- Reported to Head of Sales and Marketing.

Urban & Co is a retail company specialized in shoes and bags with two main brands, Urban & Co and Essentials.Responsibilities:- Worked together with the Development team in designing the framework of Urban & Co website interface- Designed the e-commerce system flow for operations and talent required for each role- Reworked the visual direction of Urban & Co social media (https://www.instagram.com/urbanco.official/) with Social Media Specialist

- Reported to Vice President of Marketing and assisted Head of Campaign, who was responsible for 3 teams (Organic team, Campaign & Brand team, and Creative team).Research:- Designed and conducted consumer research and other kinds of research (quantitative and qualitative) in response to the needs of the brand and campaign activities.- Collected and interpreted information about market, competitor, and consumer behavior as the foundation of strategy for social media, campaign… Show more - Reported to Vice President of Marketing and assisted Head of Campaign, who was responsible for 3 teams (Organic team, Campaign & Brand team, and Creative team).Research:- Designed and conducted consumer research and other kinds of research (quantitative and qualitative) in response to the needs of the brand and campaign activities.- Collected and interpreted information about market, competitor, and consumer behavior as the foundation of strategy for social media, campaign, and brand.- Researched pre-campaign and post-campaign insights to provide solid foundation for the campaign plans and TV Commercials.Strategy:- Delivered Biweekly and Monthly reports of Organic (Social Media) and Campaign (Product Push and Influencer/KOL) consist of performance and recommendation.- Built performance dashboards for Social Media, Campaign, and KOL.- Gathered and manipulated data to deliver insight and analysis for stakeholders.- Tracked performance of quarterly and monthly campaigns and also brand positioning (collaborate with Yougov).- Analysed current business processes in relation to the brand, campaign, and social media, and suggested improvements accordingly.- Concocted strategy for product push campaign (editorial) with Product Campaign Manager.Others: - Coordinate with the Studio team to produce better photos for champion SKUs.- Proposed new projects to boost growth and measured the performance.- Managed a Group Buying project, “Geng Irit”, which involved other divisions.Accomplishments:- Contributed significantly in monitoring Sorabel’s Instagram (https://www.instagram.com/sorabelofficial/), providing acute insights to help it reach 1M followers organically.- Helped launch Sorabel's TVC (Coba Dulu Baru Bayar Merah VS Biru and S atau M, Maskara Palsu Lunturkan Harimu, #BeFashionableForever).- Developed brand identity of Sorabel’s lip product, Beauty Crime, with Campaign Manager and Creative Director. Show less

- Managed a division with an average of 4-5 Billion sales per month. - Directed 4 departments (Food, Drink, Cleaning, and Health Beauty Care) which contributed to 60% of store sales along with 2 Department Managers, 2 Team Leaders, and 6 staffs. - Executed corporate programs, promotions, and policies. - Ensured monthly sales targets were met both by Online and Offline channels.- Negotiated with suppliers and buyers to boost sales. - Ensured that customer experiences in-store… Show more - Managed a division with an average of 4-5 Billion sales per month. - Directed 4 departments (Food, Drink, Cleaning, and Health Beauty Care) which contributed to 60% of store sales along with 2 Department Managers, 2 Team Leaders, and 6 staffs. - Executed corporate programs, promotions, and policies. - Ensured monthly sales targets were met both by Online and Offline channels.- Negotiated with suppliers and buyers to boost sales. - Ensured that customer experiences in-store had met Hypermart's standards.Accomplishments:- Elevated Bandung Indah Plaza store from rank #25 to #14 in HypermartOnline e-commerce national sales and bring the rank from #7 to #1 in Jabodetabek 2 Region from April to June 2017, achieving sales growth through online sales by 287% in June. - Launched the ‘One Aisle One Person’ program to optimize customer satisfaction and drive sales. Achieved 45 points (previously 23 points) in a month for Five Star Store Audit for displays, store standard, and customer satisfaction. Became the highest achiever of Grocery Division Five Star Store Audit in Jabodetabek 2 Region.- Reduced shrinkage level of Grocery Division from 1 Billion to 300 Million in one semester of stock opname by enacting SOP from back-end to front-end. Show less

Hypermart Bengkulu belongs to the top 10 sales of all Hypermart stores.- Directed 3 Department Managers, 4 Team Leaders, and 9 staffs. - Conducted ‘Store Standard Training’ for staff. - Monitored inventory level as compared to sales (inventory days). Accomplishments:- Dealt with local mobile phone distributors as consignment merchandiser at Hypermart Bengkulu to raise Electronic Department sales and product assortments.- Organized the first “Bengkulu Cat Lover”… Show more Hypermart Bengkulu belongs to the top 10 sales of all Hypermart stores.- Directed 3 Department Managers, 4 Team Leaders, and 9 staffs. - Conducted ‘Store Standard Training’ for staff. - Monitored inventory level as compared to sales (inventory days). Accomplishments:- Dealt with local mobile phone distributors as consignment merchandiser at Hypermart Bengkulu to raise Electronic Department sales and product assortments.- Organized the first “Bengkulu Cat Lover” by negotiating with Dinas Peternakan dan Kesehatan Hewan Provinsi Bengkulu. Show less

- Worked alongside managers to gain familiarity with retail business operations. - Project-based orientation. - Analyzed various Departments and delivered solutions to management. Accomplishments:- Reduced inactive (loser) items inventory by 29% (equal to 527 Million) in three months throufh sales on Bazaar Department at Hypermart Bandung Indah Plaza.- Increased sales by 27% for high stock on hand items through display animation on Bazaar Department at Hypermart… Show more - Worked alongside managers to gain familiarity with retail business operations. - Project-based orientation. - Analyzed various Departments and delivered solutions to management. Accomplishments:- Reduced inactive (loser) items inventory by 29% (equal to 527 Million) in three months throufh sales on Bazaar Department at Hypermart Bandung Indah Plaza.- Increased sales by 27% for high stock on hand items through display animation on Bazaar Department at Hypermart Bandung Indah Plaza.- Increased sales by 5.11% (equal to 150 Million) through store standard in the Produce Department in three months at Hypermart Bengkulu Indah Mall.- Designed ‘Fruits and Vegetables Technical Information’ and ‘Produce Clock’ which was then used in all Hypermart South Sumatera stores.- Reviewed Grocery ordering parameters which resulted in decrease of out-of-stock of Must-Have Item (Pareto SKUs) from 32% to 7%. Show less

- Conducted laboratory work courses regarding customer need identification, product design, and rapid prototyping. - Guided students in the making of a new product development project for the final exhibition.

Helped the lecturer to organize Product Design and Development course and Economic and Techno-Economic course. In exchange of assessing student’s homework and mentoring.

Improved employee work performance based on ergonomics.