As a first-generation entrepreneur, I am a firm believer in Luck. I always thought every time I put in some smart work, luck followed. Now I have realized at iPOTT we have created luck. The hardest kind of luck, where you build a unique character, a unique mindset, which causes luck to find you, so very grateful. In Nov 2019 launched iPOTT Martech (Marketing Technology) services, providing Knowledge & Advisory Services. The services include innovative strategies to market in the Digital World. We work with a philosophy that #DigitalMarketingIsDead. Before that bootstrapped a consultancy firm 16 years ago to help companies select the right software. The consultancy firm analyzed digitization needs, selected the software suitable for the new setup or existing setup, evaluated the software to be procured, and implemented the chosen software.