Provided strategic direction in marketing, sales development, and media strategy to promote product lines within the region. Collaborated across business units, marketing/sales teams, and senior management, to ensure consistent and cohesive messages in alignment with corporate objectives. Drove integrated online, traditional and social media campaigns, including e-commerce and SEO strategies. • Drove double digit increase in product lines revenue in a stagnant market.• Developed a segment within Channel 10’s “RPM” TV program focussed on performance car tyres designed to educate consumers about the value of technology, homologation and original equipment in premium and prestige products.• Led rebranding campaign across print, online, and social-digital media working jointly with SEO specialist and website analytics manager, achieving a 5 percentage points gain in brand awareness.• Created online ordering platform to drive Car business unit sales. Amplified impact by proactively promoting to key accounts and gaining trust with sales force. Achieved 20% of sales increase among targeted customer base, reaching 40% online orders within 12 months. • Led entirely new strategy to establish a value added partnership with Beaurepaires, previously tagged as “un-addressable competitor equity”. Delivered detailed business plan, identifying market opportunities and price positioning to deliver higher margin business. Complemented strategy with comprehensive field operations plan including sales training. • Targeted Car Dealers as developing channel, and personally led sales charge. Credited with closing partnership with Audi and Volkswagen. Developed training program for 50 pilot dealerships.• Maintained pricing balance within a multi-channel environment, while creatively developing tactical actions to preserve the competitive edge, through data-driven approach and business intelligence aimed at anticipating the market trends, ensuring an EBIT constantly increasing YoY.

Developed and executed strategic marketing plans. Challenged to drive cohesive strategy for Pirelli and align the commercial direction for the South East Asian countries.• Coordinated each market’s sales and marketing campaign, and implemented monthly promotions.• Built relationships with major key accounts, journalists and bloggers through loyalty programs as well as through world class events such as the Formula 1 Grand Prix, Motorsport press presentations and product launches.• Full responsibility on the budget with continuous improvements by negotiating better services at improved costs with suppliers, to increase the number of activity done.• Defined a South East Asian pricing policy for the price harmonization within the area.• Reversed the declining use of traditional printed catalogue, trough e-material, and multimedia, enabling more frequent updates, a more direct message and cost saving of 70%.• Created Loyalty programs with key benefits and rewards. Increased the target achievement of existing customers by 20%.• Created a bi-monthly direct mailing to all customers, with updates on targets, promotions and other communications.

Established and led marketing strategy for Summer and Winter products. Conducted market research, competitive analysis, and analysis on key issues and objectives. Drove launch strategy for Cinturato P1 products. Applied improved solutions to the supply chain, to reduce complexity and improve the service level. • Defined the sales campaign strategy, management plan and monthly forecast. Analysed and evaluated impact through regular updates.• Led marketing communication strategy for P1 Cinturato product development and launch. Developed brand identity, value proposition, and messaging by consumer profiling. Conducted market research, and developed media plan and launch strategy.• Facilitated the turnaround of the product mix, refocusing on the premium and prestige (+200% YoY), slowing down the less profitable. Simplified the product range, with a 20% saving on warehousing and logistics costs.• Executed market research on pricing and planning, through the reception of POS data, and strategic modelling.• Communicated promotional plan strategies directly via telemarketing campaign with segment-specific messaging to create leads to expand the customer base with the achievement of 150% growth in active customers YoY.• Applied statistical models to continuously improve the availability of the 2,000+ products coming from 15 factories, with an average lead time of 2 months (EU + US + CN).• Performed logistic cost reduction innovations (bundling, minimum order QTY), delivering higher service level standards, without cost increases.• Coordinated a turnaround of the contact centre, from manual order taking, to a state of the art customer support. Implemented spread of best practices, resulting in increased operational efficiencies within the sales force and back office. Implemented the Genesys system, a fully automatized system to manage the customer service software.

Report to the Sales Director. Managed 1 person.• Collaborated to the definition of the sales campaign strategy, and the monthly and quarterly pricing actions.• Managed the set up and application of on- and off-invoice pricing structure in SAP.• Established marketing intelligence activities, by monitoring competitors and internet pricing. • Generated reporting for local and overseas top management.• Presented analysis and suggestions for management plan and monthly forecast volumes to top management.• Supported the definition of the requirements for the local factory production plan according to market needs.

Pirelli Tyre S.p.A., Milan, Italy. Sector Pricing Manager Junior.Report to the Global Pricing General Manager.Definition of European price strategy through the development of list prices and minimum prices.Development and management of:- price monitoring system to control subsidiaries’ price compliance with guidelines.- targets and rebates in the off invoice campaign system.- competitors monitoring system for range and price (list and sell-out) movements.Support to specific subsidiaries (Poland, Czech Republic, Slovakia, Austria, Hungary, Ex. Yugoslavia and Nordic countries) in the sales campaign definition and management of off invoice discount scheme.Price reporting to top management, involving sales, margins, and competitive analyses.