- Designing product communications in coordination with business teams, ensuring alignment with brand standards and strategic objectives- Responsible for brand visibility across branches and channel partners, ensuring adherence to brand guidelines- Planning and executing BTL activations and campaigns, events and exhibitions and hyper-local activations to increase brand awareness and promote new products and offerings- Development and management of vendors and agencies to meet up the marketing requirements while keeping track of quality, cost, timelines, and brand guidelines

- Conceptualizing, planning and executing key lead generating activities and brand building campaigns with cost control- Manage end to end execution of marketing programs which includes media mix, brand activations, product exhibitions, events, and promotion; focused on driving awareness, enquiry generation & brand positioning- Handling customer engagement programs focusing on retention through customer meets & calling- Monitoring competitor activities, as well as shifts in strategies and policies, to stay abreast of industry dynamics

- Managed complete P&L of Car Loans vertical in Jamshedpur area by driving growth in top-line & maintaining strong bottom-line- Led the team of sales executives across the region to drive the growth & fulfil the operational requirements of the organization- Developed strong market knowledge of existing & potential clients and ensured business growth opportunities aligned to company’s strategic plans- Handled product mix, dealer management, customer satisfaction, implemented innovative methodologies & worked towards process optimization- Increased the number of active channel partners by strengthening relations, providing prompt services and timely response

- Managed P&L from Nexa account in U.P. West region- Secured additional business volume from selected OEMs of Agra & increased market share- Controlled the projected NPAs of U.P. West region & ensured high reversal

- Administered market research, worked closely with channel partners & suggested ways for improving brand awareness amongst the dealers & distributors- Identified parameters affecting positive market response of consumers & factors affecting dealers’ brand preference in woofer speakers segment