Putney Cloos Email and Phone Number
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B2B Marketing | Private Equity | Tech | SaaS | Financial Services | Data Services | Professional Services Putney is a proven B2B Marketing leader (CMO) with a track record of building profitable, scalable strategies that accelerate revenue, deliver sales growth targets, and maximize Marketing’s essential contribution to a full go-to-market model. She has 20 years of experience leading across all marketing disciplines: brand & PR, product marketing, demand gen, content marketing, customer marketing, field marketing and marketing operations. Putney focuses on maximizing the contribution of each discipline, as well as delivering seamless, orchestrated experiences across the marketing continuum while ensuring tight alignment with company strategy. She brings experience in product-led, sales-led and hybrid growth models.Putney applies account-level behavioral data, advanced analytics, and streamlined mar-tech to deliver account-based marketing (ABM) that effectively engages buyers & committees and results in predictable, valuable sales pipelines with elevated conversion & retention, accelerated sales cycles and higher CLV. She drove the creation of American Express’ first commercial demand gen and ABM capability. As the CMO of Cision, she transformed the go-to-market model by building the company’s first account-level data strategy and ABM capability. Putney is committed to delivering results quickly by building results-based roadmaps - from pilots to “scrappy” first versions to at-scale implementations. She has a track record of building trust-based cross-functional partnerships. Putney has experience working closely with Private Equity sponsors to realize investment potential. At Cision she reported directly to PE leadership (Platinum Equity) for ~1 year. She is currently an Advisor to two venture-backed tech startups. Expertise includes: Demand gen: o Multi-channel connected experiences for product led and sales led growth modelso Account Based Marketing: surgical targeting, content orchestration, next best action modeling o Capturing & applying deterministic & predictive data for lead ID, qualification & prioritizationSales strategy & enablement: o Org design: internal and vendor-basedo Capability, tool development and adoptiono Performance management & incentive programs Partner marketing: identification, strategy development, managementBrand positioning & content marketing o Brand architecture, visual identity and voiceo Architecture-driven content and experiential marketing o Strategic PR to shape stakeholder sentiment
Bombora
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Chief Marketing OfficerBombora May 2024 - PresentNew York, New York, Us
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Strategic AdvisorOctane11 Oct 2023 - PresentNew York, New York, Us -
Chief Marketing OfficerCision Nov 2021 - Aug 2023Chicago, Illinois, UsAs the Chief Marketing Officer of Cision (Platinum Equity owned, global leader in media intelligence and communications technology), I led the end-to end transformation of global marketing: establishing a new enterprise vision and strategies and rebuilding the capabilities, infrastructure, marketing leadership team and bench of talent to deliver our goals (ultimately ~75 marketers based in 8 countries responsible for 24 markets). Under my leadership, Cision Marketing gained the respect and trust of our cross functional partners (e.g., Sales, Product Development, Customer Success, BU leaders) and built a performance marketing engine that engaged our target audiences from brand discovery through product consideration and created elevated, predictable, valuable lead pipelines that fueled our Sales team. Cision is a company with 3BUs, operating in 24 countries, with a mix of SAAS and professional services offerings. During my leadership: - Lead generation achieved 12 month highs in the company’s largest markets, beating targets- Team launched enterprise ABM programs delivering 20% conversion from nomination to SQL- Team delivered global website and SEO strategy redesign resulting in +20% monthly site traffic and +27% visitor engagement - Paid Media ROAS grew to 3-8X investment (by BU) while increasing investment capacity- Team reconfigured the Martech stack redeploying 50% of budget to higher return tools and data sources -
Vice President Commercial Demand GenerationAmerican Express Feb 2020 - Nov 2021New York, Ny, UsPresident’s Club Award Recipient, in recognition of distinctive contribution to company performance • Built a new to AXP marketing team (40 colleagues) with a mandate to accelerate Sales’ team pipeline and elevate ROI. • Responsible for $150M annual advertising, promotion and data budget and fueling ~500 sellers as well as direct-response channels. • Shifted sales team lead pipeline to 60% marketing generated (from 15%); increased opportunity conversion 4X.High impact first to AXP marketing strategies included: • Account Based Marketing program based on predictive and deterministic targeting and personalized content.• Integration of digital intent & behavioral intelligence to grow lead volumes and shape marketing treatments: - Developed infrastructure to capture and use behavioral signals in real time to evaluate lead readiness and inform marketing and sales’ ‘next best action’ to optimize conversion. - Identified, tested and onboarded multiple new to AXP data intelligence and analytics partners. - Partnered with marketing operations and data science teams to install a new marketing automation engine and implement AI-powered lead routing models to accelerate conversion and reduce cost per conversion. New sales team engagement tools included: • Redesign of Salesforce lead presentation UX to drive more timely, more strategic sales conversations through intuitive delivery of insights & intelligence. • First “personalized” sales incentive programs modeled on digital personalization. -
