Purple Market Research is a research and strategic insight consultancy, which helps organisations to better understand their customers, markets and competitors. We are a team of senior consultants that support our clients with their business strategies so they can improve their market knowledge and achieve competitive advantage. Our recommendations are clear, insightful and business focussed. At a time when budgets are under increasing pressure, we aim to deliver the highest possible standards in the most cost effective way.Specialties: We do not rely on one particular technique to understand a market or address a business challenge, but instead draw on a wide range of proven and creative research methodologies and approaches.