• Organizing ground level promotional activities• Planning, budgeting and execution of various BTL vehicle media across region.• Business Development through new customer acquisition (students)• Event Conceptualization and Planning for rural & urban markets for various clients• Creating concepts for customer engagement activities• Developing concepts for various BTL media vehicles• Event Logistics / Vendor Management • Corporate gifting, Promoters supply, Retail… Show more • Organizing ground level promotional activities• Planning, budgeting and execution of various BTL vehicle media across region.• Business Development through new customer acquisition (students)• Event Conceptualization and Planning for rural & urban markets for various clients• Creating concepts for customer engagement activities• Developing concepts for various BTL media vehicles• Event Logistics / Vendor Management • Corporate gifting, Promoters supply, Retail merchandising, Retail branding etc. Show less

• Strategic planning including corporate positioning market and competitive analysis, customer segment selection and penetration plan and related product positioning.• Planning of electronic, print media promotion• Define and direct marketing programs for demand creation, lead generation and interface with sales channel for lead tracking and management.• Oversee product marketing including product launch management, sales training, presentation and competitive analysis and general… Show more • Strategic planning including corporate positioning market and competitive analysis, customer segment selection and penetration plan and related product positioning.• Planning of electronic, print media promotion• Define and direct marketing programs for demand creation, lead generation and interface with sales channel for lead tracking and management.• Oversee product marketing including product launch management, sales training, presentation and competitive analysis and general sales support.• Channel modernization• Marketing budget planning and implementation as per plan.• Managing Press releases, press conference, corporate photo shoots.• Ensuring the brand saliency and health of brand.• Planning for consumer offer keeping budget allocation as per corporate guidelines.• BTL planning and execution, developing dealer and consumer engagement programs. Show less