Paloma Velázquez Díaz Email & Phone Number

DIGITAL BUSINESS CYCLE MANAGEMENT.INCREASING the efficiency and profitability of the digital business cycle.MANAGING it in an integrated, synchronized and real-time way.User Impact > Acquisition > Activation > Loyalty. Full path or stand alone projects, whatever your business needs right now, but with focus on the whole roadmap in order to build for the future optimising today.Strong agency expertise on Retail, FMCG, Spirits, People Transportation & Utilities.Vision focused on accelerating the digital transformation of companies by translating business needs into technology solutions generating a positive impact on operational performance and growth.

As a CRM Strategist and Project Manager for Pernod Ricard (Spirits World Leader) I:- Participate in the management & evolution of Pernod Ricard Spain's Consumer Database- Evolve consumer datamodel generating new (qualified) data and touchpoints & design the relational strategy and actions plan towards the client's battlegrounds - Create a Customer Journey to fulfill the client's goals (multibrand, stand alone brand and cluster multiperspective)- Turn the client's KPI's into actionable insights towards the user database- Create the project's roadmap, plan, budget & follow ups- Coordinate and follow up with all agents involved (brand managers, digital lead, third party agencies...)

As a CRM Strategist and Project Manager for Sport Zone (Sports retailer -on&off line-) I:- Design the relational strategy and actions plan towards the client's customer database- Group the database into diferent clusters - Turn the client's KPI's into actionable insights towards the user database- Analyze each action's results (reactivation, most profitable clusters, learnings, next steps...)- Create the project's roadmap, plan, budget & follow ups- Coordinate the technical team

Madrid

Being CRM Strategist means:Analysing the Data Driven Marketing situation of the clientTo identify strong & weak pointsDraw the path to a consolidated, feasible and evolving data model where to opérate segmented execution in a multitarget, multibrand and multichannel strategyBeing integrated in the technical team that analyses and develops the neccesary tools & servicesDelpoying the project along the branches and business areas that require it with a transversal and integrated service spirit within a eficent methodology and workflowHelping all business owners & agencies designing and implementing a relational strategy International visión for deploying the technical and strategic capabilities developed in other business unitsAnd keep on learning from the output driven by the performance of the strategy .

Definition and stratregic proposal of new business projects, most of them CRM oriented (Coca-Cola, Carrefour, Casa Tarradellas, Chicco, Unide, Ahorro Corporación, L´Orèal, SEUR…)

For Coca-Cola: - Conocecocacola.com (Coca-Cola Spain´s corporate site): In charge of the team that mantained and evolved the Company´s corporate website, digital support to the brands´ PR initiatives and communications planning for Coca-Cola Spain and Colca-Cola Foundation. - Multibrand promotions: Coordinating the strategy and development of promotional microsites for Coca-Cola Company´s portfolio brands such as Fanta, Minute Maid, Nestea, Coca-Cola, Coca-Cola Light….- Happing: Coordinating the evolution of the users´community into the present site where all brands and corporate programs are present.For other clients:Beefeater, Ferrero, García-Baquero, L´Orèal Press & e-learning: Coordinating the their web strategy and presence.

In charge of the Coca-Cola Spain Solidarity on-line Shop, a non pofit e-commerce project tailored to support social projects. Responsible for the shop´s internal & external marketing plan, creating the catalogue, collaborations with eBay for solidarity auctions & administrative support (purchase orders, pricing, billing…).

Málaga

Writing, edition and production of daily radio news and reports for the morning news bulletin at Onda Local Andalucía, an online broadcasting channel.

Málaga

Edition & layout of online medical content for the Andalucía Health Department.

Madrid

Writing, edition and layout of the cultural section of one of the first internet portals in Spain.

This Is Apps (Ideación, Creación Y Gestión De Apps)

Mecánicas Promocionales, Social Crm Y Generación De Modelos De Negocio

Programa Superior De Marketing Digital

Licenciatura En Periodismo

Activities and Societies: Departamento de Relaciones Internacionales__ Investigación, documentación y gestión de relaciones con Facultades.

Diplomatura En Periodismo