Vice President, Partnerships, Referral Marketing & Lead Gen InnovationAmerican Express Sep 2018 - Feb 2020New York, Ny, UsPARTNERS/ CO BRAND MARKETING: Lead go to market strategy development, execution, and optimization of the B2B card partnerships including Amazon, Delta, Marriott, Hilton, and Lowe's.• Launched the Marriott American Express Business Card portfolio (post merger with Starwood)• Launched the Amazon Business American Express Card: the highest volume card in AXP commercial portfolio through 2020.DIRECT RESPONSE MARKETING: Transformed B2B Direct Mail program, increasing net response rate 50% and ROI 30%. Developed first B2B prospect email marketing platform. Primary program growth levers included: • Advanced analytics targeting models including first-to-market product propensity model, new modeling techniques and new data sources • Continuous creative and promotional test-and-learn approach • End-to-end experiences to maximize conversion REFERRAL & LOYALTY MARKETING: Led the development of AXP's first business customer referral platform, growing 50%+ YOY in each of its first two years • Built trigger-based marketing strategies to excite referring base and diversify referral momentsDIGITAL LEAD GENERATION AND NURTURING: Built proof of concept pilot for commercial lead generation channel to attract, qualify and nurture leads for a specialized, phone-based sales team • Envisioned and tested digital lead-generation strategies (site-based traffic shaping, content marketing, paid social, paid search and email-based journeys)• Successful pilot became the foundation of expansion of sales team from 2 to 20 and the creation of a new to AXP Marketing team
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Vice President Partnership & Referral MarketingAmerican Express Sep 2016 - Sep 2018New York, Ny, UsPARTNERS/ CO BRAND MARKETING: Lead go to market strategy development, execution, and optimization of the B2B card partnerships including Delta, Marriott, Hilton, and Lowe's.• Grew sales with innovative end-to-end omni-channel experiences (e.g., digital, direct response, phone, retail, face to face) and sophisticated targeting using AXP, partner and 3rd party data.• Developed value props, market positioning, creative and channel strategiesREFERRAL & LOYALTY MARKETING: Led the development of AXP's first business customer referral platform, growing 50%+ YOY in each of its first two years • Developed multi-channel experience for Card Members and Prospects across site, search, social and email
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Associate PartnerMckinsey & Company Jan 2008 - Feb 2015Us• Awarded highest possible rating (“distinctive”) in every review cycle• Recognized for expertise in Marketing and Sales strategy, and Marketing Channel and Partner Management• Primary lead of McKinsey’s 2014 global Customer & Channel Management Survey (run since 1978). Survey identified best practices in customer/ partner collaboration of 140 leading Consumer companies in the U.S., Europe and Latin America.• Served as Chief of Staff to CEO of $15 B Consumer Products Company for 6 months: Developed and led strategy workshops with top team to identify growth acceleration opportunities; Authored long range strategic plan for Executive Committee; Wrote Board of Directors presentations; Developed year-long, global & cross functional communications plan.• Led numerous Marketing Strategy and Execution engagements: Authored marketing strategy for a $3B nutrition company; Defined behavioral shopper segmentation based on loyalty program/ shopper data for a leading vitamin/ supplement retailer (400+ U.S. outlets); Developed multi-channel customer “win back” strategy for an OTC manufacturer reentering market; Optimized pricing for the $1B Canadian business of a global consumer goods company; Created marketing strategy to support a global food company’s entrance into the $1.5B “packaged fresh food” category; Authored 3 year growth plan for an $8 B food company.• Led numerous Sales Strategy and Management engagements: Acted as interim Director of Sales (6 months) for newly formed $1B U.S. food division of a Japanese company; Wrote strategy and execution plan for footwear manufacturer to shift from a generalist sales force to a specialist sales force focused on key retail partners and channels; Led sales force transformations at a global food company and a global home care company; Led geospatial analysis for a U.S. specialty retailer to prioritize locations for expansion and existing store remodels based on local competitive dynamics. -
Brand ManagerKraft Foods Sep 2004 - Jan 2008Greater Chicago Area, Il, Us• First in class to achieve promotion to Brand Manager; promoted in 2.5 years v. typical 3 - 5 years• Awarded two Manager Awards for “performing above & beyond call of duty”• Brand Manager, Post Cereal New Products: Developed and launched new cereal for toddlers; achieved $20M+ in first full year; Developed and launched wholesome snack platform to gain share of incremental eating occasions• Senior Associate Brand Manager, Cheese Nips Crackers: Led development of long term growth strategy that reversed 3 years of double-digit declines; Developed first new product with significant, nutrition-based differentiation gaining +3.4 points of additional household penetration; Created 360 integrated marketing campaign (TV, digital, print, in store and partnerships) which received national press coverage; Initiated and negotiated Kraft’s first co-marketing partnership with a video game publisher• Associate Brand Manager, Triscuit Crackers: Grew business +11% in one year, breaking $200M in revenue for the first time; developed national print and digital advertising campaigns; Launched highly incremental sub-line of artisanal flavors; Reduced rate of un-saleable product by 10% through SKU optimization and improved forecasting -
PrincipalGen3 Partners 1999 - 2001Boston, Ma, Us
Putney Cloos Skills
Putney Cloos Education Details
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Northwestern University - Kellogg School Of ManagementStrategy -
Harvard UniversityHistory
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Phillips AcademyHigh School Diploma
Frequently Asked Questions about Putney Cloos
What company does Putney Cloos work for?
Putney Cloos works for Bombora
What is Putney Cloos's role at the current company?
Putney Cloos's current role is Chief Marketing Officer | B2B Marketing Innovator | Passion for Telling Stories Through Data.
What is Putney Cloos's email address?
Putney Cloos's email address is pu****@****ion.com
What schools did Putney Cloos attend?
Putney Cloos attended Northwestern University - Kellogg School Of Management, Harvard University, Phillips Academy.
What skills is Putney Cloos known for?
Putney Cloos has skills like Competitive Analysis, Marketing Strategy, Cross Functional Team Leadership, Consumer Products, Customer Insight, Sales Strategy, Digital Marketing, Go To Market Strategy, Management, Strategy, Business Strategy, Segmentation.
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