With over ten years of experience in retail design and customer engagement at Tanishq, the leading jewellery brand from the TATA group, I have been instrumental in creating immersive and memorable experiences for consumers through innovative design concepts and strategies. I am proficient in working with various stakeholders to transform briefs and ideas into workable concepts, 3D prototypes, and the final design. I also collect and analyse data on customer behaviour and buying patterns, weaving stories for customers to look forward to. I like being involved in every project stage, from brief to delivery, and ensuring quality, consistency, and alignment with the brand identity and vision.