Putney Cloos Email & Phone Number

New York, New York, US

New York, New York, US

Chicago, Illinois, US

As the Chief Marketing Officer of Cision (Platinum Equity owned, global leader in media intelligence and communications technology), I led the end-to end transformation of global marketing: establishing a new enterprise vision and strategies and rebuilding the capabilities, infrastructure, marketing leadership team and bench of talent to deliver our goals.

New York, NY, US

• President’s Club Award Recipient, in recognition of distinctive contribution to company performance
• Built a new to AXP marketing team (40 colleagues) with a mandate to accelerate Sales’ team pipeline and elevate ROI.
• Responsible for $150M annual advertising, promotion and data budget and fueling ~500 sellers as well as direct-response channels.
• Shifted sales team lead pipeline to 60% marketing generated (from 15%); increased opportunity conversion 4X.High impact first to AXP marketing strategies included:
• Account Based Marketing program based on predictive and deterministic targeting and personalized content.
• Integration of digital intent & behavioral intelligence to grow lead volumes and shape marketing treatments: - Developed infrastructure to capture and use behavioral signals in real time to evaluate lead readiness and.

New York, NY, US

• PARTNERS/ CO BRAND MARKETING: Lead go to market strategy development, execution, and optimization of the B2B card partnerships including Amazon, Delta, Marriott, Hilton, and Lowe's.
• Launched the Marriott American Express Business Card portfolio (post merger with Starwood)
• Launched the Amazon Business American Express Card: the highest volume card in AXP commercial portfolio through 2020.DIRECT RESPONSE MARKETING: Transformed B2B Direct Mail program, increasing net response rate 50% and.
• Advanced analytics targeting models including first-to-market product propensity model, new modeling techniques and new data sources
• Continuous creative and promotional test-and-learn approach
• End-to-end experiences to maximize conversion REFERRAL & LOYALTY MARKETING: Led the development of AXP's first business customer referral platform, growing 50%+ YOY in each of its first two years

New York, NY, US

• PARTNERS/ CO BRAND MARKETING: Lead go to market strategy development, execution, and optimization of the B2B card partnerships including Delta, Marriott, Hilton, and Lowe's.
• Grew sales with innovative end-to-end omni-channel experiences (e.g., digital, direct response, phone, retail, face to face) and sophisticated targeting using AXP, partner and 3rd party data.
• Developed value props, market positioning, creative and channel strategiesREFERRAL & LOYALTY MARKETING: Led the development of AXP's first business customer referral platform, growing 50%+ YOY in each of its first two.
• Developed multi-channel experience for Card Members and Prospects across site, search, social and email

US

• Awarded highest possible rating (“distinctive”) in every review cycle
• Recognized for expertise in Marketing and Sales strategy, and Marketing Channel and Partner Management
• Primary lead of McKinsey’s 2014 global Customer & Channel Management Survey (run since 1978). Survey identified best practices in customer/ partner collaboration of 140 leading Consumer companies in the U.S., Europe.
• Served as Chief of Staff to CEO of $15 B Consumer Products Company for 6 months: Developed and led strategy workshops with top team to identify growth acceleration opportunities; Authored long range strategic plan for.
• Led numerous Marketing Strategy and Execution engagements: Authored marketing strategy for a $3B nutrition company; Defined behavioral shopper segmentation based on loyalty program/ shopper data for a leading vitamin/.
• Led numerous Sales Strategy and Management engagements: Acted as interim Director of Sales (6 months) for newly formed $1B U.S. food division of a Japanese company; Wrote strategy and execution plan for footwear.

Greater Chicago Area, IL, US

• First in class to achieve promotion to Brand Manager; promoted in 2.5 years v. typical 3 - 5 years
• Awarded two Manager Awards for “performing above & beyond call of duty”
• Brand Manager, Post Cereal New Products: Developed and launched new cereal for toddlers; achieved $20M+ in first full year; Developed and launched wholesome snack platform to gain share of incremental eating occasions
• Senior Associate Brand Manager, Cheese Nips Crackers: Led development of long term growth strategy that reversed 3 years of double-digit declines; Developed first new product with significant, nutrition-based.
• Associate Brand Manager, Triscuit Crackers: Grew business +11% in one year, breaking $200M in revenue for the first time; developed national print and digital advertising campaigns; Launched highly incremental sub-line.

Boston, MA, US

Mba, Finance, Marketing, Strategy

Ba, History

High School Diploma