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Patrik Utterström Email & Phone Number
Head of CRM
at
Cheil Spain
LinkedIn matched
3 data sources
Profile completeness 86%
Current company
Role
Head of CRM
Location
Madrid, Community Of Madrid, Spain
Company size
Who is Patrik Utterström? Overview
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Quick answer
Patrik Utterström is listed as Head of CRM at Cheil Spain, a company with 976 employees, based in Madrid, Community Of Madrid, Spain. AeroLeads shows a matched LinkedIn profile for Patrik Utterström.
Patrik Utterström previously worked as CRM, Loyalty & Customer Engagement Specialist (Samsung Iberia) at Cheil Spain and Co-Owner & Board Member at S.O.F.O. Förvaltning Ab. Patrik Utterström holds Bachelor'S Degree, International Business With French from Regent'S University London.
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Email format at Cheil Spain
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Cheil Spain
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Profile bio
About Patrik Utterström
'A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption of our work. He is the purpose of it. He is not an outsider of our business. He is part of it. We are not doing him a favour by serving him. He is doing us a favour by giving us the opportunity to do so.'I read this 1890 quote by Mahatma Gandhi during my university studies, and it will always stay true. Although business and how we market our goods and services have changed, the customer and their experience will always be at the core. This is why I have always brought a customer centric approach to all the positions I have held, both in the travel & mobility industry and in the tech industry, and will continue to do so going forward.I am a highly motivated and results driven team leader with commercial and marketing experience in an international environment. With a strong commitment to personal growth and continuous learning, I strive to gain new insights and perspectives that enrich my skills and understanding. Driven by an entrepreneurial attitude, I work to improve performance through strategic thinking and efficient solutions, keeping the customer at heartI strive to live with kindness and compassion, building positive relationships both professionally and personally.
Current workplace
Patrik Utterström's current company
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Cheil Spain
16 roles · 28 years
Patrik Utterström work experience
A career timeline built from the work history available for this profile.
Crm, Loyalty & Customer Engagement Specialist (Samsung Iberia)
Current- Cheil Spain is a digital marketing agency specialised in consulting and strategic solutions. I am, since January 2024, leading the establishment of the European CRM Centre of Excellence for Cheil Spain, working closely.
- Created triple digit performance growth year on year for the CRM programme in 2024
- Automating marketing communications to be more efficient in driving long term loyalty and engagement
- Segmenting 1st party data to drive more meaningful customer experience and engagement
- Creating omni-channel communications together with paid media, social media and web personalisation
Jan 2021 - Present
Co-Owner & Board Member
Current
S.O.F.O. Förvaltning Ab
- S.O.F.O. is a 3rd-generation family-owned real estate company based in Stockholm.
- Owner and Board Member
- Successfully implemented digital transformation of company administration to drive efficiencies
- Responsible for ongoing finance administration
Jan 2020 - Present
Consultant (Pro Bono)
Freelance, Self-Employed
Projet Ditunga is an NGO, created for the comprehensive development of rural communities in the Democratic Republic of Congo.I worked as pro bono consultant during the RFA process for grant funding for off-grid solar electrification of Hospital Nuestra Señora de Guadalupe in the Ngandanjika region.
Apr 2020 - Jun 2020
Long Haul Outbound Director - North America, Middle East & Africa
- The objective of the Hertz Long Haul Marketing department was to market and service car rental customers who travelled long haul. My responsibility was for North American customers, as well as Middle Eastern & African.
- Digital marketing - CRM, loyalty, PPC, SEO, affiliate, display
- Partnership marketing - airlines, hotels, credit cards
- PR and social media
- Brokers and online travel agents
- Call centre
Dec 2018 - Dec 2019
Long Haul Senior Manager - Europe Inbound
- The objective of the Hertz Long Haul Marketing department was to market and service car rental customers who travelled long haul. My responsibility was for Middle Eastern & African customers, as well as Australian and.
- Digital marketing - CRM, loyalty, PPC, SEO, affiliate, display
- Partnership marketing - airlines, hotels, credit cards
- PR and social media
- Brokers and online travel agents
- Call centre
Nov 2015 - Nov 2018
Regional Marketing Manager - Middle East & Africa Outbound
- The objective of the Hertz Long Haul Marketing department was to market and service car rental customers who travelled long haul. Based in the satellite office in Dubai, my responsibility was for Middle Eastern &.
- Digital marketing - CRM, loyalty, PPC, SEO, affiliate, display
- Partnership marketing - airlines, hotels, credit cards
- PR and social media
- Brokers and online travel agents
- Call centre
Jul 2014 - Oct 2015
Commercial Strategy & Marketing Manager - Europe
- PMO for the European Strategic Plans for Hertz, reporting directly to VP of Sales & Marketing
- Supporting multi-brand strategy alignment for recently acquired Dollar & Thrifty brands
- Launch strategy implementation for Hertz 24/7 Car Sharing with commercial and marketing plans
- Using Lean Six Sigma to drive cost reduction within Hertz 24/7 towards the P&L
- Responsible for the implementation and marketing of strategic innovation initiatives in Europe
Sep 2011 - Jun 2014
Senior Account Manager - Crm & Loyalty
- Strategic planning, performance analysis, and project development for Hertz Europe CRM
- Responsible for developing acquisition, retention and growth strategies for Hertz #1 Club Gold
- Delivering YoY a 111% revenue increase directly attributable to initiatives undertaken in 2011
- Successful improvements of productivity, efficiency maximisation and cost reduction
Mar 2010 - Aug 2011
Account Manager
- Consultant responsible for operating and developing the CRM programme for Hertz Europe
- Ownership of the customer behaviour analysis and customer database segmentation
- Made substantial savings on client costs through better efficiency and economies of scale
Jan 2009 - Feb 2010
Account Executive
- Printing and mail fulfillment for Hilton Honors, BMI Diamond Club, and Hertz #1 Club Gold.
Mar 2007 - Dec 2008
Project Management Assistant
Fieldwork Stockholm
Dec 2005 - Jan 2006
Project Management Assistant
Fieldwork Stockholm
Jul 2005 - Sep 2005
Midmarket Intern
Jun 2004 - Aug 2004
Skiing Instructor
1999 - 2002
~3 yrs
Icehockey Coach
1998 - 2000
~2 yrs
5 education records
Patrik Utterström education
Bachelor'S Degree, International Business With French
Online Programme, Blockchain Revolution
Erasmus, Marketing, Economics
Basic Course In Economics
Basic Course In Civil Law
FAQ
Frequently asked questions about Patrik Utterström
Quick answers generated from the profile data available on this page.
What company does Patrik Utterström work for?
Patrik Utterström works for Cheil Spain.
What is Patrik Utterström's role at Cheil Spain?
Patrik Utterström is listed as Head of CRM at Cheil Spain.
Where is Patrik Utterström based?
Patrik Utterström is based in Madrid, Community Of Madrid, Spain while working with Cheil Spain.
What companies has Patrik Utterström worked for?
Patrik Utterström has worked for Cheil Spain, S.O.F.O. Förvaltning Ab, Freelance, Self-Employed, Hertz, and Brierley.
How can I contact Patrik Utterström?
You can use AeroLeads to view verified contact signals for Patrik Utterström at Cheil Spain, including work email, phone, and LinkedIn data when available.
What schools did Patrik Utterström attend?
Patrik Utterström holds Bachelor'S Degree, International Business With French from Regent'S University London.
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