Work closely with C-suite to shape and evolve the studio and HoloSuite, our post-production platform for volumetric video.Develop, grow, and manage our partners and clients; function as both educator and provider of technical expertise and consultation on volumetric video production.Build and execute a marketing strategy for HoloSuite, a capture agnostic volumetric video post production platform, across multiple channels, including social media, web, email, video, and events. Identify value propositions, attend, and speak at industry events & trade shows.Establish and grow relationships with creatives, developers, and distributors of immersive entertainment.

Collaborated with CEO, President and CTO in company pivot from mobile social platform toad tech solution. Achieved new product market fit in one quarter.Set marketing strategy and managed operational execution.Assess business development; develop plans to exploit opportunities and mitigate challenges.Identify milestones - establish clear KPIs for everyone to communicate performance.Assist and coach new business development and management of new accounts.

Developed and implemented strategic, data-influenced growth strategies for all touch-pointsfor a social platform, with a focus on social, influencers, and partnerships.Fostered client relationships and collaborated across departments with MTV, Fox ConsumerProducts, Miramax, Sony and Paramount Pictures to co-develop content marketing initiatives.Managed marketing team; built fan community; set influencer strategy.Serve as a key member of the senior management team by providing leadership, guidance and motivation.

- Developed digital marketing campaign for product anniversary; coordinated plans with PR agencies as well as other offline partners. Collaborated with corporate social channels on research and analysis of social platforms to further develop targeted communications plans with influencers and branded communicators.- Provided mentorship and consultation for new business development, staff organization and program development to a start up creative agency.- Strategized content opportunities with Oscar nominated filmmaker in partnerships with cable, OTT and streaming services.- Counseled virtual reality game company on expanding competencies by including brand marketing via immersive entertainment.- Counseled senior TV production company executives on evolution of social platforms and how best to amplify and extend TV series. Advised editorial calendars for social media teases and promotions and suggested use of unique online content extensions to strengthen fan base.- Ideated with Fortune 500 beverage company senior staff on evolution of consumer products, shops and business opportunities with “Internet of Things.”- Developed long term initiatives targeting influencer communities for hardcore gamers for Fortune 500 Technology company.- Innovated with Fortune 500 QSR for new products and marketing tactics for international and US markets. - Counseled global agency on new online division developing custom branded entertainment properties for clients.

Designed and developed digital properties for Sony Pictures feature films, home entertainment releases and television shows. Led teams in award-winning mobile game and interactive feature development - most notably for “White House Down,” “Cloudy with a Chance of Meatballs 2” and “The Mortal Instruments.” Strategized and produced online companion pieces to TV properties: “Breaking Bad,” “The Blacklist,” “The Goldbergs,” “Community,” and “Helix.” Budgeted, scheduled and led initiatives for Home Entertainment releases of “Breaking Bad,” “Resident Evil Retribution,” “Hope Springs,” and “Battle of the Year.”

Partnered in drafting a business plan, pitching investors and launching a children’s clothing brand. Negotiated and sourced manufacturing in China, Mexico and Los Angeles. Sold business in 2012 with brand in 200 US locations and 30 standalone stores in China.

Managed award-winning digital marketing team at global PR/Marketing agency. Developed digital strategies for Fortune 500 companies. Led new business initiatives, developed brands, managed crises, built reputations online. Trained international clients and agency executives on digital marketing opportunities during an 18 month overseas assignment.