• Plan and kick start programs by defining project deliverables, timelines, allocating resources and targets for successful delivery of the project• Coordinate and manage multiple stakeholders including client, operations, HR, Admin, Finance etc.. to ensure smooth planning and delivery of the project• Publish dashboards to measure and track key quantitative deliverables across projects • Monitor revenue target within proposed timelines and ensure achievement as per the Program Target• Track the budgeted cost v/s actuals, deliver targeted operating margin for the program• Address client escalations within the defined agreement • Catalogue and flag off various escalations to different internal stakeholders from a strategic standpoint to build a systemic correction in the process, measured as non-repetition of similar escalations/issues• Update the client on the progress of the program, seek feedback, raise concerns and act on the same in coordination with respective teams• Publish Program Impact and Project update reports • Build and maintain client rapport for nurturing current and future business prospects• Ensuring all of the above with regular team monitoring, addressing their concerns and supporting-mentoring in completion of the given tasks.

• Responsible for West region Business development• Exhibited 100% business growth from 13 cr in 14-15 to 27 cr in 15-16 • Developed new business models and value propositions.• Team building and coaching as per the organization’s targets • Enabling & setting up processes to ensure speedy proposals, follow ups, closures & sign ups• Ensuring profitability for every deal signed• Huge levels of involvement in terms of account management, client servicing, issue resolving and course corrections.• Responsible for collections• Understanding of the client’s CSR mandates and aligning it rightly to the organization’s line of services and strength areas.• Directing and guiding the team on a continuous basis in terms of market coverage, client pitch, presentation, solutioning, proposal design, costs, profitability etc..• Through understanding of the following: Overall CSR market, client requirements, existing & new models of delivery, conversant with varied stakeholders-both government and corporate, awareness on all CSR related schemes.

• Re-introducing the channel Headlines Today with a renewed approach.• Business Development: Prospecting, Pitching and commercial negotiation towards closure.• Sales Target Achievement- Ensuring target achievement through regular review, monitoring & persistent follow ups.• Client Servicing- Managing existing clients and ensuring consumption of Annual commitments with a smooth operation of campaigns.• Competition Tracking- Keeping a track of competition and ensuring maximum market share across campaigns.• New client Development-Explore & develop New clients on the channel & maximize the revenue on the channel through Traditional & Non-Traditional revenue pitches.• Interacting with the top corporates and agencies across Mumbai.• Diligent maintenance of all sales reports, market shares, competitive analysis & reconciliations.

• Spearheading in introducing the channel-MTunesHD in the West region.• Responsible for generating advertising revenues for the West.• Generate non-traditional revenue through ideation, conceptualization and execution of innovations, integrations and on air properties.• To identify and create properties that drives the channel and streamline them with relevant brands and ensure they are built as channel properties with maximum mileage to the brands too.• Responsible for generating advertising revenue for the company’s other channels-The Sun Network and Imagine for international markets.• Devising & implementing channel promotion activity across all key agencies.

• Responsible for introducing a new channel genre in the market • Ensure channel awareness through client and agency presentations.• Responsible for revenue generation for the Lifestyle channel-NDTV Good Times• Responsible for ideation, conceptualization and execution of Advertising Funded Programs.• Initiate marketing initiatives and barter arrangements.• Successfully ideated, customized, executed innovations with clients to get them on board

• Responsible for generating advertising revenue for the Flagship brands-The Times of India & The Economic Times along with the Group’s other publications.• Devising Pan India annual media plans for clients covering group’s publications• Garnered & maintained exclusive / major market shares across clients.• Extensively involved in client servicing requirements.• Devised City-specific media plans for Retail clients across the group’s city centric publications.• Responsible for ad volume contribution to the Group’s supplements and features

• Responsible for revenue generation for the Business Group’s publications-Business Today and Golf Digest..• Worked on special features and editions for new business development.