant opening strategy: consulted on 30 restaurants and counting

From 7 to 30 restaurants here's what I did....Brand Strategy• Brand DNA & Tone of Voice development• Brand Identity: develop brand guidelines, best practice, and a checklist for each business area (Food development, Food presentation, Service style, Ambiance, Restaurant design, Internal & External comms)• Brand guardian & cultural ambassador for smooth cross-cultural communication within the team• Creative Projects: Rosa's Cultural Framework (discover & redefine internal brand strategy), Rosa's Thai Kitchen (counter-style dining, maximising takeaway business), Rosa's Thai Veggie (a pop-up restaurant serving Thai vegetarian dishes), Rosa's @ Home (Pad Thai and Green Curry meal kits)• PR strategy maximise public engagement & brand awareness New Restaurant Opening• Omni-channel launch campaigns • Local marketing strategy and partnerships• Interior design direction, working closely with the architecture studioDigital Strategy• Social media: drive engagement & online presence across key social channels (Instagram, Facebook, LinkedIn) + work with external agencies on influencer relations• Website strategy: concept design & development, SEO & SEA strategy• CRM implementation: managed integrations with tech partners resulting in database growth from 800 to 300k contacts• Email marketing strategy: content & design to maximise engagement / managed an external CRM agency to execute revenue-driving campaigns. Achieved 22% open & 8% click rate.• Delivery / Click n'Collect: menu design & pricing strategy, platform management to optimise conversions and spend per orderMenu Development• Competition research, cost-price analysis, Thai food inspirations and concept development• Work closely with the food team from development brief & recipe testing through to launch

• Oversee PR and external comms strategy• Oversee website re-design project: research, concept, design direction, SEO • Implementation of a new online reservation system: DesignMyNight/Collins• Implementation of a new CRM system, Airship• Management of Rosa's social media channels (Facebook, Instagram, Google, Tripadvisor, LinkedIn)• Management of customer relations comms• Support restaurants during new opening, POS stock management, and any ad hoc requests• Oversee the development of Rosa's Thai Cafe: The Vegetarian Cookbook. Ideation, art direction, recipes editing, launch plans & comms

Yum Bug are on a mission to change perceptions and take edible insects mainstream. They turn locally-sourced crickets into sustainable, nutritious, and delicious meat ingredients, from mince to burgers. Yum Bug crickets are farmed in a vertical farm just one hour by car from central London, using a fraction of the land, water, and feed than traditional livestock - producing 10x less CO2 than beef. Their ingredients are packed with 30% protein (over 30% more than beef) as well as other essential micronutrients, and are due to launch in major restaurant chains in early 2024.Additionally, the start-up was one of five winners, from 780 applicants, of James Watt’s (BrewDog Founder) “The Next Unicorn” competition - ultimately winning his investment. Other investors in the company include Holly Branson (Virgin), Simon Davidson (Quorn), James Stanford (Unilever), Carl Pei (Nothing), amongst others.

Brand and POS Management - Developed and executed marketing calendar, GWP, activities, and collateral, and advertising materials that are in-line with La Prairie Global marketing strategy- Management of 7 POS locations; managed all POS collaterals, VMs, lightbox, counter design, and product display- Built long-term positive relationships with retail partners (Central Retail Group / The Mall Group) through exclusive promotions, GWP, and events for the partner's client- Spearheaded a successful marketing campaign event for Skin Caviar Liquid Lift launch targeting top-spending customers, with six-figure three days salesCRM- Organized new customer acquisition and private retention (top-spenders) events, including new product launches, throughout the year- Retained existing customer database through direct mailers and loyalty programs; achieved 80-85% retention rate year-on-year- Acquired new customers via on-counter promotional events and co-promotions; successfully recruited approximately 100 new customers per year- Led co-promotional campaigns with The British Club, The Oriental Residence, Thailand Polo Cup, and Harper Bazaar's magazine to increase brand exposure and acquire new targeted customers Public Relations- Planned and Executed 25th Anniversary Skin Caviar Collection Gala Dinner for Thailand's 20 top Beauty Editors (Vogue, Elle, Harper's Bazaar etc) with a subsequent media coverage worth £50,000- Established and maintained strong relationship with PR agency, Beauty Editors and Bloggers resulting in high quality coverage highlighted in La Prairie Global Report every quarter in 2013Education and Training- Assisted Training Manager on the implementation of Mystery Shopper and Massage Skill Evaluation programmes to improve customer service, with positive feedback from elite customers in 2H13

Highlights- Product Innovation: production cost savings on Basic Line products, improved customer satisfaction and drove sales with the new cotton-spandex fabric for better fit and higher quality. - Revamp Brand: long-term project on updating the brand's range, overall look, and store VM to meet demands of larger customer base, resulting in YTD sales increase in 2011-2012, achieved the target of recruiting new/younger customers at POS.

Highlights - NPD for co-partners in the UK (for Tesco, ASDA, Sainsbury's, Morrisons) from recipe development to full production run on 32 projects. - Managed and planned lab-scale productions, trail runs, and first productions. - Appointed as the official translator for the factory's R&D department, led and assisted meetings between factory management teams and clients.