Purnangsu Chakrabarty Email and Phone Number

- Made Semi-automated CSV sheets for each marketplace to shorten the time required for Product Listing.- Implemented Basic Hygiene on Shopify pages, leading to better filtered results- Integrated a shipping aggregator, resulting in fewer order cancellations, and greater serviceability for the brand- Took Turtle Omnichannel on Myntra and Flipkart within 7 months of joining, resulting in anadditional 5% net sales in 11 participating store Pan India at no extramarketing cost to any Franchise- Assisted the Brand Head on improving the Product Photography on turtle.in- Closed a Corporate Sale of 1.5L for World Yoga Day within 2 months of joining.- Worked with Warehouse team on identifying high return items and taking them off theMarketplaces to reduce RTDs, reduce reverse logistics, and improve account health- Used visual analytical tools in tandem with Google Analytics + Enhanced Ecommerce to get better site insights which helped solve bugs in customer journey- Used multiple logistics partners and aggregators (Shiprocket, Shyplite, Pickrr, Dunzo and Porter) and provided hyperlocal delivery services to the end user- Used tools for SEO research, competitive Adwords Analysis and implemented the changes across the website for better site ranking and in our Ads campaign for better more optimized ads- Created a semi-automated OMS out of Zapier-Magento-Google integration- Improved conversions by enabling COD + Guest Checkout + identifying and fixing bugs that hindered navigation- Integrated Ginesys ERP+Ewards Loyalty on Magento- Improved the quality of graphics and functionality of the website which improved the customer journey, leading to increased customer registrations and sale month by month- Worked with an in-house team to build analytics dashboard to measure KPIs and take calculated steps to meet incremental targets every month- Co-ordinated with web developers based in Bangalore, Graphic Designers based in Hyderabad, ERP vendor & Loyalty partner based in Kolkata, to build a Magento Ecommerce Platform for a 90-year-old Retail company based in Hyderabad while working from home.- Experienced in maintaining online storefront on Amazon, Walmart and eBay in the US market since August 2015. Became the 4th highest selling brand within 1 year