Purvi Mistry

Purvi Mistry Email and Phone Number

Market Research Expert | Consumer Insights Leader | Senior Brand Strategist 20+ Years in Business and Brand Growth @
Purvi Mistry's Location
Mumbai, Maharashtra, India, India
Purvi Mistry's Contact Details

Purvi Mistry work email

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About Purvi Mistry

With 20 years of experience in Brand Management through Market Research and Advertising, I have honed a skill set that includes Consumer Insight Generation, Data Decoding, and the ability to connect disparate pieces of information to develop comprehensive Brand Strategies. My expertise spans diverse industries—from FMCG and Finance to Automotive and Agrochemicals and Pharma and Real Estate —where I’ve led extensive quantitative research initiatives be it a Brand Track, Ad Testing, Concept, Price and Product Testing, U & A - revitalised brands, and spearheaded product launches. I thrive on solving complex business challenges by leveraging category and consumer trends, delivering data-driven insights that lead to impactful, market-relevant strategies.Adept at leading teams, I’m passionate about mentoring and driving innovation through a collaborative approach. I am committed to delivering results that align with both market demands and business objectives.I’m now seeking senior opportunities where I can apply my skills in Market Research, Advertising, and Brand Strategy to fuel growth for high-performing organizations.Let’s connect if you’re looking for a Strategic Thinker who can turn Insights into growth opportunities!

Purvi Mistry's Current Company Details
Freelance

Freelance

Market Research Expert | Consumer Insights Leader | Senior Brand Strategist 20+ Years in Business and Brand Growth
Purvi Mistry Work Experience Details
  • Freelance
    Freelance Market Researcher And Brand Strategist
    Freelance Jul 2024 - Present
    Mumbai, Maharashtra, India
    BRAND STRATEGY: Working Across Geographies! - Relaunch for a leading CPG brand in Sri Lanka- New communication development for a legacy brand in Sri Lanka- Brand Positioning for leading real estate brands of India- Assisting Brand and Design agencies in Pitches and Approach presentationsMARKET RESEARCH: Providing advisory support to young Market Research and Brand Consultancy agencies.OTHER SERVICES - Moderation, Report Writing, Thought Pieces, Concept Development, End to End project management, Questionnaire / Discussion Guide Design, Training and mentoring junior planners and researchers on fundamentals and best practices.
  • The Womb Communications
    Planning Lead
    The Womb Communications Sep 2022 - Jun 2024
    Mumbai, Maharashtra, India
    Crafted strategies to refresh brand positioning for Godrej’s Yummiez, Real Good Chicken and USV Pharma’s Diataal. Mentored planners on research best practices and led consumer insight generation for Dinshaw’s, Lenskart, Mahindra Lifespaces and Piramal Finance through extensive qualitative research.
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  • Tilt Brand Solutions
    Senior Director Strategy
    Tilt Brand Solutions Nov 2021 - Sep 2022
    Mumbai, Maharashtra, India
    Generated category & consumer insights for strategic planning on new age brands + categories low on advertising – Kenko Health, Unienzyme, 24 Mantra Organic, RR Kabel. Developed a brand architecture for 24 Mantra Organic to enable product premiumization and increased value sales. Actively participated in new pitches for the organization with quick turnarounds.
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  • Bbh India
    Strategy Director
    Bbh India Aug 2019 - Oct 2021
    Mumbai Area, India
    Generated category & consumer insights for strategic planning on brands with strong cultural nuancing. Crafted strategies to refresh brand positioning for Marico’s Nihar Shanti Amla and Hair & Care new variant launch, led the brand positioning and communication development for Heinz in Indonesia through extensive knowledge gathering and workshopping; developed a new piece of advertising for Caratlane.
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  • Wunderman Thompson
    Strategic Planning Director
    Wunderman Thompson Apr 2016 - Jul 2019
    Mumbai Area, India
    Crafted strategies to reinforce brand positioning and brand architecture - executed through new pieces of advertising (noteworthy – Rin, Lux, Sunsilk, Kellogg’s, AMFI’s Mutual Fund Sahi Hai, Nutralite). Being the custodian and mentor for varied databases (BrandZ, TGI, GWI) in developing brand strategies. Published POVs in industry relevant forums (BrandZ), spearheaded the blue-sky project to understand the shifts in the financial culture of India. Conducted extensive category understanding leading to the development of a new product – Ezee 2 in 1 (Liquid Detergent + Fabric Conditioner). Actively participated in pitches and won over strategic duties for additional brands & clients.
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  • Kantar Millward Brown
    Account Director
    Kantar Millward Brown Jan 2014 - Apr 2016
    Mumbai
    Managed a business portfolio of ~ INR 4 cr for 3 key clients – Bajaj Auto, Castrol & Marico to execute ad, pack & concept testing + brand health tracking and build a cumulative knowledge base to facilitate informed brand growth. Made pitches to new clients for the company’s Brand Equity Model and won over 2 new businesses + increased share of revenue from existing clients through improved quality of deliverables. Led a team of 4, by example, to deliver superior quality outputs, play to their strengths and grooming for the next level.
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  • Fcb Ulka
    Strategic Account Director
    Fcb Ulka Dec 2012 - Dec 2013
    Mumbai Area, India
    Generated category & consumer insights for strategic planning on brands leading to communication development. Lead and won the pitch for prestigious Tata Salt. Designed and executed a blue-sky project for understanding the rural Indian viewers’ mindset for Zee TV.
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  • Kantar Imrb
    Insights Director
    Kantar Imrb Feb 2006 - Dec 2012
    Mumbai
    Managed a variety of primary quantitative market research projects from start to end – concept / price / product / ad testing, brand health tracking, U & A, segmentation. Handled international & domestic clients across varied industries. Made pitch proposals & won new businesses. Standardized data collection, coding, quality & logic checks coupled with automated data reporting, leading to reduction in man-days & employee fatigue. Groomed a team of 2 to lead new business development & execution of marquee industry studies (Travel Awards, Hospital Awards). Presented & published a research paper in a prestigious academic forum & industrial publication (IJMR).
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  • Microworld Technologies Inc
    Business Development Executive
    Microworld Technologies Inc Jan 2005 - Jan 2006
    Mumbai Area, India
    Identified and made first connect with potential sales partners for expanding the company’s business of antivirus software to the Middle East countries; converted one connect to first sale. Supported the senior team’s local marketing efforts through identifying on ground events & providing for relevant marketing materials.
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  • Reebok
    Management Trainee
    Reebok May 2004 - Dec 2004
    Mumbai Area, India
    Conducted consumer sales, participated in 2 new stores set up and successfully executed in store events and promotions. Noteworthy project done on utilizing billing data from the POSM software and identified top selling items and salesperson productivity.
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Purvi Mistry Skills

