•Negotiated terms of business acquisitions to increase business base and solidify the market presence•Identified business development challenges and brand concerns for proactive resolution•Formed senior leadership team through rigorous interviews and extensive candidate research•Implemented marketing team plan, clarified roles of members, and introduced new processes to boost quality across departments•Onboarded major client and deliver results with an 80% retention rate over course of 2 years

•Strategy Development: Responsible for crafting and executing the digital marketing strategy aligned with the overall business objectives. This involves setting goals, identifying target audiences, and selecting appropriate digital channels and tactics.•Team Leadership: Managing and leading a team of digital marketing professionals including setting clear expectations, providing guidance, mentoring team members, and fostering a collaborative and innovative environment.•Channel Management: Overseeing the usage of various digital marketing channels such as social media, search engine optimization (SEO), pay-per-click advertising (PPC), email marketing, content marketing, influencer marketing, and more.•Budget Allocation: Allocating and managing the digital marketing budget and ensures that funds are allocated effectively to achieve the best return on investment (ROI).•Data Analysis and Insights: Monitoring and analysing key performance metrics and data to measure the success of digital marketing campaigns using tools like Google Analytics, social media insights, and Shopify Plus •Collaboration with Other Departments: Working closely with other departments, such as sales, product development, and customer service, to align digital marketing efforts with broader business goals and ensure a consistent customer experience across all touchpoints.

•Managed a portfolio of 16 clients having 1.4 Cr monthly budget on Marketplaces (Amazon, Flipkart, Big Basket, and Paytm) and handled a team of 8 people•Lead client meetings for Quarterly reviews with CXO's and shared strategies for multifold growth of brands•Involved in business pitches and interviewed candidates for organizational growth

•Worked on clients of different verticals like E-commerce, OTT, Health Tech, Fashion, FMCG, retail and BFSI•Devised strategies for clients during festive sales, new product launches, and Branding across multiple channels•Scaled electronic consumer brand's revenue by 3.6x in 6 months on Amazon•Reduced CPA of Fashion and lifestyle brands by 55% in 3 months•Took sessions for new joiners and mentored 2 interns

•Fast and error-free execution on Paid Social Platforms (Facebook, Snapchat, Twitter & LinkedIn), Paid Search (Google), and Marketplaces (Amazon & Flipkart)•Improved efficiency by automating reports on MS-Excel & Google Sheets and helped the team prepare performance decks•Got promoted in 8 months while the average timeline was of 12 months