'A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption of our work. He is the purpose of it. He is not an outsider of our business. He is part of it. We are not doing him a favour by serving him. He is doing us a favour by giving us the opportunity to do so.'I read this 1890 quote by Mahatma Gandhi during my university studies, and it will always stay true. Although business and how we market our goods and services have changed, the customer and their experience will always be at the core. This is why I have always brought a customer centric approach to all the positions I have held, both in the travel & mobility industry and in the tech industry, and will continue to do so going forward.I am a highly motivated and results driven team leader with commercial and marketing experience in an international environment. With a strong commitment to personal growth and continuous learning, I strive to gain new insights and perspectives that enrich my skills and understanding. Driven by an entrepreneurial attitude, I work to improve performance through strategic thinking and efficient solutions, keeping the customer at heartI strive to live with kindness and compassion, building positive relationships both professionally and personally.
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Head Of CrmCheil SpainMadrid, Es -
Crm, Loyalty & Customer Engagement Specialist (Samsung Iberia)Cheil Spain Jan 2021 - PresentMadrid, Community Of Madrid, SpainCheil Spain is a digital marketing agency specialised in consulting and strategic solutions. I am, since January 2024, leading the establishment of the European CRM Centre of Excellence for Cheil Spain, working closely with the European HQ in London as well as other European markets.For Samsung Electronics Iberia I drive the CRM strategic plan for Spain and Portugal, as well as the customer engagement development through marketing automation and key strategic projects. Achievements include:• Created triple digit performance growth year on year for the CRM programme in 2024 • Automating marketing communications to be more efficient in driving long term loyalty and engagement• Segmenting 1st party data to drive more meaningful customer experience and engagement• Creating omni-channel communications together with paid media, social media and web personalisation -
Co-Owner & Board MemberS.O.F.O. Förvaltning Ab Jan 2020 - PresentStockholm, Stockholm County, SwedenS.O.F.O. is a 3rd-generation family-owned real estate company based in Stockholm.• Owner and Board Member• Successfully implemented digital transformation of company administration to drive efficiencies• Responsible for ongoing finance administration
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Consultant (Pro Bono)Freelance, Self-Employed Apr 2020 - Jun 2020Projet Ditunga is an NGO, created for the comprehensive development of rural communities in the Democratic Republic of Congo.I worked as pro bono consultant during the RFA process for grant funding for off-grid solar electrification of Hospital Nuestra Señora de Guadalupe in the Ngandanjika region.
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Long Haul Outbound Director - North America, Middle East & AfricaHertz Dec 2018 - Dec 2019London, England, United KingdomThe objective of the Hertz Long Haul Marketing department was to market and service car rental customers who travelled long haul. My responsibility was for North American customers, as well as Middle Eastern & African customers, travelling to Europe, with the main objective to:1. Ensure long haul customers picked Hertz for their car rental needs• Digital marketing - CRM, loyalty, PPC, SEO, affiliate, display• Partnership marketing - airlines, hotels, credit cards • PR and social media• Brokers and online travel agents • Call centre• Online merchandising, new value added services, eCommerce• Revenue management, pricing and fleet operation2. Provide a positive rental experience - before, during and after the transaction -
Long Haul Senior Manager - Europe InboundHertz Nov 2015 - Nov 2018London, England, United KingdomThe objective of the Hertz Long Haul Marketing department was to market and service car rental customers who travelled long haul. My responsibility was for Middle Eastern & African customers, as well as Australian and New Zealand customers, travelling to Europe, with the main objective to:1. Ensure long haul customers picked Hertz for their car rental needs• Digital marketing - CRM, loyalty, PPC, SEO, affiliate, display• Partnership marketing - airlines, hotels, credit cards • PR and social media• Brokers and online travel agents • Call centre• Online merchandising, new value added services, eCommerce• Revenue management, pricing and fleet operation2. Provide a positive rental experience - before, during and after the transaction -
Regional Marketing Manager - Middle East & Africa OutboundHertz Jul 2014 - Oct 2015Dubai, United Arab EmiratesThe objective of the Hertz Long Haul Marketing department was to market and service car rental customers who travelled long haul. Based in the satellite office in Dubai, my responsibility was for Middle Eastern & African customers, travelling to Europe, with the main objective to:1. Ensure long haul customers picked Hertz for their car rental needs• Digital marketing - CRM, loyalty, PPC, SEO, affiliate, display• Partnership marketing - airlines, hotels, credit cards • PR and social media• Brokers and online travel agents • Call centre• Online merchandising, new value added services, eCommerce• Revenue management, pricing and fleet operation2. Provide a positive rental experience - before, during and after the transaction -
Commercial Strategy & Marketing Manager - EuropeHertz Sep 2011 - Jun 2014London, England, United Kingdom• PMO for the European Strategic Plans for Hertz, reporting directly to VP of Sales & Marketing• Supporting multi-brand strategy alignment for recently acquired Dollar & Thrifty brands• Launch strategy implementation for Hertz 24/7 Car Sharing with commercial and marketing plans • Using Lean Six Sigma to drive cost reduction within Hertz 24/7 towards the P&L• Responsible for the implementation and marketing of strategic innovation initiatives in Europe -
Senior Account Manager - Crm & LoyaltyBrierley Mar 2010 - Aug 2011London, England, United Kingdom• Strategic planning, performance analysis, and project development for Hertz Europe CRM• Responsible for developing acquisition, retention and growth strategies for Hertz #1 Club Gold • Delivering YoY a 111% revenue increase directly attributable to initiatives undertaken in 2011• Successful improvements of productivity, efficiency maximisation and cost reduction -
Account ManagerBrierley Jan 2009 - Feb 2010London, England, United Kingdom• Consultant responsible for operating and developing the CRM programme for Hertz Europe• Ownership of the customer behaviour analysis and customer database segmentation• Made substantial savings on client costs through better efficiency and economies of scale -
Account ExecutiveBrierley Mar 2007 - Dec 2008London, England, United Kingdom• Printing and mail fulfillment for Hilton Honors, BMI Diamond Club, and Hertz #1 Club Gold. -
Project Management AssistantFieldwork Stockholm Dec 2005 - Jan 2006
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Project Management AssistantFieldwork Stockholm Jul 2005 - Sep 2005
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Midmarket InternDanske Bank Jun 2004 - Aug 2004 -
Skiing InstructorFriluftsfrämjandet 1999 - 2002 -
Icehockey CoachSaltsjöbadens If 1998 - 2000
Patrik Utterström Education Details
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International Business With French -
Marketing, Economics -
Basic Course In Economics -
Basic Course In Civil Law
Frequently Asked Questions about Patrik Utterström
What company does Patrik Utterström work for?
Patrik Utterström works for Cheil Spain
What is Patrik Utterström's role at the current company?
Patrik Utterström's current role is Head of CRM.
What schools did Patrik Utterström attend?
Patrik Utterström attended Regent's University London, Insead, Université Paris Dauphine - Psl, Stockholms Universitet, Stockholms Universitet.
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Patrik Utterstrom
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Patrik Utterström
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