Associate Data Scientist
CurrentData Science | TV Personification | Analytics Architecture | Impact Analysis | Python | PySpark | SQL | Advanced Excel - Spearheaded local and national TV personification projects, employing advanced techniques to accurately calculate per-person viewerships.- Formulated and systematized innovative solutions for data processing and methodology, resulting in improved efficiency and accuracy.- Produced impactful Impact Analysis reports on XME products, leveraging skills in SQL, Advanced Excel, and PySpark to provide valuable insights and recommendations.- Actively researched and evaluated new technologies, utilizing advanced Excel and PySpark scripts to stay at the forefront of data analytics advancements.- Directed the end-to-end model development, validation, and implementation of analytical products and applications using Python and PySpark scripts.- Demonstrated expertise in organizing and analyzing large datasets effectively through advanced querying, visualization, and analytics tools.- Created dynamic dashboards and performed data analysis to support flagship business initiatives across media relations, driving data-informed decision-making and contributing to business growth.