Endurance isn’t just a buzzword, it’s a way of life. Over the last 8 years, I’ve had the pleasure (and occasional pain) of living at the intersection of sweat, strategy, and selling dreams on two wheels. From hosting endurance sport events that push limits to building a thriving distribution and retail business for bicycles, I’ve made my mark by turning passion into pedal power.But life isn’t just a smooth ride. I took a detour and ran a restaurant for two years—because who doesn’t love a good challenge (and a great meal)? That experience taught me the fine art of balancing flavor with finance—two things that have surprisingly more in common than you’d think.Now, I’m channeling all that grit and growth into Ultrahuman.