Head Of Product Marketing (Pmm) Operations
CurrentPinterest has 537M monthly active users and ~4k employees. As PMM Ops lead, reporting to the VP of Product Marketing, I have been part of the backbone that ensures we ship high quality products, with velocity, that advertisers and users love. The PMM Ops team enables efficient and effective inbound (product insights collection / voice of customer) and outbound (product commercialization) programs and processes. Our Product Operations team runs market validation testing (alphas & beta) programs, informing the product graduation of the feature and influencing the go-to-market strategy for the launch. The team assesses and influences the graduation readiness from alpha to beta to GA. - Led and managed a remote team of 8 Product Operations Managers, 3 Program Managers and a Data Analyst. - Managed an annual portfolio of releases requiring alpha and beta testing with advertisers: ensuring necessary program support was in place, and leading the team to ensure product health metrics were met before graduating to launch. Individual launches have led to ~$10M+ in net new revenue, and we deliver on average 16 launches per year.- Managed $1M+ budget for the team across contractor and marketing expenses, and ran the annual planning process for PMM, coordinating with all xfn teams including finance.- Led the Program Management team in development of new processes: from updating standard GTM documentation and managing changing expectations for PMM and PMs; to standing up new voice of customer programs, tooling and ways for ~1k sellers to be heard.- Scaled the team in the last 2 years to meet increasing demand. - Tooling: Leveraged Asana for team planning and reporting; Zendesk, Jira and Salesforce for ticket management and key workflows; Tableau for custom reporting; and Slack and GSuite for day to day communications.