Pushpa Murthy Email & Phone Number

London

- Strategise, plan, execute, manage, and optimize end-to-end field marketing programs for the theatre- Collaborate with regional sales, sales development, and global marketing to build programs to support regional pipeline and revenue targets across Northern Europe, Middle East and Israel.- Planning and executing ABM campaigns for TALs across owned territories. - Online and Offline event planning and fulfilment - Working alongside focus Technology, Cloud and Regional partners to build quarterly/annual marketing activities in regions-•Working with cross-functionally across the marketing and sales teams to design and orchestrate impactful, integrated targeted campaigns

London, United Kingdom

• Strategy -Define overall marketing goals, objectives and tactics to drive the regional lead, active pipeline and engagement goals.• Enterprise Focus - Work collaboratively with sales leaders and sales team to develop marketing programs. Responsible for planning, executing and measuring a range of multi-touch marketing programs for named accounts • Field Marketing - Identify the appropriate marketing mix to drive acquisition, and engagement. Including engagement with key strategic partners to drive joint demand generation activities • Reporting – Manage and track field marketing budget allocated to the regionReport and analyse campaigns and activities against metrics• Collaboration: Work closely with regional BDR to ensure Marketing Generated Opportunities target is achieved each quarter for the region. Work closely with corporate and product marketing to carry the brand voice through messaging and content, relevant to the activity.

London, United Kingdom

*Working closely with the regional sales team,I was responsible for delivering marketing outcomes that meet business needs through demand generation lead nurture, ABM campaign , field and event marketing.*Build awareness of Sovos offerings -VAT ,IPT and eInvoicing solutions to enterprises with global operations across Europe*Maximising EMEA marketing ROI and revenue opportunities by focusing on Account Based Marketing targeting strategic accounts and key industry segments

London, United Kingdom

Create, develop and execute field marketing strategy for Cognizant UK. Working closely with the UK sales team to support UK sales strategy.* Focus on lead generation campaigns targeting Manufacturing, Logistics,Energy & Utility* Working with Account Managers to support upsell and cross sell opportunities.* Support strategic bids and RFP’s to differentiate Cognizant’s solutions against competition through bid focused marketing campaign

London, United Kingdom

As a Marketing Program Manager, I am responsible to own and implement integrated demand generation programs in the UK&I focusing on prospects, strategic accounts and partners Track and measure demand-to-close metrics across field marketing programs, optmise resources against regional objectivesCollaborate with variety of teams to develop strategic programs

Hyderabad Area, India

•Collaborate with business leads and developed quarterly and annual plans to address priorities• Develop, managed and executed innovative demand generation programs to include digital/web-based marketing campaigns, telemarketing, customer events, trade shows and media etc.•Build and manage a team of six marketing professionals

•Designed and implemented extensive qualitative and quantitative market research plans to assess needs for personal finance and mobile base marketing tool for businesses for new product launch in a new market •Implemented integrated marketing campaigns to build Intuit brand and support demand generation •Build and manage inside-sales team

•Develop comprehensive marketing plan and execute innovate marketing campaigns to support revenue growth of WebEx Solutions•Build WebEx brand, as a leader in the S-a-a-S market place and collaboration services•Identify alliance opportunities to execute joint marketing programs

•Identify thought leadership platforms and industry specific events to promote GE C&I products. •Support channel marketing activities in collaboration with the Channel Manager to communicate promotions, schemes and campaigns.•Support sales and partners with collateral and sales aids.

Mba, Marketing

Education record