Purvi Mistry Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharashtra, India

BRAND STRATEGY: Working Across Geographies! - Relaunch for a leading CPG brand in Sri Lanka- New communication development for a legacy brand in Sri Lanka- Brand Positioning for leading real estate brands of India- Assisting Brand and Design agencies in Pitches and Approach presentationsMARKET RESEARCH: Providing advisory support to young Market Research and Brand Consultancy agencies.OTHER SERVICES - Moderation, Report Writing, Thought Pieces, Concept Development, End to End project management, Questionnaire / Discussion Guide Design, Training and mentoring junior planners and researchers on fundamentals and best practices.

Mumbai, Maharashtra, India

Crafted strategies to refresh brand positioning for Godrej’s Yummiez, Real Good Chicken and USV Pharma’s Diataal. Mentored planners on research best practices and led consumer insight generation for Dinshaw’s, Lenskart, Mahindra Lifespaces and Piramal Finance through extensive qualitative research.

Mumbai, Maharashtra, India

Generated category & consumer insights for strategic planning on new age brands + categories low on advertising – Kenko Health, Unienzyme, 24 Mantra Organic, RR Kabel. Developed a brand architecture for 24 Mantra Organic to enable product premiumization and increased value sales. Actively participated in new pitches for the organization with quick turnarounds.

Mumbai Area, India

Generated category & consumer insights for strategic planning on brands with strong cultural nuancing. Crafted strategies to refresh brand positioning for Marico’s Nihar Shanti Amla and Hair & Care new variant launch, led the brand positioning and communication development for Heinz in Indonesia through extensive knowledge gathering and workshopping; developed a new piece of advertising for Caratlane.

Mumbai Area, India

Crafted strategies to reinforce brand positioning and brand architecture - executed through new pieces of advertising (noteworthy – Rin, Lux, Sunsilk, Kellogg’s, AMFI’s Mutual Fund Sahi Hai, Nutralite). Being the custodian and mentor for varied databases (BrandZ, TGI, GWI) in developing brand strategies. Published POVs in industry relevant forums (BrandZ), spearheaded the blue-sky project to understand the shifts in the financial culture of India. Conducted extensive category understanding leading to the development of a new product – Ezee 2 in 1 (Liquid Detergent + Fabric Conditioner). Actively participated in pitches and won over strategic duties for additional brands & clients.

Mumbai

Managed a business portfolio of ~ INR 4 cr for 3 key clients – Bajaj Auto, Castrol & Marico to execute ad, pack & concept testing + brand health tracking and build a cumulative knowledge base to facilitate informed brand growth. Made pitches to new clients for the company’s Brand Equity Model and won over 2 new businesses + increased share of revenue from existing clients through improved quality of deliverables. Led a team of 4, by example, to deliver superior quality outputs, play to their strengths and grooming for the next level.

Mumbai Area, India

Generated category & consumer insights for strategic planning on brands leading to communication development. Lead and won the pitch for prestigious Tata Salt. Designed and executed a blue-sky project for understanding the rural Indian viewers’ mindset for Zee TV.

Mumbai

Managed a variety of primary quantitative market research projects from start to end – concept / price / product / ad testing, brand health tracking, U & A, segmentation. Handled international & domestic clients across varied industries. Made pitch proposals & won new businesses. Standardized data collection, coding, quality & logic checks coupled with automated data reporting, leading to reduction in man-days & employee fatigue. Groomed a team of 2 to lead new business development & execution of marquee industry studies (Travel Awards, Hospital Awards). Presented & published a research paper in a prestigious academic forum & industrial publication (IJMR).

Mumbai Area, India

Identified and made first connect with potential sales partners for expanding the company’s business of antivirus software to the Middle East countries; converted one connect to first sale. Supported the senior team’s local marketing efforts through identifying on ground events & providing for relevant marketing materials.

Mumbai Area, India

Conducted consumer sales, participated in 2 new stores set up and successfully executed in store events and promotions. Noteworthy project done on utilizing billing data from the POSM software and identified top selling items and salesperson productivity.

Pgdba, Marketing, First

Activities and Societies: Part of the College Research Center. Part of the Placement Committee for 2004.Post Graduate Diploma in Business.

Advanced Certification In Digital Marketing, Digital Marketing, Topper In Semester 1

Master In Commerce, Business Administration And Management, General, Ii

Masters in Commerce focused on learning the Principles of Management & varied facets of Organisational Behavior.

B.Com, Commerce

Bachelor in Commerce

Ssc, Matriculation

Studied matriculation. Would invariably end up being the class leader in most years. Not very active in sports but enjoyed arts & crafts.

Bachelor Of Commerce - Bcom, Business/Commerce, General