Pushpak Chaudhari Email & Phone Number

Mumbai, Mh, In

Thane, Maharashtra, India

• Surveyed & interviewed over 160+ people to gain insights into consumer behavior regarding pulses, grains, and cookies• Visited & interacted with 300+ retail outlets in Mumbai, Thane, Navi Mumbai, Bhiwandi, and Raigad districts• Understood & assimilated the working of 20+ distributors dealing in ice cream, organic, bakery, and milk across the above regions.• Performed competitor analysis on 15+ organic brands, focusing on MRP, retail/distributor margins, and supply chain schemes• Envisaged & formulated a market penetration strategy for Amul Organic while placing Organic products in 30+ outlets in Thane• Spearheaded & accomplished 9x increase in retail outlets for Amul Organic range, enhancing both visibility and market penetration• Identified target areas & launched a Below the Line (BTL) marketing campaign across the Thane city region to raise awareness of the Amul Organic range, while surveying over 80 respondents to gauge their inclination towards Amul as a brand• Executed conjoint analysis of 50 respondents to accurately determine perceptions of the organic category and the price they are willing to pay, compared to loose grains, white-labeled products, branded non-organic products, and other organic brands• Conducted primary & secondary research on Amul bakery products while sampling Amul Cookies amongst 25+ respondents• Participated & actively engaged in the nationwide Amul Preferred Outlet integration campaign to understand the pain points of 50+ APOs across Thane, Navi Mumbai, Bhiwandi, and Shahpur, while also providing additional support to these outlets• Analyzed & communicated scope for product line extension for the Amul Organic range to include products like masala, oil, jaggery• Boosted Amul D2C sales awareness to tackle product unavailability & collected tertiary sales data from 30+ outlets• Deliberated & communicated suggestions for a revised Go-to-Market strategy for Amul Organic, reviewed by Mr. Jayen Mehta, MD

Mumbai, Maharashtra, India

Worked as a developer for UK based client known as CO-OP Funeralcare. The project was in Enterprise Resource Planning(ERP) domain wherein I developed my skills in customizing Microsoft Dynamics D365 Finance & Operations using X++ language through Microsoft Visual Studio. Apart from that, being the Deployment Admin, the code written by all the developers in the team used to be deployed to the project by me through Azure DevOps.

Postgraduate Degree, Marketing

Bachelor Of Engineering, Computer Engineering, 9.52/10

Completed my B.E. with a pointer of 9.52 out of 10 which is equivalent to 82.45%. Secured 7th rank in Class.

Hsc(Standard 12Th), Science, 88.92%

Ssc(10Th Standard), 96.60%

Activities and Societies: Student Council : Captain of Yellow House in Standard IX, XSecured 1st Rank in School in Standard 10th SSC.