Peter Van Beelen Email & Phone Number

Amersfoort, Utrecht, Netherlands

As one of two productmanagers of the value stream ART Leveren, my focus is on the customer service strategy (Klantbedieningsstrategie/KBS).

Utrecht, Netherlands

As part of the agile transition of the Dutch Chamber of Commerce, I started as the first Lead Product Owner of a cluster of teams using SAFe . My product focus is defined by all businessregister (handelsregister) data products and channels. Together with a system architect and release train engineer (RTE) and 7 development teams we developed web-based and machine-2-machine-based services and products.

Utrecht

Chamber of Commerce (The Netherlands) in UtrechtAs Agile (SAFe) product manager I act as leader of the development and maintenance of the online channel. In various roles I initiated and achieved the following:• Area Product Owner: developed and implemented the customer focused website and managed the product backlog (www.kvk.nl - 25 million visits/year), including a sophisticated search engine, introduction of a web shop for trade register products, webforms for the registration process and the driving force to develop MijnKvK and all enhancements regarding to e-identification and e-authentication.• Agile Transition Manager (Kwartiermaker): leading the transition of the KvK to the SAFe model, together with 2 other transition managers and Agile coaches (Prowareness).• Team lead: formed and managed the online team and introduced the agile scrum development method in 2010. I've build up a team of 80 professionals in various disciplines (design, development, test, architecture, content) working together in 5 agile scrum teams. • Expert / thought leader / strategist: Sparring partner of management and board of directors for all issues and plans for online products and services; member of the advisory group of the program board.• Other roles: portfoliomanagement, product management, coach, trainer

Utrecht, Netherlands

Digitaal ondernemersplein (2011-2013) (www.ondernemersplein.nl)Ondernemersplein.nl hosts a significant part of the total content of the Dutch chamber of commerce. As one of the members of the initial taskforce I was the driving force to develop the first release of ondernemersplein.nl. As channel manager and counterpart of ondernemersplein.nl I manage the relation and cohesion between the two online channels.• Channel manager / Service Agent (2013)• Team member (product owner team) (2012)• Concept developer (Verhalen app) (2012)• Member of the initial steering committee / taskforce (2011)

Media Catalyst is a full service interactive marketing agency. As Account director I was responsible for a number of clients: Philips, NXP, Nestlé/Nescafé, WorldPressPhoto, Office of Metropolitan Architecture, Atradius and Multi Corporation. For these clients I acted as the account director and strategic partner for the development of the marketing strategy, internet sites and online campaigns and the setup and continuous measurement strategy and activities. Moreover I was responsible for the acquisition of new assignments at these clients.Some of my achievements on client side are:• For Philips Design I was account director during the development of a new Philips microsite concept called Flavors (http://www.flavors.philips.com)• For NXP I co-consulted (together with Philips Design) in several prestudies for their online closed environment My.NXP and the extranet portal for its distributor network• As account director I was responsible for the new online presence of Multi Corporation (www.multi.eu)• As e-consultant I have set up the web measurement strategy for the B2B portal of NESCAFE (www.nescafeophetwerk.nl)

Zeist

Share of Mind was an interactive marketing agency. I had several roles during my employment, such as online consultant, online concept developer, project manager, account manager and interactive marketer. Essent, Orange, Rabobank, TU Delft, Uitgeverij Nassau/Wolters Kluwer, Energie:direct, Bouwfonds, Vopak en Bedrijfschap Horeca en Catering were part of my client portfolio. For Share of Mind I introduced and developed intranet as a service proposition for its clients. Through my personality and hands-on mentality I enforced the main client relationship: Essent.Moreover I played an important part in the concept of online strategy development using a financial business case approach. Last but not least I enjoyed coaching juniors by guiding them and transferring my knowledge.Some of my achievements at client side are:• For Essent I have had many roles during 4 to 5 years (e.g. program manager intranet, interim channel manager, project manager and e-business consultant). My biggest achievement is to reorganize and develop the new intranet strategy and portal concept for six business units, many departments and approximately 100 offices with 12.000 employees. Some other projects I was responsible for or played a major role at are e-mail marketing and e-contracting. • For Orange I project managed and co-developed a new branded innovative e-shop for the a specific segment (www.belle.nl), continued by the coordination of online campaigns • I helped Uitgeverij Nassau as interim manager to develop their online (marketing) strategy for several of their portals (e.g. www.vraagenaanbod.nl, www.wielevert.nl and www.enegineersonline.nl) and developed the concept for a car portal and online application for the B2B and B2C market, disseminating detailed technical data.

See description of my activities at Share of Mind. My position at Essent is clearly described in several bullet points.

Together with three partners we founded our own consultancy company. Within a year we became a successful company with a staff of nine employees.As a consultant and project manager e-business, I’ve been working for clients as:• A project manager/consultant developing an e-business concept, implementing a content management system and defining an ICT plan [Trade organisation in the catering industry]• A project manager/consultant developing an internet start up in the employee benefits business. I was responsible for the development of the online backend application [Fortis/Amev]• Advisor during an intranet restyling project [Twynstra Group of management consultants]

As a member of the corporate ICT / projects department I worked on:• The concept and implementation of the corporate intranet (Columbus)• The concept of a balanced scorecard application• The concept and implementation of a competence management application (based upon the PeopleSoft package)• The implementation of the human resource application (PeopleSoft HR) as a project managerOther activities: developing an ICT induction program for new employees

Comparative Organisation And Labour Studies

Activities and Societies: Sport commissie 'Cui Bono?' Comparative Organisation and Labour Studies offered me a sociological perspective.

Engineer’S Degree, Business Information, Ing.

During this study I learned about all aspects of ICT strategy, organisation and development. It was a combination of technical.