At Boston University AdLab, our team reimagined Wareham Media’s branding, striking a chord with diverse audiences. The rebrand included a fresh logo, slogan, and a tailored social media campaign encompassing both Gen Z and the 55+ demographic. My role was pivotal in the art direction for the company’s video content, contributing to a dynamic 10-second video ID/bumper that resonates with viewers.Parallel to my academic journey in Advertising and Marketing, I have been instrumental in advancing 360energy's business development. Our engagement at Boston University's Idea Con and MIT's Sandbox Innovation Fund Program Showcase exemplifies our commitment to fostering partnerships and innovation. My efforts, recognized with the Rising Star Award, reflect a dedicated pursuit of shaping the future of sustainable energy and media influence.