Puti S. Email & Phone Number

Jakarta, Id

Baby, Kids, and Toys division (brands handled: Mothercare, ELC, Gingersnaps, Justice, The Children’s Place, Bugaboo, The Entertainer, Wilio)

Jakarta, Indonesia

- Project leader for Carasun social media campaign, managing 1000 KOLs, achieving target KPIs and driving sales increase - Collaborated with Community team for offline brand activations across multiple platforms- Worked with Social Media and Creative teams to develop and execute monthly content plans for Carasun on TikTok and Instagram - Contributed to promo plans for B2B and B2C sales channels- Supervised KV production for multiple marketing channels (e-commerce, social media, offline and online ads, etc) - Derive campaign and sales performance data as insight for future brand strategy and execution

Bandung, West Java, Indonesia

- Lead a team with the objective of optimizing one of Telkom Indonesia's digital platform, DigiExpert, social media presence through Instagram- Generated market forecast and trend analysis to establish content strategy- Supervised day-to-day content production (social media planning, copywriting, KV production) resulting in ± 20 contents produced

Bandung, West Java, Indonesia

- Brainstormed new product development by doing fashion trend analysis- Concepted social media visual guidelines for new upcoming products (Indonesian et Florae and Raya Collection)- Planned and created social media KV, resulting in Instagram followers increase

Bachelor'S Degree, Business Administration And Management, General, Cum Laude

Activities and Societies: - Deputy Vice President of Creative and Branding @ KMM ITB - Director of Creative @ Ganesha Business Festival.

High School Diploma, Social Sciences

Activities and Societies: - Staff of Creative Alpus Incredibles 6 (2017) - Unjuk Kreasi Al-Azhar (2018) - Head Officer of Creative Design.