Market Research Primary Research Marketing Research Quantitative Research Strategy Analytics Management Data Analysis Market Analysis Fmcg Pricing U&a Consumer Behaviour Market Intelligence Marketing Customer Insight Competitive Analysis

Purvi Mistry Education Details

Frequently Asked Questions about Purvi Mistry

What company does Purvi Mistry work for?

Purvi Mistry works for Freelance

What is Purvi Mistry's role at the current company?

Purvi Mistry's current role is Market Research Expert | Consumer Insights Leader | Senior Brand Strategist 20+ Years in Business and Brand Growth.

What is Purvi Mistry's email address?

Purvi Mistry's email address is pu****@****ail.com

What schools did Purvi Mistry attend?

Purvi Mistry attended Indian Education Society, Svkm's Narsee Monjee Institute Of Management Studies (Nmims), Mumbai University, N.m. College Of Commerce & Economics, St. Blaise High School, Narsee Monjee College Of Commerce And Economics.

What are some of Purvi Mistry's interests?

Purvi Mistry has interest in Children, Blogging, Cooking, Travelling, Wildlife, Environment, Education, Digital Photography, Hand Making Stuff Such As Quilling, Health.

What skills is Purvi Mistry known for?

Purvi Mistry has skills like Market Research, Primary Research, Marketing Research, Quantitative Research, Strategy, Analytics, Management, Data Analysis, Market Analysis, Fmcg, Pricing, U&a.

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