With 20 years of experience in Brand Management through Market Research and Advertising, I have honed a skill set that includes Consumer Insight Generation, Data Decoding, and the ability to connect disparate pieces of information to develop comprehensive Brand Strategies. My expertise spans diverse industries—from FMCG and Finance to Automotive and Agrochemicals and Pharma and Real Estate —where I’ve led extensive quantitative research initiatives be it a Brand Track, Ad Testing, Concept, Price and Product Testing, U & A - revitalised brands, and spearheaded product launches. I thrive on solving complex business challenges by leveraging category and consumer trends, delivering data-driven insights that lead to impactful, market-relevant strategies.Adept at leading teams, I’m passionate about mentoring and driving innovation through a collaborative approach. I am committed to delivering results that align with both market demands and business objectives.I’m now seeking senior opportunities where I can apply my skills in Market Research, Advertising, and Brand Strategy to fuel growth for high-performing organizations.Let’s connect if you’re looking for a Strategic Thinker who can turn Insights into growth opportunities!
Listed skills include Market Research, Primary Research, Marketing Research, Quantitative Research, and 13 others.
