Putri Devina Dyani Email & Phone Number

Jakarta, Indonesia

• Managed diverse brand portfolios including Kodomo Kids, Kodomo Baby, Fres n Natural, Kecap Sedaap, and Daia Detergent• Contributed to the ideation and development of creative concepts for brand campaigns, including campaign naming, PR packages, and social media activities• Crafted KOL briefs for brand content, ensuring alignment with brand objectives• Actively participated in digital content production, including content shooting• Supervised creative aspects on brand’s on-ground activities• Researched ideal brand and KOL partnerships in line with brand values

• Conducted regular monitoring on website content• Producing in events coverage related to DIKOM

Festival Ajisaka Universitas Gadjah Mada is an annual national communication competition, held by Departemen Ilmu Komunikasi UGM for college students across Indonesia. The competition spanned five categories: Advertising, Public Relations, Journalism, Film, and Research. As Vice Chief Executive Officer, my responsibilities included:• Managed and coordinated the collective performance, overseeing 111 members across 14 divisions alongside with Project Manager• Developed strategic plans for Festival Ajisaka, ensuring alignment with organizational goals and enhancing the competition's overall impact alongside with Project Manager • Directed creative and strategic divisions: Creative, Public Affairs, Business Development, and Liaison Officer• Organized essential documents including Directory, Report, and Daily Progress

Jakarta, Indonesia

• Performed as Project Manager for the UT Intern Employer Branding project, leading a team of 5 members• Led the branding initiative for the UT Intern Instagram account, introducing a new Logo, Mascot, and Tagline to elevate its visual identity• Managed the Social Media Activation process by establishing Content Pillars and Brand Tones, and contributed to the development of Visual Guidelines• Collaborated with the team to produce 26 Instagram Posts and 23 Instagram Reels• Achieved a Reach Rate of 1,510% and an Engagement Rate of 497% over 4 months• Reached remarkable improvements in account performance, including increases in Impressions (37.3%), Account Engagement (6.1%), Content Interactions (155%), Post Interactions (182%), Reel Interactions (143%), and Story Interactions (40%)• Successfully drove a growth of 680 Followers, representing a 59.8% increase in the total Followers base

Bachelor'S Degree, Communication Science

Education record

Activities and Societies: Head of Public Relation Staff at Cleotatra 81